In this episode, Mary Adams, a leading U.S. expert on intangible capital and co-author of Intangible Capital: Putting Knowledge to Work in the 21st-Century Organization, talks about the benefits that an intangible capital perspective can bring to your business. Ms. Adams shares ways that leading companies like General Electric and Southwest Airlines are leveraging intangible capital for competitive advantage. == Subscribe to the Quadrant II newsletter at http://www.fulcrumconnection.com to get a free white paper on 5 ways to improve creativity for innovation and bi-monthly social secrets to help you succeed in work and life.
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