In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo Lopez to discuss the future of clickless SERPs and their impact on SEO.
They delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct traffic and brand loyalty.
Pablo shares valuable insights on audience understanding, content strategy, and the importance of integrating SEO with other digital marketing channels.
If you're looking to stay ahead in the evolving world of SEO, this conversation is a must-watch!
Follow Pablo
- Dept Agency: https://www.deptagency.com/
- Pablo on LinkedIn: https://www.linkedin.com/in/pablolopezm/
Pablo’s Recommendations
00:00 Introduction
01:26 Welcome to Search With Candour
02:54 Introducing Pablo Lopez
04:02 The Future of Clickless SERPs
07:51 User Adaptation to AI Mode
10:58 Impact on User Behaviour and Trust
19:58 Shifting SEO Strategies
26:52 Measuring Success in a Clickless World
36:36 User-Focused Content and Brand Loyalty
38:39 SEO Strategies and Customer Understanding
40:27 Impact of AI on Publishing and Content Creation
50:54 Direct Traffic and Brand Recognition
57:54 Recommendations
01:07:44 Final Thoughts and Upcoming Episodes
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