September 15, 2024 • 43 mins
Unlock the secrets to turning your writing into a flourishing business with our special guest, Dean Graziosi, a seasoned entrepreneur and bestselling author. Dean reveals invaluable insights on how to harness your personal experiences and passions to create transformative content, including books, courses, and workshops. He underscores the essential elements of belief, perseverance, and strategic mentorship, all while juggling multiple companies, family life, and his collaboration with Tony Robbins at Mastermind.com.
Dean's journey from a collision shop owner to a successful information products seller is nothing short of inspiring. He shares the pivotal moment that changed his life – discovering Tony Robbins and investing heavily in his dreams despite the financial risks and skepticism from others. This chapter delves into the power of determination, how adversity can help you find your true calling, and the profound impact a mentor can have on your life.
If you’ve ever doubted your ability to write a book, Dean’s personal anecdotes will inspire you to push through. From overcoming dyslexia and editor feedback to mastering strategic marketing and building revenue through value ladders, Dean provides a roadmap to success. His story of turning "Millionaire Success Habits" into a revenue-generating powerhouse is a testament to the importance of leveraging your unique voice and experiences. Tune in to learn how to transform your writing into a thriving business and make a lasting impact with your story.
Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule
Here are some links that might come in handy:
- Apply for a free book consultation
- Register for our free on-demand training
Must-watch episodes:
- SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
- SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear
- SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup
- SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman
- SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
Well, hey, I'm so excited for this next speaker.
So our next speaker, mr DeanGraziosi.
He's an entrepreneur, he's abestselling author, he's a
transformational speaker.
He's got 30 years of experiencein the industry.
He's the author of multiple NewYork Times bestselling books.
You may have seen him on thepodcast a couple of different
times.
One time we talked about thepower of masterminds and
(00:27):
building masterminds andbuilding a knowledge-based
business.
But then the other time wetalked about selling I think it
was over a million copies of hisbook through an infomercial.
So just like I mean one of thebest marketing minds that I know
.
He's super, super sharp.
He owns a company calledmastermindcom.
He's a partner with TonyRobbins in that business.
They have the mastermindbusiness system.
(00:47):
How many of you have seen that?
Did you saw the big event withMatthew McConaughey, right, that
they put together?
I see a bunch of hands, right.
So just super, super smart guy.
I had the opportunity to sitdown with him last week in
Arizona in his studio and justtalk shop and we talk about
learning from somebody who's acouple of steps ahead of you.
I mean we'll probably do 12, 15million this year.
(01:09):
He's doing tens of millions ofdollars a year and so just the
opportunity to learn from him inthis session pretty incredible.
Give it up, give a warm.
Author of Vaniers Live welcomefor Mr Dean Graziosi.
Speaker 2 (01:24):
What's up everybody?
Good to see you.
Thank you, chandler, that wasenthusiastic and exciting.
Good to see you all.
I get to see your faces here.
Listen, I could read your chats.
So the cool way for us tointeract is light up the chats.
Have your finger on thosekeypads.
I wish we were in person and Icould talk to you.
Deborah or Mina or Teresa I seea.
Michael Martin, what's going on?
(01:46):
I like your hat man, deirdre,roxy Diane, what's up Sonia?
Good to see everybody.
Brandon Taylor, what's going ontoday?
Karen, I get to see a wholebunch of faces.
So, thank you, I see the chat,so I thought we'd have some fun
today.
I think we got like 40 minutesor so, if you want to put it on
the timer, so I don't go over.
I'll try to give as much valueas possible.
Listen, I came here todayChandler is a new friend and you
(02:06):
know I've been in this industryfor a really long time and I
have to tell you before I getstarted, and tell a little bit
about me.
But really I'm not going to saymuch about me.
I want to get right to worktoday.
Today, my goal is to show youhow to turn selling a book into
a real next level business?
Right, and maybe that's not allof you, maybe some just want to
write one book and just get itout to the world.
That's cool, but who would alsolike to maybe sell more of them
(02:30):
, impact more and maybe turnthis into an actual business?
Anybody, raise your hand ifyou'd like to turn this into an
actual business?
Right, and that's what Tony andI do at Mastermind.
It's really similar.
It's extracting our lifeexperience, extracting knowledge
, extracting passions,extracting stories and things
that we love that live in hereand be able to put it on the
(02:50):
written word or in our world.
We turn it into courses andworkshops and masterminds.
Here you got the best in theworld and Chandler showing you
how to turn it into a book.
So we're in the similarbusiness, the similar industry.
I started in this industry,been in it for a long time and
now we get to teach people.
So I just want to say first ofall, thanks for being here.
And back to Chandler, real quick.
(03:11):
I don't speak on many stagesanymore.
I'm super busy.
Tony and I own multiplecompanies and I help run his
main company.
Plus, we own Mastermindtogether.
I have four kids ranging fromalmost two to almost 18.
Talk about we're going throughteenage years and baby years at
the same time in the same house.
I see Judy and Roxy shakingtheir head.
(03:32):
I see, donna, you're like, Idon't want that.
Today I went through that.
I'm done with that, right?
Um and uh, I love all of it.
Um.
So I thought today a few things.
In this journey of writing abook, whether it's fiction or
nonfiction, whether it's, do youever sleep?
(03:53):
No, I don't, stephanie, I don'tlike to sleep.
I got too much to do.
It's too exciting, right.
But in this journey, can I justpoint out some stuff?
I don't have a planned slidedeck or slide presentation for
you today.
I just want to live inside yourhearts for a moment, edward,
good to see you here, man,listen, in this journey of
wanting to write a book, it'sthe same thing of wanting to do
(04:14):
a course or doing a workshop, orstarting any business, the
restaurant you desire.
In that journey, we have thosetwo brains that live inside of
us, those two stories, the twobeliefs that live inside us,
whatever you want to call itright.
One is like man, you're working.
Like I said, I met Chandler.
I'm digressing a little bithere.
I met Chandler and just fell inlove with the guy.
(04:35):
His depth of caring for youguys is more than you can
imagine.
That's what I was saying before.
I don't speak much, really busydoing all those things, but I
was happy to be here todaybecause I know how much the man
cares about you guys.
I know how much the man caresabout you achieving your success
, and how much he cares aboutthis company he's developed
right.
So it's really cool.
So that's why I'm here.
So I'll leave that there.
(04:55):
But I want to talk about you now.
In this journey, if you get allthe capabilities in the world,
if you know how to extract it,you use AI maybe to get you off
the blank page, but then youmake it yours.
Don't just let AI do it for you.
And you have the story and youhave the ideas and you lay out
the chapters and you build itand you get it designed and you
get the ISBN number and you getit on Amazon.
(05:16):
All of those things soundamazing, especially if you got
the criteria, if someone'salready forged the path.
You're modeling provenpractices, smartest way to get
success in your life.
But along that journey, the onlything I want to share before I
get started today is watch whichvoice you listen to, because we
all have that voice that saysyou can do anything you want.
(05:38):
You got this girl.
You got this man Live into whoyou're meant to be.
Do that thing you've beendreaming about a long time and
you also got that voice of whyyou Are.
You really good enough?
Maybe you're too old for this?
Maybe you missed your way, man,there's just newer people doing
things.
I don't know about you, but Igot to tell you a quick little
(06:00):
story.
About 28 years ago I owned acollision shop and an auto sales
and I had, I drove a tow truckat night and I was working on
apartments late at night and Iwas doing way better than most
people in my family hustling,hustling like crazy, and but
anybody ever have a little bitof success in your life.
But you just know you weremeant for something different.
(06:21):
Raise your hand, cause that'sthe best way I could see you
raise your hand.
If you just knew there wassomething more, something
different.
I mean, one thing all of ushave in common here is a fact we
might come from different areas, different backgrounds,
different ages, differenteconomics, all that stuff, but
one thing we all have in commonhere is everybody in this group
knows you're meant for more, todo a little more.
And I had that thing screaminginside of me.
(06:46):
And late night I watched aninfomercial with Mr Tony Robbins
.
I'm talking 27, 28 years agoand, man, I just felt like the
guy was speaking to me.
So it was the first time I hadever done that and bought an
information product.
So I called and boughteverything the guy had to offer
and I digested it like crazy.
And I'm telling you that for areason, because two things
happened to me when I listenedto Tony.
He's got some of the I mean, heis the best in the world at
what he does.
There's nobody even in closesecond place, and that's a fact.
(07:08):
I listened to him.
I found out that life couldhappen for me, not to me.
That I could focus on solutions, not problems.
I could focus on opportunity,not obstacles.
My past could be the wind, notthe anchor, all these cool
(07:29):
things that I focused.
And it started shifting me andrealized, hey, I can do freaking
anything, right, susan, maybeyou've experienced that shift in
your life.
But the second thing itrealized it made me realize I'm
like, well, damn it.
