Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free.
They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console.
The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communities.
Tune in for actionable tips and strategies to enhance your keyword research without breaking the bank.
Follow Kobi
- Kobi’s digital marketing: https://kobestarr.io/
- Kobi’s podcasts: https://stripped.media/
- LinkedIn: https://www.linkedin.com/in/kobiomenaka/
- Bluesky: https://bsky.app/profile/kobestarr.bsky.social
- Instagram: https://www.instagram.com/kobestarr/
00:00 Introduction to Free Keyword Research
01:19 Meet the Guest: Kobe Omenaka
04:13 Kobe's Digital Marketing and Podcasting Journey
07:21 Exploring Free Keyword Research Tools and Strategies
20:47 The Importance of Understanding Customer Language
33:03 Understanding Your Audience
34:16 The Power of Branding
36:25 The Importance of Touchpoints
40:10 Keyword Research and Content Creation
49:53 Community Engagement and SEO
54:16 Kobi’s recommendations
01:03:28 Conclusion and Upcoming Episodes
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