Search News You Can Use - SEO Podcast with Marie Haynes
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Episodes
June 5, 2025 • 87 mins
It was an honour to attend Google I/O in person.
Search is changing radically! Google called it a new era of Search with Gemini 2.5 at its core.
This podcast episode was recorded live.
Stay up to date on AI with my newsletter: https://mariehaynes.com/newsletter
Immediate updates on important AI and SEO news in my community, the Search Bar: https://community.mariehaynes.com/spaces/11879397/feed
0:00 – 0:51 Welcome & recap of Goog...
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April 14, 2025 • 43 mins
Google's Agent2Agent (A2A) protocol is here, and it's set to change everything. Announced at Cloud Next 2025, this new standard allows AI agents to talk directly to each other.
What does this mean? An internet powered by communicating AI, radical changes for businesses using tools like Agentspace and the Customer Engagement Suite, and a potential upheaval for traditional SEO.
I share thoughts about A2A, the Agent Development Kit ...
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April 3, 2025 • 56 mins
Dr. Marie Haynes discusses the future of AI, highlighting the massive investments being made by companies like Google, Meta, and Amazon. She acknowledges concerns about job loss and fear for the future but presents an optimistic vision, quoting Sam Altman and Elon Musk who believe AI will lead to greater prosperity and even a universal high income.
Marie details how AI is currently used for tasks like organizing thoughts and image...
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February 25, 2025 • 58 mins
Is Grok 3 a serious threat to Google? In this LIVE episode of AI News You Can Use Dr. Marie Haynes demonstrates Grok 3 as well as the Deep Research tools from Grok, Gemini and OpenAI.
We'll discuss the future of Search and how we can be the leaders of the future as AI changes our world.
Join the Search Bar to participate in future epsiodes:
https://community.mariehaynes.com/
Marie's Newsletter:
https://mariehaynes.com/newslette...
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February 11, 2025 • 106 mins
The January 2025 update of Google's Quality Rater Guidelines had many important changes including sections on:
-filler content
-paraphrased content
-Using AI in content creation
-Expired domains
-Scaled content abuse
This was a live episode of Search News You Can Use filmed in The Search Bar.
Buy My 2025 edition of my QRG checklist you can use to assess your site like a quality rater:
https://www.mariehaynes.com/products/qrg-work...
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December 12, 2024 • 35 mins
Buckle up for a thrilling dive into the future of AI! This episode of Search News You Can Use uncovers the mind-blowing advancements in AI, from Google's Gemini 2.0 and its vision of AI agents to OpenAI's groundbreaking projects like Sora and ChatGPT Pro. Marie breaks down what quantum computing is and how Google's Willow chip is potentially a big deal. There's so much going on in the AI world right now!
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October 7, 2024 • 45 mins
Are Chrome engagement signals used in Google's ranking systems?
I'd recommend watching Cindy's video from last week:
https://youtu.be/txNT1S28U3M?si=uPi9nz61-1HfJefG
Cindy theorized that Google collects all sorts of information from our visits using the Chrome browser. In our talk we discuss whether and how this information could be used in ranking algorithms.
Reach Cindy:
https://mobilemoxie.com/
https://x.com/Suzzicks
Reach ...
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September 18, 2024 • 35 mins
Here’s a conversation I had with Gemini about how its vector space works and how it adjusts as it learns. It may be possible for us to influence how Gemini represents our business by having more conversations about the things that are good about your business.
Hope you find this interesting! (Also omg how many times did I say the word “interesting” in this episode? 😂
The end of this video includes a podcast made by NotebookLM AI ...
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August 5, 2024 • 101 mins
Thank you to Adam Szmerling from Bayside Psychotherapy who allowed me to publish our brainstorming session. The first 45 minutes or so of this episode are me sharing how Google’s algorithms have changed. Then, Adam and I look in detail at his competition and his website and discuss how to change it so that it is more likely to meet the needs of his potential clients.
Watch on Youtube: https://youtu.be/K0FVlM7Xmc0
Links
Marie’s boo...
