April 11, 2025 – Deloitte to Entrepreneur Rosco Graves and Satisfaction Selling Joseph Riggio & Henrik Wenøe

Rosco Graves Jr – CEO of Polaxis

Rosco Graves Jr. – For over twenty years, Rosco has partnered with CEOs and executives to gather and interpret data in order to generate meaningful insights. He has a proven track record of leading initiatives to unlock value through tax, financial and operational strategies and enjoying making the complex simple, clear and actionable. As the CEO of Polaxis, Rosco enjoys meeting with business owners and individuals to understand their financial goals and find ways to help them achieve those goals. Prior to Polaxis, Rosco worked in various industries building a wealth of expertise in financial planning and analysis, strategy, cash flow management and mergers & acquisitions. Rosco started his career within Deloitte’s audit practice and his entrepreneurial journey includes being a franchise owner. In his spare time, Rosco likes to travel and mentor. Joseph Riggio – and Author of Satisfaction Selling: How to become a Trusted Advisor in high-value complex sales and build a movement of Positive Activists using The Satisfaction Cycle

Joseph Riggio, Ph.D. earned his doctorate in Business Administration after completing five years of research on how individuals make significant decisions in the face of uncertainty and chaos. Dr. Riggio is an Master Trainer, Coach and Consultant with the Society of NLP, a Fellow of the International Board of Executive Coaches, and the architect and designer of the MythoSelf® Process and Soma-Semantics®. He is a leading figure in international personal and professional development circles. Joseph has developed seminal work in the area of applied mythology related to personal and professional development, especially as it applies to decision-making, performance and leadership. The fundamental technology that Joseph continues to develop is sensorially and aesthetically organized transcending the limitations of ordinary cortical cognition. His interest if focused on understanding and utilizing the sub-cortical, pre-representational processes of implicit learning in what he refers to as the “Silent Brain.” In 1990 he founded the Applied Behavioral Technologies Institute | Princeton, through which he has coached and advised numerous clients on a professional and personal level for over twenty years, as well as becoming a leading educator and trainer of change work. Professionals come from around the world to learn with Joseph and among the consultants, coaches, counselors, therapists, physicians and others Joseph has trained and worked with his skill in the utilization of somatics is renowned, as are his use of hypnotic language, metaphor and storytelling. While Dr. Riggio is known and well regarded for his work developing new transformational performance methods and technology, he is probably most widely known as a keynote speaker and workshop leader. Joseph has run programs around the world for clients seeking profound personal, professional and organizational transformation and performance improvement. A highly regarded professional consultant, coach and mentor, Joseph has worked with leading Fortune 100 International companies and thousands of executives within them. Dr. Riggio’s proprietary training programs in sales and leadership development have been delivered in over thirty countries and translated into more than ten languages. More than twenty years of developing the essential material that comprises the MythoSelf Process work and Soma-Semantics model led Joseph to producing TCP | The Complete Package, a multi-media program clients can use on their own, designed to create the kind of transformational res