Search with Candour - SEO podcast
Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour the perfect way to kickstart your working week!
Episodes
Join Jack Chambers-Ward and guest Owain Lloyd-Williams on this week's episode of Search With Candour as they delve into transforming often dry and boring B2B content into fun and engaging material. They discuss the competitive nature of B2B industries, strategies for creating unique content, and the importance of thinking outside the box for impactful SEO. Jack and Owain also share their experiences, ideas, and strategies for w...
Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.
Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.
Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO lan...
Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search.
The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content creation for informational websites. Plus, we answer listener questions and discuss reacti...
Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free.
They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console.
The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communities.
Tune in for actionable tips and strategies to enhance your keyword research with...
Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of the fantastic Marketing O-Clock and It's New podcasts.
The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies.
Jack and G...
Jack Chambers-Ward is joined by Irina Papuc, co-founder of Galactic Fed, to discuss the intricacies of creating content that ranks well in LLMs and AI search engines.
Irina has an extensive background in digital marketing (and even worked at CERN on the Large Hadron Collider!), offers valuable insights into optimising content for AI search and the future landscape of SEO.
They discuss topics like the importance of authentic content, ...
Join Jack Chambers-Ward in this episode of Search with Candour as he sits down with Tom Winter from SEO Wind to discuss the future of SEO and AI agents.
Discover how AI agents can optimise your workflow and solve problems using multiple tools.
Tom breaks down the technical aspects and practical applications of AI in SEO, touching on keyword clustering, internal linking, and content creation.
Plus, get insights into the latest trends a...
In this week's episode of Search with Candour, Jack Chambers-Ward is joined by returning guest Matt Kohli.
In his third appearance, Matt details his journey from being a freelancer to starting his own marketing agency, Fortitude Marketing.
The conversation covers the challenges of transitioning roles, the importance of building a reliable team, learning to trust others, and not overpromising to clients and focusing on delivering ...
Disclaimer: Sorry for the audio quality, technical difficulties meant we had to use our backup audio! Jack tried his best to fix it - we hope you can still enjoy the episode!
Search with Candour and The SEO Mindset podcast bring you another amazing podcast event, live from Brighton!
Sarah, Tazmin and Jack will be giving actionable tips and advice on authentic personal branding as well as sharing their own experiences. Together, we’ll...
Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to map user journeys and understand customer paths in search.
Grace also shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhance search strategies.
Follow Grace
- Brainlabs: https://www.brainlabsdigital.com/
Jack Chambers-Ward and Mark Williams-Cook discuss the excitement and preparations for April’s BrightonSEO.
Mark gives a preview of his talk, the duo pick some of the talks they’re looking forward to as well as the live podcast Jack is co-hosting with Sarah and Tazmin from the SEO Mindset podcast.
The episode also delves into Dr. Pete Myers’ article on the increasing volatility of Google updates, with the delightful pun of 'Google...
Kaspar Szymanski, a former senior member of the Google Search Quality Team, joins Jack Chambers-Ward to discuss what’s important in SEO in 2025.
They discuss cutting through the noise to focus on impactful strategies for businesses and cover topics ranging from the hidden value of server logs to a holistic approach to SEO.
Links to follow Kaspar:
- Website: https://www.searchbrothers.com/
- LinkedIn: https://www.linkedin.com/in/kaspars...
In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of AI on content creation with guest Erika Varangouli.
They discuss how to stand out in an oversaturated market, the importance of brand consistency across channels, and the role of humour and distinct voice in marketing.
The episode also touches on the challenges and opportunities LLMs pose, ethical considerations, and potential future trends.
Plus,...
Join host Jack Chambers Ward as he sits down with Sam Torres and Tory Gray of Gray Dot Company.
They delve into the intricacies of JavaScript and its impact on website migrations, discussing common issues, best practices, and how to navigate the technical landscape.
This episode also touches on the existential dread that comes with the future of AI in search engines, learning JavaScript for SEO, and the importance of brand alignment...
In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape.
They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward.
It’...
In this episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss best practices for SEO pagination, a Google patent that targets spam tactics and a theory by Tabby Farrar about gaining links via citations in LLMs.
Links
Chapters
00:00 Introduction
01:08 AlsoAsked Merchandise and BrightonSEO Sponsorship
04:40 Can You Gain Accidental Backlinks from AI Content?
10:56 De...
Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google.
Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down strategic ways to demonstrate your authority in the eyes of users and search ...
In this episode of the Search with Candour podcast, Jack Chambers-Ward is joined by special guest, @ItamarBlauer , Host of SEO Unplugged and Senior SEO Director at StudioHawk.
They delve into the evolving landscape of search, focusing on Google’s recent challenges and the rise of AI-driven search platforms.
Amidst the rapid advancements and shifting user behaviours, they explore the critical role of personalisation and the potenti...
In this episode of the Search With Candour podcast, host Jack Chambers-Ward and guest Stephen Schneider cover the importance of strong site structure, internal links, and conversion rate optimisation (CRO). They also discuss the role of user experience (UX) and how to leverage tools like Google Analytics 4 (GA4) and AI to enhance your content marketing efforts.
Additionally, Jack and Stephen explore the integration of SEO with othe...
In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics.
The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines.
They delve into the value of technical SEO, especially for small businesses, and question the efficacy of a one-size-...
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