Search with Candour - SEO podcast
Are you looking for an SEO podcast to keep you up-to-date with the latest SEO and digital marketing news? Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week. Jack Chambers-Ward also interviews the world's leading SEO and PPC experts. Find our show notes and transcripts at https://search.withcandour.co.uk/
Episodes
Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.
Listen to this podcast if you want to know:
- What is owned asset optimisation?
- What are owned assets?
- Are there different types of owned assets?
- How do you optimise them?
- What is reception marketing?
- How do these strategies differ from “SEO” and “traditional digital marketing”?
- What's the difference betwe...
Sponsors:
- This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
- This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.
Show notes: Jack and Mark reunite in the Candour studio to rant, rave and react to Google's newest release, AI Overviews. Time stamps: 00:00:16 - Intro 00:01:32 - Sponsor: AlsoAs...
Sponsor:
Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.
- What are cognitive biases?
- Social identity theory
- What is confirmation bias?
- Can misinformation online make a big impact?
- Google’s role in the spread of misinformation ...
Sponsor:
Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including:
- Communicating to different stakeholders
- How is it different from reporting for small businesses?
- What are the most common Enterprise SEO metrics?
- Tools to track and report on Ente...
Dana DiTomaso joins Search With Candour to discuss:
- What are Key Events?
- So, what are Conversions in GA4 then?
- Why did Google make this change?
- How can one Key Event be attributed in three different ways?
- User Acquisition vs Traffic Acquisition
- What’s the difference between them?
- Is there a best way for ...
Sponsors:
Show notes:
Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.
Everything from Microsoft's answer to Google Discover, Brave Search's new AI...
Sponsors:
Show notes:
Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including:
- Why do businesses migrate?
- What ...
Sponsors:
Show notes:
Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include:
- Common ...
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable:
- The resources required for data centres
- How easy it is to use green...
Sponsors: This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Mark Williams-Cook and Jack Chambers-Ward are reunited in the Candour studio to discuss:
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Beth Woodcock joins the podcast this week to discuss how to get into technical SEO if you don't have a technical background.
- Where should someone start with techni...
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Amy Doherty joins Search With Candour this week to discuss the power of storytelling in marketing.
- How to add emotion to your marketing and advertising
- How storytelling h...
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Gus Pelogia, SEO Product Manager at Indeed, joins Jack Chambers-Ward to discuss the Digital Markets Act (DMA) and what effect it will have on Google SERPs
- What is the Digital...
Jack Chambers-Ward and Mark Williams-Cook reunite to recap all the important SEO news from February 2024.
Join the closed beta now before launch on 26 March 2024!
Jack & Mark discuss:
- The new Google & Reddit agreement
- Google paying publishers to test new AI tools
- Helpful Content fallout and recoveries
- What is information gain?
Time stamps:
- 00:00:05 - Intro
- 00:00:52 - Sponso...
Hannah Butcher joins the podcast this week to discuss squiggly SEO career paths.
- Why are unusual career paths common in the SEO industry?
- What are the benefits of this kind of career path?
- What are some of the potential drawbacks?
- Common causes of job changes
- How much can mental health and neurodiversity contribute to your career path?
Watch on YouTube:
https://youtu.be/sr4bviTy65c
Sponsors:
- AlsoAsked - h...
Nate Matherson, CEO of Positional and host of the Optimize Podcast, joins Jack to discuss how to make your content helpful in 2024.
Topics discussed include:
- How to stand out against AI-generated content
- How to find unique data sources
- Why you should include quotes from subject experts
- How to demonstrate first-hand experience
- Bring some personality and tone of voice to your writing
- Targeting long-tail keywords
Alex Harford, Technical SEO consultant, and mentor, joins Jack to discuss some of the basics that we SEOs often either forget or take for granted.
The duo discuss:
- URL structure
- Page templates
- Coding languages
- Status codes
Watch on YouTube: https://www.youtube.com/@candouragency
Sponsors:
AlsoAsked - https://alsoasked.com/
CoreUpdates - https://coreupdates.com/
Links & show notes at https://search.withc...
Matt Kohli makes his return to the podcast to discuss his recent move from working in SEO agencies to going freelance.
Topics discussed include:
- The decision to go freelance
- The early days so far
- The importance of all the paperwork and boring bits
- The pros & cons of moving from agency to freelance
- Planning and road mapping
Sponsors:
- AlsoAsked - https://alsoasked.com
- Core Updates - https://...
Mark Williams-Cook reunites with Jack Chambers-Ward to discuss and recap the most important SEO news from January 2024 including:
Is Google search getting worse?
The impact of SGE on organic results
Sponsors:
Join the Positional private beta today: https://www.positional.com/sponsored/search-with-candour?utm_source=search-with-candour&utm_medium=podcast&utm_campaign=january2024
Core Updates: https://coreupda...
Riley Hope joins Jack Chambers-Ward to discuss SEO reporting, especially focusing on small and medium-sized businesses.
- What metrics should we be tracking?
- What tools to use for SEO reporting
- How to provide feedback to clients
- Long term strategy and KPIs
Sponsors:
AlsoAsked - https://alsoasked.com/
Core Updates - https://coreupdates.com/
Watch this podcast on YouTube:
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