Search with Candour

Join Jack Chambers-Ward in this episode of Search With Candour as he discusses the critical difference between strategy and tactics in SEO with special guest Derek Hobson from Brain Labs.

Jack and Derek get super nerdy using everything from The Avengers to adult diapers to explore how to effectively structure your thinking around SEO strategies and tactics. They also discuss the importance of ongoing testing, adapting to industry ch...

In this episode, Jack Chambers-Ward interviews Ade Holder, frontman of Phinius Gage and owner of 427 Marketing. They explore how punk values can influence business practices, the challenges of maintaining authenticity, and the importance of constructive capitalism.

Ade shares insights from his experience in marketing and as a musician, highlighting the intersection between creativity and analytical thinking. Tune in for discussions...

In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies.

The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI.

Ben shares his insights on creating revenue-driving strategies and the importance of client c...

In this week's episode of Search With Candour, host Jack Chambers-Ward is joined by Leah Hart to explore the future of sustainable marketing in 2025.

They delve into the importance of both environmentally and personally sustainable practices. Topics include the pitfalls of greenwashing, the energy costs of AI tools like ChatGPT, and effective ways to avoid burnout and maintain personal well-being in the industry.

Follow Leah...

Join Jack Chambers-Ward as he sits down with the award-winning brand consultant and designer Jacob Cass.

Jacob recounts the harrowing experience of losing 95% of his site traffic and the strategies he employed for recovery.

Jacob and Jack discuss practical brand-building exercises, the relevance of maintaining consistency across different platforms, and the indispensable tools and techniques to thrive in the ever-evolving world of SE...

In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of Google's MUVERA (multi-vector retrieval system) on link building with guest Egor Golovin, Chief Commercial Officer at Serpzilla.

Together, they explore how MUVERA recontextualises backlinks, emphasising the importance of context, relevance, and trust over raw volume.

Egor shares his insights on current and future link building strategies, the ...

Join us LIVE from Brighton as the teams from ⁨@SEOMindsetPodcast⁩ and Search with Candour come together for an engaging and informative podcast.

In this special episode, the trio of hosts explore the importance of intentional social connections for career progression, and practical tips on maintaining good social health.

The episode also features insights from the audience, real-life stories, and a detailed analysis of Googl...

Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape.

If you're curious about how AI is impacting SEO or want t...

In this bonus episode of Search With Candour, Jack Chambers-Ward and Mark Williams-Cook share their top recommendations for talks at the upcoming Brighton SEO conference.

Candour’s dynamic duo discusses talks that cover the value of human connection in digital PR, and explore the intricacies of AI, machine learning, and attribution models in SEO.

Whether you're attending Brighton SEO or simply interested in staying updated with t...

In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo Lopez to discuss the future of clickless SERPs and their impact on SEO.

They delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct traffic and brand loyalty.

Pablo shares valuable insights on audience understanding, c...

In this week's episode of Search with Candour, Jack Chambers-Ward sits down with Manuel Madeddu to discuss the importance of a holistic approach to web performance.

They delve into the significance of connecting various elements such as SEO, user experience, and sustainability for optimal web performance.

Manuel shares his insights on adapting to the evolving search landscape, the critical metrics to monitor, and the significance of ...

Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research.

Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking.

Additionally, the dynamic duo share conference experiences, and tease upcoming speaking engagement...

In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO.

Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication.

Jojo shares insights on the value of automation and proactive management, as well as the essential human skills nece...

In this episode of Search with Candour, host Jack Chambers-Ward sits down with freelance SEO consultant Ian Ferguson to discuss the delicate balance between user experience (UX) and search engine optimisation (SEO).

They delve into the importance of integrating SEO at the start of web design processes, the impact of AI on SEO, and how to create valuable content that serves both users and search engines.

The episode also touches on pr...

Welcome to another episode of Search With Candour!This week, Jack Chambers-Ward sits down with Matt Cayless to discuss brand authority and digital PR.Whether you’re an SEO pro, a digital marketer, or a brand builder, this episode is packed with actionable insights, real-world examples, and expert advice on how to build lasting brand authority in 2025 and beyond.🔑 Key Talking Points:

• What is brand authority and why does it matte...

In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit.

Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the fu...

Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies.

Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients.

The conversation delves into practical insights on keyword clustering, creating revenue-driven models, and effectively communicatin...

In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos.

Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives.

They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies.

Alex also provides actionable tips, t...

Are you getting the most out of your organic shopping feed?

Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.

Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.

Follow Alex:

• Website: https://alex-wright...