Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025.
Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering.
Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance your digital marketing efforts!
Follow Dana
- Website: https://kpplaybook.com/
- New GA4 audit course: https://kpplaybook.com/google-analytics-audit-course/
- LinkedIn: https://www.linkedin.com/in/dditomaso/
- YouTube: https://www.youtube.com/@kp_playbook/videos
- Bluesky: https://bsky.app/profile/danaditomaso.com
Resources
- https://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/
- https://kpplaybook.com/resources/how-to-verify-consent-signals-are-being-received-correctly-in-ga4-for-modeling/
- https://gettingthingsdone.com/
00:00 Introduction and Guest Introduction
00:10 Common GA4 Setup Mistakes
00:57 Podcast Introduction and Host Updates
02:44 Upcoming Events and Announcements
04:49 Conversation with Dana DiTomaso Begins
05:45 GA4 Horror Stories and Common Issues
09:45 Advanced GA4 Tag Manager Tips
15:14 Importance of Proper Traffic Filtering
22:32 Tracking AI Traffic and Brand Building
34:59 Challenges in Digital Marketing and Analytics
41:35 Mike's Report and Learning Habits
44:31 The Importance of Annotations in GA4
56:01 Challenges with GA4 Implementations
01:01:30 Using BigQuery with GA4
01:03:01 Content Marketing Strategies with SparkToro
01:05:29 Personal Interests and Recommendations
01:13:00 Wrapping Up and Future Plans
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