Search with Candour
Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour is the perfect way to kickstart your working week! https://withcandour.co.uk/podcast
Episodes
Join Jack Chambers-Ward as he sits down with Alex Dees, co-founder and CEO of Meridian, to discuss how to optimise your brand and sites for AI-driven search engines like ChatGPT, AI Mode, and Perplexity.
Discover strategies and insights on increasing visibility in the age of AI, if “chunking” your content works, and the future of e-commerce and agentic commerce.Follow Alex:
Website: https://trymeridian.com/
LinkedIn: https://www.linke...
In this episode of Search With Candour, host Jack Chambers-Ward is joined by SEO experts Chris Green and Amaka Chukwuma to discuss the SEO chapter of the Web Almanac 2025.
Together, they delve into the process behind writing the chapter, trends in SEO, impacts of AI and LLM crawlers, structured data adoption, and the importance of resisting hype in the SEO industry.
00:00 Introduction and Guest Introduction
00:27 Discussing the We...
Join Jack Chambers-Ward and Mark Williams-Cook for a special episode of Search With Candour, where they recap the top SEO conferences of 2025 and share their most anticipated events for 2026.
From Brighton SEO to the SEO Brein Meetup, they discuss the highlights, unique features, and what makes each conference a must-attend. Plus, get an exclusive sneak peek into the upcoming SearchNorwich XL…
Don't miss out on insights, networki...
Jack Chambers-Ward is joined by Georgie Kemp, the SEO lead at Veed.
Together, they delve into the limitless potential of video as a channel for marketers, discussing how video content can be repurposed and its SEO advantages.
Georgie emphasises the importance of authenticity and the human element in creating engaging video content. Jack and Georgie also explore the evolution of search, integrating video into SEO strategies, and lever...
In this week's episode of Search with Candour, Jack Chambers-Ward welcomes Nicole Lee to discuss the significance of long tail keywords in SEO and content marketing.
Jack and Nicole delve into how these keywords become even more crucial in the age of AI, focusing on creating personalised, bottom-of-funnel content.
The episode also covers Nicole's strategies for programmatic SEO, the challenges of setting client expectations, ...
In the first episode of 2026, hosts Jack Chambers-Ward and Mark Williams-Cook discuss the major SEO news stories of 2025 and make predictions for the upcoming year.
They reflect on their predictions from last year, including the impact of zero-click searches on organic click-through rates, the rise of video and visual search elements, and the importance of community and real marketing.
The episode also covers Google's AI mode rollout...
In the final episode of Search with Candour for 2025, Jack Chambers-Ward is joined by Greg Heilers to delve into the evolving landscape of digital PR. They discuss the current state and future of HARO (Help A Reporter Out), the impact of AI and LLMs on SEO and PR, and the growing influence of brand mentions in the age of global SEO.
Greg also shares insights about the challenges and opportunities in the industry, particularly in the...
Jack Chambers-Ward is joined by Abi Bennetts to discuss the evolution of digital PR, the importance of brand building, and the impact of AI and LLMs on the PR landscape.
Together, they explore strategies for creating authentic, relevant content and the significance of measuring brand sentiment and awareness. Abi also shares insights on how startups can leverage digital PR effectively and predicts the integration of digital and tradi...
Jack Chambers-Ward is joined by Amanda King for an in-depth conversation about the evolving landscape of SEO and the implications of AI-generated content.
Amanda shares insights from her 15 years in the industry, discussing the challenges of maintaining relevant, high-quality content in a world where AI is increasingly prevalent. The episode covers a range of topics, including content consolidation, Google's move away from lexic...
Join Jack Chambers-Ward in this episode of Search With Candour as he discusses the critical difference between strategy and tactics in SEO with special guest Derek Hobson from Brain Labs.
Jack and Derek get super nerdy using everything from The Avengers to adult diapers to explore how to effectively structure your thinking around SEO strategies and tactics. They also discuss the importance of ongoing testing, adapting to industry ch...
In this episode, Jack Chambers-Ward interviews Ade Holder, frontman of Phinius Gage and owner of 427 Marketing. They explore how punk values can influence business practices, the challenges of maintaining authenticity, and the importance of constructive capitalism.
Ade shares insights from his experience in marketing and as a musician, highlighting the intersection between creativity and analytical thinking. Tune in for discussions...
In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies.
The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI.
Ben shares his insights on creating revenue-driving strategies and the importance of client c...
In this week's episode of Search With Candour, host Jack Chambers-Ward is joined by Leah Hart to explore the future of sustainable marketing in 2025.
They delve into the importance of both environmentally and personally sustainable practices. Topics include the pitfalls of greenwashing, the energy costs of AI tools like ChatGPT, and effective ways to avoid burnout and maintain personal well-being in the industry.
Follow Leah...
Join Jack Chambers-Ward as he sits down with the award-winning brand consultant and designer Jacob Cass.
Jacob recounts the harrowing experience of losing 95% of his site traffic and the strategies he employed for recovery.
Jacob and Jack discuss practical brand-building exercises, the relevance of maintaining consistency across different platforms, and the indispensable tools and techniques to thrive in the ever-evolving world of SE...
In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of Google's MUVERA (multi-vector retrieval system) on link building with guest Egor Golovin, Chief Commercial Officer at Serpzilla.
Together, they explore how MUVERA recontextualises backlinks, emphasising the importance of context, relevance, and trust over raw volume.
Egor shares his insights on current and future link building strategies, the ...
Join us LIVE from Brighton as the teams from @SEOMindsetPodcast and Search with Candour come together for an engaging and informative podcast.
In this special episode, the trio of hosts explore the importance of intentional social connections for career progression, and practical tips on maintaining good social health.
The episode also features insights from the audience, real-life stories, and a detailed analysis of Googl...
Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape.
If you're curious about how AI is impacting SEO or want t...
In this bonus episode of Search With Candour, Jack Chambers-Ward and Mark Williams-Cook share their top recommendations for talks at the upcoming Brighton SEO conference.
Candour’s dynamic duo discusses talks that cover the value of human connection in digital PR, and explore the intricacies of AI, machine learning, and attribution models in SEO.
Whether you're attending Brighton SEO or simply interested in staying updated with t...
In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo Lopez to discuss the future of clickless SERPs and their impact on SEO.
They delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct traffic and brand loyalty.
Pablo shares valuable insights on audience understanding, c...
In this week's episode of Search with Candour, Jack Chambers-Ward sits down with Manuel Madeddu to discuss the importance of a holistic approach to web performance.
They delve into the significance of connecting various elements such as SEO, user experience, and sustainability for optimal web performance.
Manuel shares his insights on adapting to the evolving search landscape, the critical metrics to monitor, and the significance of ...
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