Are you getting the most out of your organic shopping feed?
Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.
Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.
Follow Alex:
- Website: https://alex-wright.co.uk/
- Dentsu: https://www.dentsu.com/
- LinkedIn: https://www.linkedin.com/in/alex-wright-marketing/
Resources:
- https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/
- https://blog.google/products/shopping/shopping-graph-explained/
- https://support.google.com/merchants/answer/15182106
- https://github.com/google-marketing-solutions/feedx
- https://business.google.com/uk/merchant-center/manufacturer-center/
- https://ipullrank.com/how-ai-mode-works
- https://withcandour.co.uk/blog/stoicism-and-seo-for-headless-cms-with-alex-wright
00:00 Introduction
02:07 Upcoming Guests and Events
05:47 Sponsored by Fatjoe
07:34 Interview with Alex Wright Begins
09:27 Importance of Organic Shopping Feeds
17:48 Setting Up and Optimising Shopping Feeds
33:10 Common Mistakes and Best Practices
37:05 Importance of Team Communication in Digital Marketing
37:34 Utilising Supplemental Feeds for Enhanced Control
39:45 Introduction to Manufacturer Center
42:00 Exploring New Shopping Features and AI Integration
43:54 Challenges and Considerations with Agentic Search
50:09 Impact of Dynamic Pricing and Data Quality
52:34 Future of Search and E-commerce Strategies
58:10 Real-World Accessibility and Multimodal Search
01:04:58 Recommendations and Final Thoughts
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