Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies.
Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients.
The conversation delves into practical insights on keyword clustering, creating revenue-driven models, and effectively communicating the value of SEO with clients.
Learn how to bridge the gap between technical SEO and business goals, and discover innovative methodologies for forecasting and analysing market opportunities.
Follow Seb:
- Website: https://atkinsonsmithdigital.com/
- LinkedIn: https://www.linkedin.com/in/sebatkinson/
- Bluesky: https://bsky.app/profile/sebatkinson.bsky.social
Resources:
- https://atkinsonsmithdigital.com/keyword-clustering/
- First appearance in 2020: https://withcandour.co.uk/podcast/episode-51-the-seo-process-with-seb-atkinson
- Last appearance in 2023: https://withcandour.co.uk/podcast/why-you-should-care-about-inp-with-seb-atkinson
00:00 Introduction and Welcome
00:54 Guest's Journey and Career Highlights
01:10 Starting a New Business
01:49 SEO Strategies and Client Engagement
03:16 Keyword Clustering and Research
05:33 Client Communication and Buy-In
06:55 Tools and Techniques for SEO
26:43 International SEO Challenges
30:28 Setting Click-Through Rate Targets
31:18 Understanding Market Size and Competitor Analysis
31:44 Monthly vs. Yearly Metrics
32:35 Competitor Strategies and Market Positioning
36:30 Connecting Data to Revenue
38:27 Forecasting and Predictive Models
43:10 Challenges in Data Accuracy and Client Communication
49:45 Final Presentation and Client Buy-In
54:05 Resource Allocation and Implementation
01:00:46 Conclusion
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