Welcome to another episode of Search With Candour!This week, Jack Chambers-Ward sits down with Matt Cayless to discuss brand authority and digital PR.Whether you’re an SEO pro, a digital marketer, or a brand builder, this episode is packed with actionable insights, real-world examples, and expert advice on how to build lasting brand authority in 2025 and beyond.🔑 Key Talking Points:
- What is brand authority and why does it matter?
- The evolving role of digital PR in SEO
- Measuring brand authority: what really moves the needle?
- The impact of AI, LLMs, and changing search behaviors
- Building trust, credibility, and visibility in your niche
- The future of link building and branded mentions
- Attribution challenges in the age of GA4 and zero-click searches
- Actionable tips for getting started with digital PR and audience research
- Recommended tools, resources, and where to find Matt online
⏰ Timestamps:00:00 – Introduction: Why brand authority matters01:14 – What is brand authority?05:45 – The evolution of SEO and digital PR13:15 – How to measure brand authority18:45 – The power of branded mentions and quality signals25:00 – Digital PR vs. traditional link building32:00 – The impact of AI, LLMs, and changing search habits40:00 – Attribution, analytics, and the “zero-click” world48:00 – Building authority in your niche: practical steps55:00 – Audience research and the importance of showing up58:00 – Recommendations1:03:00 – Where to find Matt Hali and Bubblegum Search👇 Enjoyed the episode?Follow us/subscribe on for more expert interviews and actionable SEO insights!Drop your questions and thoughts in the comments – we love hearing from you.
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