Tony got me to pay money forinformation.
Like I didn't.
It wasn't a product.
He I mean he didn't have to putit like it was information and
I'm like, how valuable is that?
Like wow, like I don't know howto explain it it just hit me so
(07:52):
hard that I paid forinformation.
One of my friends was joking.
He's like hey, you're going topay 300 bucks for something I
can talk to you Like.
But this shifted my life andwhat Tony did is made me realize
I needed to go into thatbusiness.
So, 27 years ago, not only didhe help shift my life, I went
into this business and I'mforever grateful to that man
(08:12):
Before that.
Now he's my dearest friend inthe world.
We're having dinner tonight.
I say that because I got allramped up and then I'm going to
get to some showing you how toscale this into a business.
Okay, but I have to tell you Igot all amped up Like I hope you
are being here and I was like,oh my God, that's what I'm going
to do.
I'm going to create aninformation product.
It was before thinking aboutever writing a book, right, it
(08:35):
was like I'll create aninformation product, I'll record
videos, I'll do somethingamazing.
I could sell information for aliving.
Like I said, I was doing okaywith flipping houses and cars
and I decided to do aninformation product, like I know
we're talking about books, butlet's just say it was a book but
I started to do an informationproduct about helping people
make money with cars.
So, jacked up man, I went outand this is before the internet,
(08:59):
before I was smart enough tolearn from people like Chandler,
like you guys are smart enough.
Before the internet, we wereconnected from all over the
world.
Now, together in a studio Likethis, stuff didn't exist.
I had to do an infomercial.
Think about that.
I had to do an infomercial.
I had to go film and hirepeople and I had to create
product.
And I'm about halfway through.
(09:20):
I'm about no exaggeration.
I'm $175,000 in for hiring acrew doing all the pieces.
Now, when you said $175,000,maybe I had a lot of money.
No, $110,000 of it was oncredit cards True story.
I wouldn't say it if it wasn'ttrue and I borrowed some other
money and I'm like I'm going allin.
I am stoked, roxy, you knowthat feeling where you're just
(09:41):
like no one can stop me.
Well, now I'm like headingtowards $200,000 and I'm
hustling cars and hustling realestate to try to pay for this
and I go to film my firstinfomercial.
It wasn't so elegant, believeme.
I was all stiff and trying tofigure.
I got caught in mouth andcouldn't talk and I'm trying to
figure this out.
So I'm doing all this stuff.
(10:03):
Before technology made it easier, before you could learn from
somebody like you guys arelearning, before you could get a
book published and put it onAmazon, before all that stuff.
And then my amazing sister, whoI love dearly, drives from
Virginia to New York, sits medown like an intervention and
tells me how insane I am.
She's like we are so damn proudof you, dean.
(10:24):
You own a collision shop calledDean Collision Center.
You have a tow truck with yourname on it.
You have 20 apartments.
You started with nothing.
We're so proud of you, but youruined your whole life.
Stop right now and figure out away to pay off that $200,000
debt over the next five yearsand get back to what you know.
That went over really well,because I have both of those
(10:46):
people living inside of me, likeyou.
The best line she had, she said, is you're not Tony Robbins, I
mean the guy's six, seven.
I'm five, seven on a good day,no shit.
Excuse my language, I know I'mnot right, so I'm sharing this
because I remember to this day,and I didn't even plan on
telling this with you guys, Ijust feel it, so I'm going to
(11:07):
share it with you.
I lived in this little town inupstate New York called Milton,
new York town of 4,000 people,and I took a walk on this road
next to my grandmother's housewhere I grew up.
I know the road I drive by.
I bought my grandmother's housejust a few years ago.
She lost it when I was younger.
I bought it back, so we go backthere every year, right, and
I'm walking down this road,completely insane, like if
(11:30):
somebody was silentlyvideotaping me.
They would lock me up becauseinside my head are two voices
that are a millimeter away fromeach other, and one was
literally saying your sister's.
Right, you're not freaking,tony Robbins, you work in a
collision shop.
Buddy, you never went tocollege, you barely got out of
(11:51):
high school.
No one knows your name, youdon't have one person that
follows you.
There wasn't even social mediaand literally I'm like oh my God
, I just wasted 200,000 bucks.
It's on credit cards at 20%interest.
I'm never going to be able topay this off.
I'm like panicking, thinking mylife is over, and a millimeter
away is another voice goingscrew that.
No one's seen you coming yetyou can do anything you put your
(12:17):
mind to.
You're meant for more.
You will die in this littletown in that tow truck if you
don't go do this thing.
Talk about feeling insane.
So the reason I'm sharing thatis you can get all the
capabilities in the world, butwhat voice are you going to
listen to?
And I have to tell you I wasn'tsure, taking that voice, taking
that walk, which voice I'dlisten to.
I have to tell you it was likea 50-50 drag out fight.
They were both tough, but therewas a certain point where I
(12:40):
just got to and I said I got tolive into who I think I can
become.
I got to do this thing Like Imight not die until I'm 90, but
I might be dead at 30 on theinside If I don't try this thing
.
I want to create something.
I don't want to get to the endof my life and look back and be
like God damn it, I missed it.
God darn it.
(13:02):
That's better right.
God darn it.
I missed it.
Like you wanna replay it.
And I'm only sharing that withyou because I just I hope it's a
book.
I hope you work with channel, Ihope you raise your hand, I
hope you stay engaged.
But if it's not this, findsomething that lights up your
soul, that doesn't have anyrestrictions.
It allows you to explore and bethat version of you.
So when you get to the end ofyour life Like the last thing
(13:30):
I'd ever want to do is get tothe end of your life and God
hands you his iPhone because I'msure he's got one and says, hey
, I just wanted to play thisquick video of the man you could
have been.
Oof, that's like a right.
Like you never want to see theman you could have been or the
woman you could have been.
I'd rather be the crazy personat the end, even if it didn't
work, saying, holy crap, I'vebeen waiting for you to get here
.
You the stuff you tried, wow,right.
So I'm just gonna maybe lightenit up a little bit here today
(13:52):
and say just go for it.
You know, you got somethingmore in you and you might be a
little embarrassed if yourfriends go.
You.
You're writing a book on whatright?
Who gives a crap?
Most people only care aboutthemselves anyway.
They care about you for twoseconds and then they're all
self-centered.
So stop worrying about whatother people think.
Stop worrying if you're goingto fail.
Like I love the TheodoreRoosevelt quote man in the arena
(14:17):
right, if you ever read that,it's like.
Stop being the person in the inthe stands with someone else's
name on your back, critiquingpeople playing the game.
Just get in the game, even ifyou lose.
At least you're in the game,living life on your terms.
So you guys ready to go deeper,harder, stronger, let's just do
this here on a Thursday.
I get to hang out with you,awesome people, all right.
(14:40):
So now let me share a coupleother things.
So it's cool to say, hey, I'm amultiple New York Times
bestselling author and I am howfreaking cool is that with a kid
that barely got out of 12thgrade with dyslexia.
But I got to tell you.
So I'm in this business.
Now I'm getting momentum.
This is 15 years ago, maybelonger now.
(15:02):
Time flies and I'm like allright, the next thing, I'm going
to write a book.
I'm going to write a book and Iwas so jacked up when I
realized it made me.
I wrote a book called TotallyFulfilled.
I can't even read it now.
I loved the book then, but youever read something that you did
, or watch video yourself of 15years ago?
You're like, oh my God, howembarrassing, right, but I wrote
(15:23):
this book called TotallyFulfilled.
In fact, here, before we go anyfurther, could you pull this up
?
You can laugh at the cover.
Yep, that's it.
That's the actual book.
Please don't.
You don't need to buy it.
I have newer ones that arebetter, but that was it okay.
So I'm sharing that with youbecause I get all fired up and
like I'm going to write a book.
(15:43):
I got some courses that areselling like crazy and I'm going
to show every single one of youand I know some of you are
going to write fiction and someof you might not be but I want
to show all of you, by the timeI end today, how a book could
really be the foundation for anentire business.
It could be the authority andcredibility that people come to
you, or it could be the thingthat people buy and when they
read your book, they go that'sso damn good.
(16:03):
What's next?
Right, that's.
That's what today we're goingto talk about what's next and
how this becomes a business, howit became a business for me,
how millionaire success habitsmy, my two books ago became one
of the biggest businesses everand I'm going to share that with
you.
But I got to tell you the storyof totally fulfilled.
So I really I'm not lying whenI say I'll always tell people
(16:25):
don't work on your weaknesses.
It's the biggest lie we've everbeen taught.
Just get amazing at what you'realready good at.
Forget what you're weak atright.
But I still had that inside me.
It's hard for me to read withdyslexia.
I'm good at listening to a book, hard read.
I'm horrible at spelling.
I probably have a seventh gradevocabulary.
I don't use big, articulatewords.
