Jack Chambers-Ward is joined by Amanda King for an in-depth conversation about the evolving landscape of SEO and the implications of AI-generated content.
Amanda shares insights from her 15 years in the industry, discussing the challenges of maintaining relevant, high-quality content in a world where AI is increasingly prevalent. The episode covers a range of topics, including content consolidation, Google's move away from lexical search, and Amanda’s new tool - Topic Compass.
Jack and Amanda also touch on the importance of balancing traditional SEO practices with modern digital marketing strategies to stay ahead in 2026.
00:00 Introduction
01:39 Welcome to Search With Candour
04:35 Interview with Amanda King
07:16 The Evolution of SEO and Content Strategies
17:40 Challenges and Future of SEO
34:21 Exploring Topic Compass and Content Relevance
51:49 The Evolution of Google's Search Technology
55:00 The Impact of AI on SEO and PPC
56:11 Exploring Paris: Beyond the Usual Attractions
01:01:35 The Importance of Updating Existing Content
01:03:38 Tools and Strategies for Modern SEO
01:08:31 Fun Recommendations: Movies, Games, and More
01:23:29 Upcoming Episodes and Future Plans
Follow Amanda:
⭐Website: https://floq.co/
⭐Topic Compass: https://topiccompass.io
⭐LinkedIn: https://www.linkedin.com/in/amandaecking/
⭐Amanda's writing for SEL: https://searchengineland.com/author/amanda-king
⭐Amanda's speakerdeck: https://speakerdeck.com/amandafloq
Links to resources/references:
🎧Amanda’s previous episode: https://www.youtube.com/watch?v=J3fWiAJwcO8
🎧Discussing MUVERA with Egor Golovin: https://www.youtube.com/watch?v=STcV-Y3KTAs
📄Google’s MUVERA: https://research.google/blog/muvera-making-multi-vector-retrieval-as-fast-as-single-vector-search/
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