In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search.
They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibility of AI taking over transactional tasks.
Sponsored by fatjoe:
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References:
- Use The Brand Control Quadrant To Reclaim Your Brand Narrative: https://www.youtube.com/watch?v=mMx3u6fgg5w
- Why OpenAI & Perplexity want clickstream data: https://www.linkedin.com/posts/myriamjessier_ai-search-marketing-activity-7348972981231988738-jDHI
- Hacked sites and expired domains are being cited by ChatGPT: https://digitaloft.co.uk/hacked-sites-and-expired-domains-are-being-used-as-chatgpt-sources/
00:00 Introduction and banter
01:28 Discussing LLM Spam and Manipulation
02:16 Sponsor Message: Fatjoe
03:59 The Uses of LLMs in Search
06:03 Challenges and Future of AI Search
16:38 Phishing and Security Concerns with LLMs
19:54 Responsibility and Brand Protection
24:47 The Future of AI and Search
31:10 Damage Control in the Age of Generative AI
31:41 LLMs are Leaky Buckets
32:48 Firefighting Tools for AI Errors
34:22 The Importance of Brand Reputation
35:15 High-Value Leads and Conversion Rates
36:46 Misleading AI Conversations
37:27 SEO Strategies for E-commerce
40:14 The Future of AI in E-commerce
44:33 The Impact of AI on Consumer Behaviour
47:23 Concluding Thoughts and Upcoming Events
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