There's people way smarter thanme.
All those things were in myhead and I'm like I'm going to
(16:45):
write a book anyway.
So from what I learned fromTony Robbins and then I'd been I
devoured personal developmentfor a decade straight I'm going
to write totally fulfilledbecause I realized the most
successful people that bought mycourses weren't the ones that
just got the training, they werethe ones with an unstoppable
mindset.
And I'm like, wow, if I want togo upstream, let me write the
(17:07):
book.
Let me write the book that setsthis foundation for success.
So then they can do anythingthey want.
Ha, totally fulfilled.
Oh, I'm enlightened.
So I write the way I talk.
I didn't ever.
I wasn't literally.
I was not smart enough to workwith somebody like Chandler.
I didn't get a template, Iliterally just sat down and
(17:29):
started writing.
My neck hurt for two yearsbecause I type with two fingers
like this the whole time, right,and I'm just typing and writing
, and typing and writing.
I hate this.
I'm like painstaking,painstaking, like the most
painful thing on the planet.
But I chunked it and I wrote andI chunked and I wrote and I
deleted and I had planet.
But I chunked it and I wroteand I chunked and I wrote and I
deleted and I had so long storyshort, I get the book done as
(17:49):
far as I think I can take it,and I came this far and I'm like
I got to.
I need an editor, I, I, I, Ineed an editor.
So I asked around, I askedpeople I knew, I asked, I asked.
Finally I get.
Um, somebody tells me about thiseditor in Virginia who's the
best on the planet.
She's edited multiple New YorkTimes bestselling books.
(18:11):
This is probably almost 18years ago, I can't remember.
I jump on a plane and I flythere to meet her and, man, she
gets excited.
I'm like let me tell you aboutthis book, let me tell you about
this Tony Robbins story, let metell you about Wayne Dyer and
Eckhart Tolle and Deepak Chopraand this one and this one, and I
read this one and this one andNapoleon Hill and all of them
and collectively, these are thethings that have changed my life
(18:33):
, that allow me.
And she's all fired up.
I'm like I wrote every bit ofthis and I wrote it through my
words.
It's more of success and allthis kind of editor.
She's going to clean up my book.
I jump on the plane, I fly backand I fly back home.
Next morning phone rings.
It's her.
She says to me Dean, I don'tknow how to say this to you,
(19:03):
it's not a book, it's a 200-pageconversation, kind of like a
seventh grader.
She's like it's not a book, itdoesn't need editing, it needs a
complete rewrite.
You didn't follow any of therules, you didn't follow any of
the structure.
I said I know, but the stories,what I shared, the things that
shifted my life, I know it'llhelp people.
(19:23):
She's like I'm sorry.
Shared.
They're the things that shiftedmy life.
I know it'll help people.
It's like I'm sorry.
So once again, those two voices.
I hang up the phone like who theheck do you think you are
writing a book?
You barely got out of school,you don't have good vocabulary,
you don't know how to write.
I don't even know what aprepositional phrase is.
I'm 55 years old and I've donea billion dollars in sales.
(19:43):
I do not know what aprepositional phrase is.
I couldn't pass it on a testtoday, didn't know it.
Then.
I didn't know when to use notto use too many of the words but
and end and all this stuff.
It was horrific.
So I went on a walk, talked tomyself, got in the shower I
don't remember what it wasBeaten myself up again.
Idiot fool.
(20:04):
Who cares?
Maybe it's good?
Jerk, amazing, stupid, foolish.
You failed before.
No, you can do it.
All those things.
Finally, I'm like I'm justgoing to go for it.
I called her and fired her in apolite way I'd say.
Fired her like I'm strong.
It wasn't like you're fired, itwas more like hey, I don't
think I'm going to use you right.
So I hang up the phone, I findan editor and go listen.
(20:26):
I know the book sucks, I knowit's written like a seventh
grader Maybe.
I know it doesn't follow any ofthe rules, but could you just
do me a favor?
Could you just clean it up so Idon't look really ridiculous?
She loved it, she read the book, she goes.
It doesn't follow any of therules, but it's one of the best
(20:53):
things I've ever read.
A little bit of hope I sellbecause I'm good at persuasion.
I convince a publishing companyto take the book on.
We launched the book in twoweeks.
It was a New York Timesbestseller, true story, and it
just shows you and this is thepart I missed, because I haven't
told that story in a long time.
Thanks you, joanna.
I'm going to tell you the partthat I didn't share and I'm not.
It's not hyperbole when she gotdone telling me that it hit me
(21:14):
so hard that I sat over my IBMThinkPad that's how long ago.
It was my big old 4,000 poundlaptop and I sat over the delete
button.
I was going to delete the book.
I was like who do you think youare?
Delete it, just delete it, justdelete it.
And I sat over staring at thatbutton and I didn't.
(21:37):
And I'm not over-dramatizingthis, it's all true.
I have.
No, I'm not selling youanything today.
I'm sharing a true story ofwhat that internal pain feels
like when you just don't knowand you're saying I'm not good.
I was a millimeter again awayfrom hitting the delete button.
That book went on.
It didn't sell millions ofcopies but it became a New York
(22:00):
Times best-selling book.
I didn't even know it.
Somebody called me and said doyou know?
You're a New York Timesbestseller.
I'm like come on, it just hit agroove.
The first week Went nuts.
For a week it was only listen.
It was on the list for twoweeks.
It wasn't on the list for 200weeks.
But who cares?
I'm a New York Timesbest-selling author, right, and
that shifted.
And I want to share one morething with you guys, as these
(22:22):
little things happen in lifewhen you push through the
uncomfortable, when you takeuncomfortable action, when you
do something you've never donebefore, when you do something
you think is going to embarrassyou and you do it anyway.
You know what it builds Grit.
It makes you go screw it.
If I could do that and get overit after that, I was like I'm
not going to listen to anybodyever again.
Build a course Worst courseever.
(22:44):
Cool, I'm going to kick asswith it.
Did an infomercial.
I think that one's bad.
Cool, you're bad.
This thing's going to kick assLike.
It just changes this feel andallows you to have the nerve to
do the next thing and the nextthing and the next thing.
And all of a sudden, whenpeople say, how do you do big
things?
Listen, I read MatthewMcConaughey's book Green Lights
Freaking love it.
Anybody read that book.
Raise your hand if you readthat book so I can see If you
(23:05):
have.
You should put it on your list.
Listen to it because it'svoicing.
If you read it, put it in thechat.
So good.
I got done with that book and Iwas like damn, this is what I'm
going to tell you guys today.
I got damn.
That book was so good.
I want more.
I wanted more.
(23:27):
Mcconaughey a seven minuteaudio from me.
I told Matthew that same thing.
Within a week, we were on acall.
Within three weeks, we werestarting to negotiate a deal.
Within two months, we closedthe deal.
Within six months, we did thebiggest online event in the
history of the world.
We had two and a half millionpeople day one for our event
with McConaughey and we brokeevery record selling his course.
(23:48):
That was after the book.
People are like how did you havethe nerve to call McConaughey
and tell him that?
How did you get that deal withMcConaughey?
It's because the woman told memy book sucked and I didn't
delete it and it still worked.
It's all those things thatcompound.
They don't happen overnight,but the more you say yes to you,
the more you overcome thosefears that have stopped you in
the past, the more you realizeyou don't have any competition
(24:12):
at the top, because most peopleare thinking too small.
Most people are afraid to getthe first chapter done.
And I'm trying to reach out toMcConaughey and say, hey, let's
do something crazy.
I'm not saying that like, lookat me.
I'm only saying I was in thatcollision shop, I was doing
(24:33):
those things and these smallincremental wins stacked up to
be able to ask somebody to dothat.
I don't know where you'restarting, but hopefully that
gave you a little inspiration ora little motivation today.
Now I got to tell you um, now Iwant to, I want to switch a
little bit into and I'm sorry, Iknow this is not going to
relate to everyone.
Not everyone's going to have abook that you're going to want
to do anything else with.
(24:53):
You might just want to write abook and hope it sells a ton of
copies and that's awesome.
I hope those stories and thatinspiration really anchored in.
I hope you stay connected.
I hope you get the educationyou need.
I hope you take uncomfortableaction and keep moving.
I hope you stay connected.
I hope you get the educationyou need.
I hope you take and takeuncomfortable action and keep
moving.
I hope all those things.
But I'm going to give you thestory of two books ago was
called millionaire successhabits and millionaire success
(25:17):
habits.
I got to just share with youthat A book can be the
foundation.
Like I said, I'm not going toshare today how you could take a
book and write it about yourauthority and people read it and
they'll do business withwhatever business you own.
You all could use a book as anauthority piece, as a value add,
(25:38):
as putting value out into theworld.
Before you ask for somethingthat's totally cool and has
transformed businesses, I knowsome of you might write
something fiction.