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June 25, 2024 • 11 mins
Navboost is a system we learned about in the DOJ vs Google trial. Did you know that Google stores every query that you search, along with information on what you clicked on and engaged with? I share in this video how this system is described, and also how I believe Google's ability to predict what searchers are likely to find helpful is changing.
Mentioned in this video:
Blog post on Navboost by Marie:
https://www.mariehaynes.com...
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May 28, 2024 • 63 mins
Documents describing Google's ranking systems in great detail have been leaked by someone who sent an email to Rand Fishkin. In this video, I share my thoughts on Rand's post and then at around 35 mins or so I play around with analyzing this document with Gemini 1.5 Pro in AI Studio.
Hope you enjoy this type of video. I share a lot of my thoughts on how machine learning systems work to use all of the many attributes described in t...
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May 27, 2024 • 5 mins
Some quick thoughts on Google's AI overviews (formerly SGE). I don't think they're going away. I do believe they will get more accurate. We should be paying attention to which websites Google is showing in the link cards in these.
More on changes to my newsletter: mariehaynes.com/newsletter
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May 24, 2024 • 27 mins
Finally another podcast episode! I was babbling on to my husband about how similar Gemini 1.5's new architecture was to our brain structures and he said, "You need to do a podcast episode on this!" So, here it is. This is a rambly one.
We'll talk about the machine learning models behind search and how Gemini 1.5's new MoE architecture works just like our brains do.
Google + Harvard research on 3D modeling of the brain:
https://...
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January 25, 2024 • 33 mins
Google is changing their SEO starter guide. They're removing a bunch of content.
This episode has visuals. Watch on Youtube:
https://youtu.be/we3n9NTeSAU
In this episode we talk about Google's Search off the Record Podcast and I'll share my thoughts on what is most important when it comes to ranking on Google today. We'll go through the latest Google Search off the Record podcast episode that talks about the changes they are mak...
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January 10, 2024 • 37 mins
This is an impromptu, unscripted episode with Dr. Marie Haynes, recorded because of a recent news headline from Search Engine Roundtable that said, "Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials. Barry's article was prompted based on comments from Google's Search Liaison Danny Sullivan regarding yet another Verge article that does not look favourably on SEO.
Are author bios a ranking factor?
I...
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December 8, 2023 • 20 mins
In this episode, we dive deep into Google's revolutionary new language model, Gemini, destined to be the most impactful technological shift of our time. Host Dr. Marie Haynes unravels its capabilities, which extend beyond text to encompass images, video, and beyond.
Discover how Gemini's potential to transform information access, problem-solving, and decision-making could reshape our lives. While we wait for its full potential to ...
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December 4, 2023 • 47 mins
Oh boy, finally another podcast episode! This is an unscripted chatting episode where I share the story of what happened to my agency. It formed because of an understanding of AI - except I didn't know that at the time. Imagine my surprise when I realized that wait a second - Panda and Penguin - the Google algorithm shifts that made me obsess over SEO and leave my career as a veterinarian - were machine learning systems.
It was u...
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August 1, 2023 • 27 mins
Google has confirmed that SGE (Search Generative Experience) is not just an experiment, it is the future of search. Google's CEO Sundar Pichai said the SGE is "the next step in the journey" and also, "over time this will just be how search works."
Here's what we know so far about the SGE, including screenshots of it in action.
This is primarily a video episode, but even just listening, it should be quite helpful.
Links mentione...
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July 20, 2023 • 53 mins
In this long-awaited return episode of Search News, Dr. Marie Haynes explains how Google's helpful content system has radically changed search rankings.
She provides background on her experience studying Google's algorithms for over 16 years, and how the company has shifted to relying more on AI systems like helpful content rather than just links and keywords.
Marie walks through the evolution of major algorithm updates like Pand...
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December 16, 2022 • 16 mins
We've had so many updates lately! It's almost impossible to know why your traffic is down. And for many sites traffic *is* down tremendously.
In this episode I've discussed the craziness we've seen this year with Google updates. September Core Update. Helpful Content Update. Two spam updates...there are so many things that have happened!
On top of that many sites are losing traffic to Google Explore and because of ChatGPT.
We a...
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