November 19, 2025 – Persuasion Architect Bryan Eisenberg and Not a Sketchbook Lauren Horn

Bryan Eisenberg – Persuasion Architect | 25+ Years Helping Brands with the Stories They Sell (Google, Disney, GE, Chase, HP) | Keynote Speaker, Customer Experience and Transformation. NY Times Bestselling Author

AI is only going to accelerate the inevitable, and it cannot fix a broken story.

Bryan Eisenberg is the co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and “Buyer Legends: The Executive Storytellers Guide”. He has been the keynote speaker for Shop.org, the Direct Marketing Association, Microsoft, the Canadian Marketing Association and hundreds of other events across the globe. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital backed startup companies (Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, & Runa) and is a recognized authority in improving online customer experiences and conversion rates. He was recognized as one of the top 10 User Experience Gurus, a winner of the Marketing Edge’s Rising Stars Awards and a member of the inaugural iMedia Top 25 Marketers. He was quoted by Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, and Entrepreneur. Lauren Horn – Creator of This is Not a Sketchbook

I googled my way through starting this business, and yeah, I’ve done it all myself.

Lauren Horn is an art teacher based out of Fort Worth, Texas. Lauren is passionate about making art accessible to everyone. After her public high school art students went viral on Tiktok in 2021, she turned her curriculum into a workbook style sketchbook, complete with pre-printed QR codes that lead to video lessons which teach you how to do each page. Her students incredible before and afters showcase that drawing is a skill, not a talent, and if you want to learn, you can! Lauren has 3 boys (ages 8, 5, and 2) with her husband, Dillon. In her free time, she enjoys making her own art, visiting her family in Colorado, and haunting all the coffee shops in her historic neighborhood.