You just want to write abeautiful story and that'd be
cool and then go on to your nextbook.
Cool, that's why you work withChandler to get done.
I want to show you how a bookbecame over a hundred million
dollars in revenue.
(25:58):
Is that cool?
Can I show you how thathappened?
Right, and whether it's ahundred million, 10 million, 1
million, 100,000, it's, it's allrelevant.
I just want to show you thepath.
So let's go over the whiteboard.
I want to share something thatI teach in Mastermind and teach
people who are doing courses andwe call it a value ladder,
right, and all I want to do isgive you a little glimpse into
(26:21):
the exact thing I did withmillionaire success habits.
So, millionaire success habits,let's call this right here
Millionaire success habits.
It's a book and it was 1995.
Okay, I did free offers to,plus shipping, all that stuff,
(26:43):
but the book was MillionaireSuccess Habits.
And I wrote this book and itcaught fire.
In fact, take a look, you canpull this up.
That was cool, larry King.
I had the opportunity to meetLarry King and do a show with
him.
It was pretty cool.
It's when the book was on fire.
The book went on to break.
(27:04):
I think it's over a millioncopies right now, which is
pretty darn cool.
But I want to tell you how Igot it to a million copies.
I would love to say I'm one ofthose guys that posted it on
Amazon and it just went wild.
I'm not that good.
It had to be fueled bymarketing and money, but I want
to tell you where the money camefrom to market that book.
(27:25):
I don't know if you guysremember the book's probably 10
years old now.
But if you remember, maybe youdon't, maybe I annoyed you.
If you were online 10 years ago, I was running ads nonstop for
about four or five years nonstopbecause the book was selling
like crazy.
But I want to tell you how Iwas profitable to be able to run
ads nonstop to sell the book.
(27:46):
And then it did catch fire,because I think it's a good book
, I mean, it's mine, I love it,I think it's fantastic, but it
did catch fire.
So if you just start with yourbook and it's $19.95.
I also ran an offer that wasfree for the book if they paid
$7 or $6.95 shipping and thebook started catching fire.
(28:11):
And listen, you guys are doing adifferent, probably out of the
gate different model.
But let's just say you put it.
You follow what Chandler andthe team teach you and you start
getting momentum.
You start getting some booksales.
You go hey, how can I advertisethis thing or turn this into a
real business someday?
Now I don't want you to getoverwhelmed on this.
I'm just showing you apotential future, one avenue of
(28:35):
a potential future.
Is that cool?
Yes, don't get overwhelmed onwhat I'm going to share.
I just want to show you what'spossible when you innovate, when
you ideate, when you create,when you dream outside the box,
when you don't ask your brokefriend how to get rich right or
take advice from your mom oryour sister who wants to protect
you, like when you just saywhat the heck can I do?
I'm passionate about this bookand I was passionate about this
(28:56):
book.
So we started getting momentumon the book and I started
selling it online.
It started getting momentumafter some trial and error and I
started running ads.
And the ads let's just useround math the ads were costing
about $15 per sale.
(29:18):
They were costing about $15 asale, right, dj?
I see you smile.
It's like how do you, how doyou make that work?
Right, tough, because that'sjust in $15 in just media spend,
just in advertising on Facebookor YouTube, right, it's 15
bucks.
Then you got to pay for thebook and then you got to pay for
the warehouse and then you gotto ship the book, all those
(29:38):
things.
It was like 25 bucks to get itout the door and I'm only
bringing in, say, 20.
But people started freaking outabout the book.
People were loving the book,people were writing in and
people started saying, hey, thisbook's amazing.
You got anything else like this, just like I did the
McConaughey.
So I remember before I saidthose words, what's next?
(30:00):
What's next?
People started asking what'snext.
So, as this is going, I'm likeokay, I created a course I'm
sorry about the abbreviations.
It's called the Winning Stateof Mind.
The Winning State of Mind it'snot even available anymore.
So I'm not selling you anything, nothing to buy here, folks.
(30:21):
I'm just telling you a story.
Okay.
So I created the Winning Statestate of mind and that was a
course based 100% off the book.
If there's eight chapters inthe book, the course had eight
modules.
Make sense?
Nothing different.
This is this, is like whatChandler teaches.
This is what I teach.
Does that make sense?
(30:41):
Like?
This is Chandler's world, myworld.
So I created a course calledthe Winning State of Mind almost
identical, except it was onvideo with me on a whiteboard.
I love being on a whiteboard.
I don't do slides that much, Ilove whiteboards.
So I went through everything Itaught with the habits and this
book.
There's not one way in it onhow to get rich, just so you
know.
There's no magical moneymachine in there.
(31:03):
The book is all about thefoundation for success what
habits you should have.
Daily habits, work, all thethings you do right.
So I just took everything outof here, turned it into a course
, filmed it, did some worksheets, did some whiteboard.
The course went viral and itwas $495.
(31:23):
I started selling a lot of thembecause the people who were
buying this said what's nextright?
So this went so good.
This went so good.
I started getting momentum andnow I'm in this business so it's
easier for me to understand andsee this.
So many people were saying lovethe book, love the course.
(31:45):
But man, I could really useaccountability partner.
I could really use a mentor.
I could really use a mentor.
I could really use someone thatconsults with me to implement
these things in my life.
So we started success habitscoaching.
Sorry, I'm abbreviating.
I hate when people do that whenothers do it.
Now I'm doing it, but I haveterrible writing skills.
(32:07):
So it was called Success HabitsCoaching and that averaged
$6,000 for six months.
Guess what we did to createthat coaching?
I took the same principles ofeach chapter.
That became the modules in thecourse.
That became the teaching topicsfor the six months worth of
(32:29):
coaching.
You got to remember.
People say, well, can't theybuy your book?
Of course, but who in here hasever bought a book?
Know it was great and you didnothing.
Raise your hand because I'mguilty.
If you're not raising your hand, you're probably not admitting
the truth.
Right?
We bought books, you loved itand you did nothing.
Who in here has ever bought acourse?
(32:49):
It's like I like this even more.
These videos, these exercisesshe's so good on camera.
You read the book, you did thecourse, but still nothing.
Anybody guilty I am.
It's like you get the gym.
This is like getting the gymmembership.
They got the latest equipment.
They got yoga and sauna andbicycling.
Oh, I love the weightmembership.
They got the latest equipment.
They got yoga and sauna andbicycling.
(33:09):
I love the weight room.
They got basketball, but you'renot bringing your butt there.
So what's it matter.
So the next thing of coachingwas you're bringing the
instructor in, you're bringingthe coach, you're bringing the
accountability.
You say no, no, no, you don'tlift that way.
You put too much weight, lessweight arch your back, like all
the things that a coach does.
We started success habitscoaching thing took off and now
(33:34):
we are putting coaching clientsin and I'm gonna show you a
little how this lands and allcomes together.
Now, eventually, eventually,these same habits were taught
and I'm not saying you guys wantto do this ever, and this was
for higher caliber people, butit eventually went to a
(34:00):
mastermind that was $100,000 ayear.
Now you got to say remember,that's all relevant.
It was people that were doingbusiness of $5 million or more a
year.
They really liked my habits andthere was a percentage of
people who took that andeventually I did a free podcast
with some of the same exactstuff that were that was in the
book.
Now, this was over years.
(34:22):
It wasn't immediately, but overyears.
I filled out an entire valueladder because people would come
in and go.
Man, I love that podcast.
I wonder what he's got.
Oh, he's got a book.
Let me test that guy out.
Damn book is pretty good.
Oh, he's got a course.
Man, I like that course.
Ah, the buzz of the course iswearing off.
(34:42):
How do I get some help?
Oh, they got a coaching programthat coaches on these
fundamentals and keeps meaccountable.
I'll take that thoseaccountable had had success,
wanted to go to the next level,and a very small percentage went
up to that.
Does that make sense?
And I want to show you how Iwas able to do.
A million copies is because now, this is stuff that some of you
(35:06):
are like I'll never do this andthat's okay.
I get that, but I just want toshow you what's possible.
There could be your own versionof this, right, there could be.
Someday you could be teachingpeople how to write the
best-selling book that you wrote, and you'll use this model,
right, no matter what your bookis.
But I have to tell you what'scool is, and I'm going to try to
do some math.
(35:27):
I haven't done this in a longtime, so excuse me if this
doesn't go right.
But if the ads were costing $15and it was costing me $25 to get
a book out, I'm losing $10 abook.
Make sense, brent.
I see you staring.
I was losing $10 a book.
You can't sustain that way.
But let's just use 100 hundredpeople, for example.
(35:48):
Right, if a hundred peoplebought the book at, let's say,
20 bucks?
Right, that's $200, right, isthat?
No, is that $2,000?
(36:09):
Is that 200 or 2,000?
Put it in the chat two thousand, right?
Four hundred people?
Yeah, two thousand bucks.
