How Grenade’s Al Barratt Fueled a £200M Sports Nutrition Empire

This week’s Bite-sized Screw It Just DO It episode features a standout moment from my conversation with Al Barratt, the force behind Grenade. We cut straight into the bit where it all started to scale. Al shares how he moved Grenade from a niche protein shake brand into the UK’s best-selling snack bar. He didn’t throw money at it. He focused on brand equity, shelf space, and getting the timing right. If you’re looking to take your product out of a niche and into the mainstream, this episode will give you the blueprint.

Key Takeaways:

• Why staying in a niche can limit your growth
• How brand visibility and physical presence still matter
• The importance of timing and adapting to consumer trends
• What Grenade did differently to outperform major brands

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

 

🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8–9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.

 

Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. Go to www.festivalofentrepreneurs.co.uk and grab your free pass before they're gone.

 

👉 Follow the show. Turn up in October. Screw It Just DO It!

 

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