In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit.
Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the future challenges and opportunities brought by AI and LLMs in the digital marketing landscape
Follow Krešimir:
- Zagreb SEO Summit: https://zagrebseosummit.com/
- Canonical Agency: https://canonical.hr/
- LinkedIn: https://www.linkedin.com/in/kresimir-corluka/
00:00 Highlight reel
01:08 Introduction
03:34 Zagreb SEO Summit Recap
12:21 Challenges in Branding and Rebranding
35:38 The Importance of Team Collaboration
36:22 Challenges with Brand Managers
36:52 Misguided Corporate Decisions
41:10 The AI Hype and Its Pitfalls
45:51 The Future of Google and AI
52:52 Monetisation and Content Quality Concerns
59:15 Final Thoughts and Recommendations
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