In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO.
Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication.
Jojo shares insights on the value of automation and proactive management, as well as the essential human skills necessary for effective SEO at an enterprise level.
They also chat about Sitebulb's new cloud services and the importance of aligning SEO strategies with broader business goals.
Jojo’s recommendations:
- New free enterprise SEO course
- Rendering Difference Engine Chrome extension
- My Victorian Nightmare podcast
Follow Jojo:
Resources:
- Previous episode with Patrick about JavaScript SEO
- Previous episode about enterprise SEO strategies from January 2024
- Sitebulb webinar about enterprise SEO
Time stamps
00:00 Introduction to Enterprise SEO Challenges
01:14 Welcome to Search With Candour
04:45 Welcome Jojo Furnival
06:10 Understanding Enterprise SEO Challenges
10:08 Navigating Technical and Human Challenges
14:24 Prioritisation and Communication in SEO
22:38 Aligning SEO with Other Departments
26:10 Adapting to Outdated Technology
30:12 Log File Analysis and Future Plans
31:40 Automation in SEO: Balancing Technology and Human Touch
33:19 Enterprise SEO: Tool Stack and Automation Strategies
35:28 Effective Communication and Soft Skills in SEO
39:44 Understanding Roles and Skills in SEO Teams
45:38 Challenges and Metrics in Enterprise SEO
51:03 Adapting to AI and LLMs in SEO
55:46 Recommendations and Final Thoughts
62:05 Outro
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.