A hundred people at twenty bucksis two thousand bucks, and I'm
upside down.
But what if ten percent?
Let use it courses more.
It's usually ten percent forthis, but let's just say, ten
percent of these people boughtthe five hundred dollar.
So ten% of a hundred is tenpeople at five hundred.
(36:30):
What's ten times five hundred?
And another is or, yeah, tentimes five is five thousand,
isn't it?
Does that make sense?
So I got the two thousand here.
I was upside down, but tenpercent more bought the course.
And if 10% by my coaching right, 10% is another 10.
(36:54):
Let's just say 5%.
5% by the coaching, is that?
And I haven't done this in along time, sorry, but if 5% by
that's five people, six timesfive is 3,000, right, is that?
(37:14):
Right?
I should have done this inadvance.
And if one person buys the 100Kout of the 100, there's 100K.
My only point is the math sucks30,000,.
Thank you, I figured it was.
The whole point is, I shouldhave done this in advance.
I'm not trying to teach this, Ididn't have anything tactical,
but I wanted you to see how thisbecomes a real business, how a
(37:37):
book can be become thefoundation for a real, thriving
business.
So when people say, how didmillionaire success habits doits
do?
If I'm honest, the book overallgenerated over $100 million.
True story.
But it wasn't just the book.
It was people who bought thebook and said that was great,
(37:58):
I'm going to get the course.
Ah, the course was great.
Some of them a smallerpercentage said I want to get
the coaching, and a real tinypercentage ended up in my
mastermind.
So I was hoping to come heretoday to just spark some things
that maybe you never thought of,to let you know that there's
(38:19):
going to be obstacles in yourway and most of those are going
to be the beliefs that we have.
You're going to have impostersyndrome.
You're going to questionyourself.
You're going to wonder if youhave enough.
You're going to hit a littlebit of technology and go.
I think I'm too old for this.
You're going to hit a spot andgo.
Well, why would someone buyfrom me.
All those things are coming.
I felt all of them and I'm justwanting to come here today as
(38:42):
just a guy who feels blessed forthe success I've been able to
have.
Who would have ever known in amillion years in that little
tiny town, taking that walk,when I was thinking I'm not Tony
Robbins, I'm broke that I couldhave experienced this and truly
my brands and my companies havedone over a billion dollars.
I say that how could that evenbe possible?
And some of these things arewhat made it possible A book.
(39:06):
That evolved right Again when Iwas saying like the difference
between Chandler's company andmine is like right here, right,
and I'd love for you to see that.
Start with a book, get yourbook done.
Don't worry about the big thingIf that.
Don't worry about building intoa business, but if you go
through the work to get the bookdone and you start getting
(39:26):
momentum, realize there's somuch more opportunity, whether
that's if you're teachingsomething, that is a skill, then
this might work.
If you're writing fiction, thenit might be a club or helping
other people write.
There's so many things this canevolve to, but it all starts
from the root and the root is dowhatever it takes to get this
(39:47):
out of your head and onto thepage.
Your experience, your knowledge,your dreams, your fantasies,
your passions are so valuable tosomebody right now.
You know, a dear friend of mine, trent Shelton, said, based on,
like our company and our eventsmy big event starts tomorrow,
so I get it and I think he'sgoing to be here.
(40:07):
My big event starts tomorrow,so I get it and I think he's
going to be here.
He said not only does someoneneed the message you're going to
share, but they actually canonly hear it from you, and that
puts a great like, almost likeit's a disservice if you don't
(40:29):
get it out of your head and ontothe page, because there's
somebody waiting for yourmessage.
They're waiting for your story,they're waiting for your
knowledge, they're waiting forthis thing that you dreamed up,
and the only person, the onlyperson that can get in that way
is an older version of you.
So be careful on the voice youlisten to, the voice that says
(40:51):
you're unstoppable, that you'remeant for more, that you know it
.
Model proven practices.
Stay engaged, do the work.
I almost deleted that damn bookand it shifted my life and I
really just wanted to show youthis to see what's possible when
you go all in start with thebook, get it done.
I wish you all the best.
Thank you all, see ya.
Well, hey, I'm so excited for this next speaker.
So our next speaker, mr DeanGraziosi.
He's an entrepreneur, he's abestselling author, he's a
transformational speaker.
He's got 30 years of experiencein the industry.
He's the author of multiple NewYork Times bestselling books.
You may have seen him on thepodcast a couple of different
times.
One time we talked about thepower of masterminds and
(00:27):
building masterminds andbuilding a knowledge-based
business.
But then the other time wetalked about selling I think it
was over a million copies of hisbook through an infomercial.
So just like I mean one of thebest marketing minds that I know
.
He's super, super sharp.
He owns a company calledmastermindcom.
He's a partner with TonyRobbins in that business.
They have the mastermindbusiness system.
(00:47):
How many of you have seen that?
Did you saw the big event withMatthew McConaughey, right, that
they put together?
I see a bunch of hands, right.
So just super, super smart guy.
I had the opportunity to sitdown with him last week in
Arizona in his studio and justtalk shop and we talk about
learning from somebody who's acouple of steps ahead of you.
I mean we'll probably do 12, 15million this year.
(01:09):
He's doing tens of millions ofdollars a year and so just the
opportunity to learn from him inthis session pretty incredible.
Give it up, give a warm.
Author of Vaniers Live welcomefor Mr Dean Graziosi.
Speaker 2 (01:24):
What's up everybody?
Good to see you.
Thank you, chandler, that wasenthusiastic and exciting.
Good to see you all.
I get to see your faces here.
Listen, I could read your chats.
So the cool way for us tointeract is light up the chats.
Have your finger on thosekeypads.
I wish we were in person and Icould talk to you.
Deborah or Mina or Teresa I seea.
Michael Martin, what's going on?
(01:46):
I like your hat man, deirdre,roxy Diane, what's up Sonia?
Good to see everybody.
Brandon Taylor, what's going ontoday?
Karen, I get to see a wholebunch of faces.
So, thank you, I see the chat,so I thought we'd have some fun
today.
I think we got like 40 minutesor so, if you want to put it on
the timer, so I don't go over.
I'll try to give as much valueas possible.
Listen, I came here todayChandler is a new friend and you
(02:06):
know I've been in this industryfor a really long time and I
have to tell you before I getstarted, and tell a little bit
about me.
But really I'm not going to saymuch about me.
I want to get right to worktoday.
Today, my goal is to show youhow to turn selling a book into
a real next level business?
Right, and maybe that's not allof you, maybe some just want to
write one book and just get itout to the world.
That's cool, but who would alsolike to maybe sell more of them
(02:30):
, impact more and maybe turnthis into an actual business?
Anybody, raise your hand ifyou'd like to turn this into an
actual business?
Right, and that's what Tony andI do at Mastermind.
It's really similar.
It's extracting our lifeexperience, extracting knowledge
, extracting passions,extracting stories and things
that we love that live in hereand be able to put it on the
(02:50):
written word or in our world.
We turn it into courses andworkshops and masterminds.
Here you got the best in theworld and Chandler showing you
how to turn it into a book.
So we're in the similarbusiness, the similar industry.
I started in this industry,been in it for a long time and
now we get to teach people.
So I just want to say first ofall, thanks for being here.
And back to Chandler, real quick.
(03:11):
I don't speak on many stagesanymore.
I'm super busy.
Tony and I own multiplecompanies and I help run his
main company.
Plus, we own Mastermindtogether.
I have four kids ranging fromalmost two to almost 18.
Talk about we're going throughteenage years and baby years at
the same time in the same house.
I see Judy and Roxy shakingtheir head.
(03:32):
I see, donna, you're like, Idon't want that.
Today I went through that.
I'm done with that, right?
Um and uh, I love all of it.
Um.
So I thought today a few things.
In this journey of writing abook, whether it's fiction or
nonfiction, whether it's, do youever sleep?
(03:53):
No, I don't, stephanie, I don'tlike to sleep.
I got too much to do.
It's too exciting, right.
But in this journey, can I justpoint out some stuff?
I don't have a planned slidedeck or slide presentation for
you today.
I just want to live inside yourhearts for a moment, edward,
good to see you here, man,listen, in this journey of
wanting to write a book, it'sthe same thing of wanting to do
(04:14):
a course or doing a workshop, orstarting any business, the
restaurant you desire.
In that journey, we have thosetwo brains that live inside of
us, those two stories, the twobeliefs that live inside us,
whatever you want to call itright.
One is like man, you're working.
Like I said, I met Chandler.
I'm digressing a little bithere.
I met Chandler and just fell inlove with the guy.
(04:35):
His depth of caring for youguys is more than you can
imagine.
That's what I was saying before.
I don't speak much, really busydoing all those things, but I
was happy to be here todaybecause I know how much the man
cares about you guys.
I know how much the man caresabout you achieving your success
, and how much he cares aboutthis company he's developed
right.
