Build your brand or get left behind | Yordan Dimitrov | Search with Candour

Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape.

If you're curious about how AI is impacting SEO or want tips on optimising your brand’s digital presence, this episode is packed with valuable insights and recommendations.

Don't miss out on Yordan's upcoming talk at Brighton SEO and the exciting discussions around these crucial topics!

Follow Yordan:

• Reflect Digital: https://www.reflectdigital.co.uk/ 
• Website: https://yordandim.com/
• BioLink: https://yordan.bio.link/
• LinkedIn: https://www.linkedin.com/in/dimitrovy/ 
• Bluesky: https://bsky.app/profile/yordan-dimitrov.com 
• BrightonSEO talk: https://brightonseo.com/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind

00:00 Embracing AI: The Younger Generation's Journey

01:14 Introduction to the Podcast

01:29 Interview with Yordan Dimitrov

01:41 The Importance of Brand in SEO

02:20 Upcoming Brighton SEO Event

04:15 SEO Strategies and User Behaviour

06:17 The Role of Brand and Visibility

10:05 Impact of AI on SEO Metrics

13:49 User-Generated Content and Reviews

22:21 Personalisation and AI in Search

25:14 The Future of Search and AI

31:06 Meta's AI Integration and User Consent

32:01 The Shift in Digital Marketing Metrics

33:04 The Impact of LLMs on User Conversion

34:32 E-commerce Strategies for Better User Experience

37:44 The Importance of Consistent Branding

38:39 Personalisation and Localisation in Marketing

45:55 The Role of User-Generated Content

51:31 Adapting SEO Strategies for AI and LLMs

54:17 Tool and Content Recommendations

59:43 Conclusion and Final Thoughts