Search with Candour

Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research.

Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking.

Additionally, the dynamic duo share conference experiences, and tease upcoming speaking engagement...

In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO.

Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication.

Jojo shares insights on the value of automation and proactive management, as well as the essential human skills nece...

In this episode of Search with Candour, host Jack Chambers-Ward sits down with freelance SEO consultant Ian Ferguson to discuss the delicate balance between user experience (UX) and search engine optimisation (SEO).

They delve into the importance of integrating SEO at the start of web design processes, the impact of AI on SEO, and how to create valuable content that serves both users and search engines.

The episode also touches on pr...

Welcome to another episode of Search With Candour!This week, Jack Chambers-Ward sits down with Matt Cayless to discuss brand authority and digital PR.Whether you’re an SEO pro, a digital marketer, or a brand builder, this episode is packed with actionable insights, real-world examples, and expert advice on how to build lasting brand authority in 2025 and beyond.🔑 Key Talking Points:

• What is brand authority and why does it matte...

In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit.

Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the fu...

Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies.

Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients.

The conversation delves into practical insights on keyword clustering, creating revenue-driven models, and effectively communicatin...

In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos.

Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives.

They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies.

Alex also provides actionable tips, t...

Are you getting the most out of your organic shopping feed?

Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.

Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.

Follow Alex:

• Website: https://alex-wright...

In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.

The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.

Follow Jarno:

• Jarno’...

In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search.

They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating...

Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi.

Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience.

They also discuss practical tips for reducing cognitive load, including scheduling wh...

In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025.

Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectively.

The conversation covers real-world examples, actionable advice, and touches on evolv...

Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding. 

They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.

Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the tr...

Jack Chambers-Ward sits down with Chris Ridley from Evoluted to discuss an innovative solution for managing SEO and PPC campaigns simultaneously.They explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP competition, and the evolving role of AI in search marketing.

Links to follow Chris:

• Web...

Jack Chambers-Ward sits down with Nick LerRoy to explore the landscape of SEO jobs in 2025.

They discuss how job roles in the SEO industry have changed, the impact of AI, and key skills that will keep professionals relevant.

Tune in for valuable insights on effective communication, personal branding, and navigating the job market in the ever-changing world of SEO.

Links to follow Nick

Nick’s site: https://nickleroy.com/

SEO jobs: https:...

Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025.

Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering.

Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance y...

Join Jack Chambers-Ward and guest Owain Lloyd-Williams on this week's episode of Search With Candour as they delve into transforming often dry and boring B2B content into fun and engaging material. They discuss the competitive nature of B2B industries, strategies for creating unique content, and the importance of thinking outside the box for impactful SEO. Jack and Owain also share their experiences, ideas, and strategies for w...

Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.

Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.

Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO lan...

Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search.

The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content creation for informational websites. Plus, we answer listener questions and discuss reacti...