So it's really cool.
So that's why I'm here.
So I'll leave that there.
(04:55):
But I want to talk about you now.
In this journey, if you get allthe capabilities in the world,
if you know how to extract it,you use AI maybe to get you off
the blank page, but then youmake it yours.
Don't just let AI do it for you.
And you have the story and youhave the ideas and you lay out
the chapters and you build itand you get it designed and you
get the ISBN number and you getit on Amazon.
(05:16):
All of those things soundamazing, especially if you got
the criteria, if someone'salready forged the path.
You're modeling provenpractices, smartest way to get
success in your life.
But along that journey, the onlything I want to share before I
get started today is watch whichvoice you listen to, because we
all have that voice that saysyou can do anything you want.
(05:38):
You got this girl.
You got this man Live into whoyou're meant to be.
Do that thing you've beendreaming about a long time and
you also got that voice of whyyou Are.
You really good enough?
Maybe you're too old for this?
Maybe you missed your way, man,there's just newer people doing
things.
I don't know about you, but Igot to tell you a quick little
(06:00):
story.
About 28 years ago I owned acollision shop and an auto sales
and I had, I drove a tow truckat night and I was working on
apartments late at night and Iwas doing way better than most
people in my family hustling,hustling like crazy, and but
anybody ever have a little bitof success in your life.
But you just know you weremeant for something different.
(06:21):
Raise your hand, cause that'sthe best way I could see you
raise your hand.
If you just knew there wassomething more, something
different.
I mean, one thing all of ushave in common here is a fact we
might come from different areas, different backgrounds,
different ages, differenteconomics, all that stuff, but
one thing we all have in commonhere is everybody in this group
knows you're meant for more, todo a little more.
And I had that thing screaminginside of me.
(06:46):
And late night I watched aninfomercial with Mr Tony Robbins
.
I'm talking 27, 28 years agoand, man, I just felt like the
guy was speaking to me.
So it was the first time I hadever done that and bought an
information product.
So I called and boughteverything the guy had to offer
and I digested it like crazy.
And I'm telling you that for areason, because two things
happened to me when I listenedto Tony.
He's got some of the I mean, heis the best in the world at
what he does.
There's nobody even in closesecond place, and that's a fact.
(07:08):
I listened to him.
I found out that life couldhappen for me, not to me.
That I could focus on solutions, not problems.
I could focus on opportunity,not obstacles.
My past could be the wind, notthe anchor, all these cool
(07:29):
things that I focused.
And it started shifting me andrealized, hey, I can do freaking
anything, right, susan, maybeyou've experienced that shift in
your life.
But the second thing itrealized it made me realize I'm
like, well, damn it.
Tony got me to pay money forinformation.
Like I didn't.
It wasn't a product.
He I mean he didn't have to putit like it was information and
I'm like, how valuable is that?
Like wow, like I don't know howto explain it it just hit me so
(07:52):
hard that I paid forinformation.
One of my friends was joking.
He's like hey, you're going topay 300 bucks for something I
can talk to you Like.
But this shifted my life andwhat Tony did is made me realize
I needed to go into thatbusiness.
So, 27 years ago, not only didhe help shift my life, I went
into this business and I'mforever grateful to that man
(08:12):
Before that.
Now he's my dearest friend inthe world.
We're having dinner tonight.
I say that because I got allramped up and then I'm going to
get to some showing you how toscale this into a business.
Okay, but I have to tell you Igot all amped up Like I hope you
are being here and I was like,oh my God, that's what I'm going
to do.
I'm going to create aninformation product.
It was before thinking aboutever writing a book, right, it
(08:35):
was like I'll create aninformation product, I'll record
videos, I'll do somethingamazing.
I could sell information for aliving.
Like I said, I was doing okaywith flipping houses and cars
and I decided to do aninformation product, like I know
we're talking about books, butlet's just say it was a book but
I started to do an informationproduct about helping people
make money with cars.
So, jacked up man, I went outand this is before the internet,
(08:59):
before I was smart enough tolearn from people like Chandler,
like you guys are smart enough.
Before the internet, we wereconnected from all over the
world.
Now, together in a studio Likethis, stuff didn't exist.
I had to do an infomercial.
Think about that.
I had to do an infomercial.
I had to go film and hirepeople and I had to create
product.
And I'm about halfway through.
(09:20):
I'm about no exaggeration.
I'm $175,000 in for hiring acrew doing all the pieces.
Now, when you said $175,000,maybe I had a lot of money.
No, $110,000 of it was oncredit cards True story.
I wouldn't say it if it wasn'ttrue and I borrowed some other
money and I'm like I'm going allin.
I am stoked, roxy, you knowthat feeling where you're just
(09:41):
like no one can stop me.
Well, now I'm like headingtowards $200,000 and I'm
hustling cars and hustling realestate to try to pay for this
and I go to film my firstinfomercial.
It wasn't so elegant, believeme.
I was all stiff and trying tofigure.
I got caught in mouth andcouldn't talk and I'm trying to
figure this out.
So I'm doing all this stuff.
(10:03):
Before technology made it easier, before you could learn from
somebody like you guys arelearning, before you could get a
book published and put it onAmazon, before all that stuff.
And then my amazing sister, whoI love dearly, drives from
Virginia to New York, sits medown like an intervention and
tells me how insane I am.
She's like we are so damn proudof you, dean.
(10:24):
You own a collision shop calledDean Collision Center.
You have a tow truck with yourname on it.
You have 20 apartments.
You started with nothing.
We're so proud of you, but youruined your whole life.
Stop right now and figure out away to pay off that $200,000
debt over the next five yearsand get back to what you know.
That went over really well,because I have both of those
(10:46):
people living inside of me, likeyou.
The best line she had, she said, is you're not Tony Robbins, I
mean the guy's six, seven.
I'm five, seven on a good day,no shit.
Excuse my language, I know I'mnot right, so I'm sharing this
because I remember to this day,and I didn't even plan on
telling this with you guys, Ijust feel it, so I'm going to
(11:07):
share it with you.
I lived in this little town inupstate New York called Milton,
new York town of 4,000 people,and I took a walk on this road
next to my grandmother's housewhere I grew up.
I know the road I drive by.
I bought my grandmother's housejust a few years ago.
She lost it when I was younger.
I bought it back, so we go backthere every year, right, and
I'm walking down this road,completely insane, like if
(11:30):
somebody was silentlyvideotaping me.
They would lock me up becauseinside my head are two voices
that are a millimeter away fromeach other, and one was
literally saying your sister's.
Right, you're not freaking,tony Robbins, you work in a
collision shop.
Buddy, you never went tocollege, you barely got out of
(11:51):
high school.
No one knows your name, youdon't have one person that
follows you.
There wasn't even social mediaand literally I'm like oh my God
, I just wasted 200,000 bucks.
It's on credit cards at 20%interest.
I'm never going to be able topay this off.
I'm like panicking, thinking mylife is over, and a millimeter
away is another voice goingscrew that.
No one's seen you coming yetyou can do anything you put your
(12:17):
mind to.
You're meant for more.
You will die in this littletown in that tow truck if you
don't go do this thing.
Talk about feeling insane.
So the reason I'm sharing thatis you can get all the
capabilities in the world, butwhat voice are you going to
listen to?
And I have to tell you I wasn'tsure, taking that voice, taking
that walk, which voice I'dlisten to.
I have to tell you it was likea 50-50 drag out fight.
They were both tough, but therewas a certain point where I
(12:40):
just got to and I said I got tolive into who I think I can
become.
I got to do this thing Like Imight not die until I'm 90, but
I might be dead at 30 on theinside If I don't try this thing
.
I want to create something.
I don't want to get to the endof my life and look back and be
like God damn it, I missed it.
God darn it.
(13:02):
That's better right.
God darn it.
I missed it.
Like you wanna replay it.
And I'm only sharing that withyou because I just I hope it's a
book.
I hope you work with channel, Ihope you raise your hand, I
hope you stay engaged.
But if it's not this, findsomething that lights up your
soul, that doesn't have anyrestrictions.
It allows you to explore and bethat version of you.
So when you get to the end ofyour life Like the last thing
(13:30):
I'd ever want to do is get tothe end of your life and God
hands you his iPhone because I'msure he's got one and says, hey
, I just wanted to play thisquick video of the man you could
have been.
Oof, that's like a right.
Like you never want to see theman you could have been or the
woman you could have been.
I'd rather be the crazy personat the end, even if it didn't
work, saying, holy crap, I'vebeen waiting for you to get here
.
You the stuff you tried, wow,right.
So I'm just gonna maybe lightenit up a little bit here today
(13:52):
and say just go for it.
You know, you got somethingmore in you and you might be a
little embarrassed if yourfriends go.
You.
You're writing a book on whatright?
Who gives a crap?
Most people only care aboutthemselves anyway.
