In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.
The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.
Follow Jarno:
- Jarno’s website: https://invisiblegraph.com/
- LinkedIn: https://www.linkedin.com/in/jarno-van-driel-36a47075/
- Bluesky: https://bsky.app/profile/jarnovandriel.bsky.social
Resources:
- https://withcandour.co.uk/blog/the-state-of-schema-in-2023-with-dave-ojeda
- https://www.youtube.com/watch?v=TiT2bzTq91Y
- https://developers.google.com/search/docs/appearance/structured-data/sd-policies
00:00 Introduction
01:20 Welcome to Search with Candour
02:57 Sponsor Message: Fat Joe
04:39 Welcome Jarno van Driel
06:22 The Evolution of Structured Data
07:26 The Role of Schema.org and Community Contributions
12:35 The Future of E-commerce and AI Integration
13:20 The Importance of Structured Data in AI Mode
15:32 Challenges and Misconceptions in Structured Data
25:02 The Role of Structured Data in Knowledge Graphs
28:04 The Competitive Landscape of E-commerce
30:34 The Rise of TikTok as a Shopping Platform
32:46 Different Types of Structured Data
34:45 The Future of Structured Data and AI
39:29 AI and Search: Bridging the Gaps
43:01 Multimodal Search and Google Lens
43:42 E-commerce and Structured Data
46:43 TikTok E-commerce
52:00 Structured Data's Internal Benefits
01:02:02 Speakable Schema and Voice Search
01:05:44 The Future of AI and Job Impact
01:14:28 Conclusion and Future Guests
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