They care about you for twoseconds and then they're all
self-centered.
So stop worrying about whatother people think.
Stop worrying if you're goingto fail.
Like I love the TheodoreRoosevelt quote man in the arena
(14:17):
right, if you ever read that,it's like.
Stop being the person in the inthe stands with someone else's
name on your back, critiquingpeople playing the game.
Just get in the game, even ifyou lose.
At least you're in the game,living life on your terms.
So you guys ready to go deeper,harder, stronger, let's just do
this here on a Thursday.
I get to hang out with you,awesome people, all right.
(14:40):
So now let me share a coupleother things.
So it's cool to say, hey, I'm amultiple New York Times
bestselling author and I am howfreaking cool is that with a kid
that barely got out of 12thgrade with dyslexia.
But I got to tell you.
So I'm in this business.
Now I'm getting momentum.
This is 15 years ago, maybelonger now.
(15:02):
Time flies and I'm like allright, the next thing, I'm going
to write a book.
I'm going to write a book and Iwas so jacked up when I
realized it made me.
I wrote a book called TotallyFulfilled.
I can't even read it now.
I loved the book then, but youever read something that you did
, or watch video yourself of 15years ago?
You're like, oh my God, howembarrassing, right, but I wrote
(15:23):
this book called TotallyFulfilled.
In fact, here, before we go anyfurther, could you pull this up
?
You can laugh at the cover.
Yep, that's it.
That's the actual book.
Please don't.
You don't need to buy it.
I have newer ones that arebetter, but that was it okay.
So I'm sharing that with youbecause I get all fired up and
like I'm going to write a book.
(15:43):
I got some courses that areselling like crazy and I'm going
to show every single one of youand I know some of you are
going to write fiction and someof you might not be but I want
to show all of you, by the timeI end today, how a book could
really be the foundation for anentire business.
It could be the authority andcredibility that people come to
you, or it could be the thingthat people buy and when they
read your book, they go that'sso damn good.
(16:03):
What's next?
Right, that's.
That's what today we're goingto talk about what's next and
how this becomes a business, howit became a business for me,
how millionaire success habitsmy, my two books ago became one
of the biggest businesses everand I'm going to share that with
you.
But I got to tell you the storyof totally fulfilled.
So I really I'm not lying whenI say I'll always tell people
(16:25):
don't work on your weaknesses.
It's the biggest lie we've everbeen taught.
Just get amazing at what you'realready good at.
Forget what you're weak atright.
But I still had that inside me.
It's hard for me to read withdyslexia.
I'm good at listening to a book, hard read.
I'm horrible at spelling.
I probably have a seventh gradevocabulary.
I don't use big, articulatewords.
There's people way smarter thanme.
All those things were in myhead and I'm like I'm going to
(16:45):
write a book anyway.
So from what I learned fromTony Robbins and then I'd been I
devoured personal developmentfor a decade straight I'm going
to write totally fulfilledbecause I realized the most
successful people that bought mycourses weren't the ones that
just got the training, they werethe ones with an unstoppable
mindset.
And I'm like, wow, if I want togo upstream, let me write the
(17:07):
book.
Let me write the book that setsthis foundation for success.
So then they can do anythingthey want.
Ha, totally fulfilled.
Oh, I'm enlightened.
So I write the way I talk.
I didn't ever.
I wasn't literally.
I was not smart enough to workwith somebody like Chandler.
I didn't get a template, Iliterally just sat down and
(17:29):
started writing.
My neck hurt for two yearsbecause I type with two fingers
like this the whole time, right,and I'm just typing and writing
, and typing and writing.
I hate this.
I'm like painstaking,painstaking, like the most
painful thing on the planet.
But I chunked it and I wrote andI chunked and I wrote and I
deleted and I had planet.
But I chunked it and I wroteand I chunked and I wrote and I
deleted and I had so long storyshort, I get the book done as
(17:49):
far as I think I can take it,and I came this far and I'm like
I got to.
I need an editor, I, I, I, Ineed an editor.
So I asked around, I askedpeople I knew, I asked, I asked.
Finally I get.
Um, somebody tells me about thiseditor in Virginia who's the
best on the planet.
She's edited multiple New YorkTimes bestselling books.
(18:11):
This is probably almost 18years ago, I can't remember.
I jump on a plane and I flythere to meet her and, man, she
gets excited.
I'm like let me tell you aboutthis book, let me tell you about
this Tony Robbins story, let metell you about Wayne Dyer and
Eckhart Tolle and Deepak Chopraand this one and this one, and I
read this one and this one andNapoleon Hill and all of them
and collectively, these are thethings that have changed my life
(18:33):
, that allow me.
And she's all fired up.
I'm like I wrote every bit ofthis and I wrote it through my
words.
It's more of success and allthis kind of editor.
She's going to clean up my book.
I jump on the plane, I fly backand I fly back home.
Next morning phone rings.
It's her.
She says to me Dean, I don'tknow how to say this to you,
(19:03):
it's not a book, it's a 200-pageconversation, kind of like a
seventh grader.
She's like it's not a book, itdoesn't need editing, it needs a
complete rewrite.
You didn't follow any of therules, you didn't follow any of
the structure.
I said I know, but the stories,what I shared, the things that
shifted my life, I know it'llhelp people.
(19:23):
She's like I'm sorry.
Shared.
They're the things that shiftedmy life.
I know it'll help people.
It's like I'm sorry.
So once again, those two voices.
I hang up the phone like who theheck do you think you are
writing a book?
You barely got out of school,you don't have good vocabulary,
you don't know how to write.
I don't even know what aprepositional phrase is.
I'm 55 years old and I've donea billion dollars in sales.
(19:43):
I do not know what aprepositional phrase is.
I couldn't pass it on a testtoday, didn't know it.
Then.
I didn't know when to use notto use too many of the words but
and end and all this stuff.
It was horrific.
So I went on a walk, talked tomyself, got in the shower I
don't remember what it wasBeaten myself up again.
Idiot fool.
(20:04):
Who cares?
Maybe it's good?
Jerk, amazing, stupid, foolish.
You failed before.
No, you can do it.
All those things.
Finally, I'm like I'm justgoing to go for it.
I called her and fired her in apolite way I'd say.
Fired her like I'm strong.
It wasn't like you're fired, itwas more like hey, I don't
think I'm going to use you right.
So I hang up the phone, I findan editor and go listen.
(20:26):
I know the book sucks, I knowit's written like a seventh
grader Maybe.
I know it doesn't follow any ofthe rules, but could you just
do me a favor?
Could you just clean it up so Idon't look really ridiculous?
She loved it, she read the book, she goes.
It doesn't follow any of therules, but it's one of the best
(20:53):
things I've ever read.
A little bit of hope I sellbecause I'm good at persuasion.
I convince a publishing companyto take the book on.
We launched the book in twoweeks.
It was a New York Timesbestseller, true story, and it
just shows you and this is thepart I missed, because I haven't
told that story in a long time.
Thanks you, joanna.
I'm going to tell you the partthat I didn't share and I'm not.
It's not hyperbole when she gotdone telling me that it hit me
(21:14):
so hard that I sat over my IBMThinkPad that's how long ago.
It was my big old 4,000 poundlaptop and I sat over the delete
button.
I was going to delete the book.
I was like who do you think youare?
Delete it, just delete it, justdelete it.
And I sat over staring at thatbutton and I didn't.
(21:37):
And I'm not over-dramatizingthis, it's all true.
I have.
No, I'm not selling youanything today.
I'm sharing a true story ofwhat that internal pain feels
like when you just don't knowand you're saying I'm not good.
I was a millimeter again awayfrom hitting the delete button.
That book went on.
It didn't sell millions ofcopies but it became a New York
(22:00):
Times best-selling book.
I didn't even know it.
Somebody called me and said doyou know?
You're a New York Timesbestseller.
I'm like come on, it just hit agroove.
The first week Went nuts.
For a week it was only listen.
It was on the list for twoweeks.
It wasn't on the list for 200weeks.
But who cares?
I'm a New York Timesbest-selling author, right, and
that shifted.
And I want to share one morething with you guys, as these
(22:22):
little things happen in lifewhen you push through the
uncomfortable, when you takeuncomfortable action, when you
do something you've never donebefore, when you do something
you think is going to embarrassyou and you do it anyway.
You know what it builds Grit.
It makes you go screw it.
If I could do that and get overit after that, I was like I'm
not going to listen to anybodyever again.
Build a course Worst courseever.
(22:44):
Cool, I'm going to kick asswith it.
Did an infomercial.
I think that one's bad.
Cool, you're bad.
This thing's going to kick assLike.
It just changes this feel andallows you to have the nerve to
do the next thing and the nextthing and the next thing.
And all of a sudden, whenpeople say, how do you do big
things?
Listen, I read MatthewMcConaughey's book Green Lights
Freaking love it.
Anybody read that book.
Raise your hand if you readthat book so I can see If you
(23:05):
have.
You should put it on your list.
Listen to it because it'svoicing.
If you read it, put it in thechat.
So good.
I got done with that book and Iwas like damn, this is what I'm
going to tell you guys today.
I got damn.
That book was so good.
I want more.
I wanted more.
(23:27):
Mcconaughey a seven minuteaudio from me.
I told Matthew that same thing.
Within a week, we were on acall.
Within three weeks, we werestarting to negotiate a deal.
Within two months, we closedthe deal.
Within six months, we did thebiggest online event in the
history of the world.
We had two and a half millionpeople day one for our event
with McConaughey and we brokeevery record selling his course.
(23:48):
That was after the book.
People are like how did you havethe nerve to call McConaughey
and tell him that?
How did you get that deal withMcConaughey?
It's because the woman told memy book sucked and I didn't
delete it and it still worked.
It's all those things thatcompound.
They don't happen overnight,but the more you say yes to you,
the more you overcome thosefears that have stopped you in
the past, the more you realizeyou don't have any competition
(24:12):
at the top, because most peopleare thinking too small.
Most people are afraid to getthe first chapter done.
And I'm trying to reach out toMcConaughey and say, hey, let's
do something crazy.
I'm not saying that like, lookat me.
I'm only saying I was in thatcollision shop, I was doing
(24:33):
those things and these smallincremental wins stacked up to
be able to ask somebody to dothat.
I don't know where you'restarting, but hopefully that
gave you a little inspiration ora little motivation today.
Now I got to tell you um, now Iwant to, I want to switch a
little bit into and I'm sorry, Iknow this is not going to
relate to everyone.
Not everyone's going to have abook that you're going to want
to do anything else with.
(24:53):
You might just want to write abook and hope it sells a ton of
copies and that's awesome.
I hope those stories and thatinspiration really anchored in.
I hope you stay connected.
I hope you get the educationyou need.
I hope you take uncomfortableaction and keep moving.
I hope you stay connected.
I hope you get the educationyou need.
I hope you take and takeuncomfortable action and keep
moving.
I hope all those things.
But I'm going to give you thestory of two books ago was
called millionaire successhabits and millionaire success
(25:17):
habits.
I got to just share with youthat A book can be the
foundation.
Like I said, I'm not going toshare today how you could take a
book and write it about yourauthority and people read it and
they'll do business withwhatever business you own.
You all could use a book as anauthority piece, as a value add,
(25:38):
as putting value out into theworld.
Before you ask for somethingthat's totally cool and has
transformed businesses, I knowsome of you might write
something fiction.
You just want to write abeautiful story and that'd be
cool and then go on to your nextbook.
Cool, that's why you work withChandler to get done.
I want to show you how a bookbecame over a hundred million
dollars in revenue.
(25:58):
Is that cool?
Can I show you how thathappened?
Right, and whether it's ahundred million, 10 million, 1
million, 100,000, it's, it's allrelevant.
I just want to show you thepath.
So let's go over the whiteboard.
I want to share something thatI teach in Mastermind and teach
people who are doing courses andwe call it a value ladder,
right, and all I want to do isgive you a little glimpse into
(26:21):
the exact thing I did withmillionaire success habits.
So, millionaire success habits,let's call this right here
Millionaire success habits.
It's a book and it was 1995.
Okay, I did free offers to,plus shipping, all that stuff,
(26:43):
but the book was MillionaireSuccess Habits.
And I wrote this book and itcaught fire.
In fact, take a look, you canpull this up.
That was cool, larry King.
I had the opportunity to meetLarry King and do a show with
him.
It was pretty cool.
It's when the book was on fire.
The book went on to break.
(27:04):
I think it's over a millioncopies right now, which is
pretty darn cool.
But I want to tell you how Igot it to a million copies.
I would love to say I'm one ofthose guys that posted it on
Amazon and it just went wild.
I'm not that good.
It had to be fueled bymarketing and money, but I want
to tell you where the money camefrom to market that book.
(27:25):
I don't know if you guysremember the book's probably 10
years old now.
But if you remember, maybe youdon't, maybe I annoyed you.
If you were online 10 years ago, I was running ads nonstop for
about four or five years nonstopbecause the book was selling
like crazy.
But I want to tell you how Iwas profitable to be able to run
ads nonstop to sell the book.
(27:46):
And then it did catch fire,because I think it's a good book
, I mean, it's mine, I love it,I think it's fantastic, but it
did catch fire.
So if you just start with yourbook and it's $19.95.
I also ran an offer that wasfree for the book if they paid
$7 or $6.95 shipping and thebook started catching fire.
(28:11):
And listen, you guys are doing adifferent, probably out of the
gate different model.
But let's just say you put it.
You follow what Chandler andthe team teach you and you start
getting momentum.
You start getting some booksales.
You go hey, how can I advertisethis thing or turn this into a
real business someday?
Now I don't want you to getoverwhelmed on this.
I'm just showing you apotential future, one avenue of
(28:35):
a potential future.
Is that cool?
Yes, don't get overwhelmed onwhat I'm going to share.
I just want to show you what'spossible when you innovate, when
you ideate, when you create,when you dream outside the box,
when you don't ask your brokefriend how to get rich right or
take advice from your mom oryour sister who wants to protect
you, like when you just saywhat the heck can I do?
I'm passionate about this bookand I was passionate about this
(28:56):
book.
So we started getting momentumon the book and I started
selling it online.
It started getting momentumafter some trial and error and I
started running ads.
And the ads let's just useround math the ads were costing
about $15 per sale.
(29:18):
They were costing about $15 asale, right, dj?
I see you smile.
It's like how do you, how doyou make that work?
Right, tough, because that'sjust in $15 in just media spend,
just in advertising on Facebookor YouTube, right, it's 15
bucks.
Then you got to pay for thebook and then you got to pay for
the warehouse and then you gotto ship the book, all those
(29:38):
things.
It was like 25 bucks to get itout the door and I'm only
bringing in, say, 20.
But people started freaking outabout the book.
People were loving the book,people were writing in and
people started saying, hey, thisbook's amazing.
You got anything else like this, just like I did the
McConaughey.
So I remember before I saidthose words, what's next?
(30:00):
What's next?
People started asking what'snext.
So, as this is going, I'm likeokay, I created a course I'm
sorry about the abbreviations.
It's called the Winning Stateof Mind.
The Winning State of Mind it'snot even available anymore.
So I'm not selling you anything, nothing to buy here, folks.
(30:21):
I'm just telling you a story.
Okay.
So I created the Winning Statestate of mind and that was a
course based 100% off the book.
If there's eight chapters inthe book, the course had eight
modules.
Make sense?
Nothing different.
This is this, is like whatChandler teaches.
This is what I teach.
Does that make sense?
(30:41):
Like?
This is Chandler's world, myworld.
So I created a course calledthe Winning State of Mind almost
identical, except it was onvideo with me on a whiteboard.
I love being on a whiteboard.
I don't do slides that much, Ilove whiteboards.
So I went through everything Itaught with the habits and this
book.
There's not one way in it onhow to get rich, just so you
know.
There's no magical moneymachine in there.
(31:03):
The book is all about thefoundation for success what
habits you should have.
Daily habits, work, all thethings you do right.
So I just took everything outof here, turned it into a course
, filmed it, did some worksheets, did some whiteboard.
The course went viral and itwas $495.
(31:23):
I started selling a lot of thembecause the people who were
buying this said what's nextright?
So this went so good.
This went so good.
I started getting momentum andnow I'm in this business so it's
easier for me to understand andsee this.
So many people were saying lovethe book, love the course.
(31:45):
But man, I could really useaccountability partner.
I could really use a mentor.
I could really use a mentor.
I could really use someone thatconsults with me to implement
these things in my life.
So we started success habitscoaching.
Sorry, I'm abbreviating.
I hate when people do that whenothers do it.
Now I'm doing it, but I haveterrible writing skills.
(32:07):
So it was called Success HabitsCoaching and that averaged
$6,000 for six months.
Guess what we did to createthat coaching?
I took the same principles ofeach chapter.
That became the modules in thecourse.
That became the teaching topicsfor the six months worth of
(32:29):
coaching.
You got to remember.
People say, well, can't theybuy your book?
Of course, but who in here hasever bought a book?
Know it was great and you didnothing.
Raise your hand because I'mguilty.
If you're not raising your hand, you're probably not admitting
the truth.
Right?
We bought books, you loved itand you did nothing.
Who in here has ever bought acourse?
(32:49):
It's like I like this even more.
These videos, these exercisesshe's so good on camera.
You read the book, you did thecourse, but still nothing.
Anybody guilty I am.
It's like you get the gym.
This is like getting the gymmembership.
They got the latest equipment.
They got yoga and sauna andbicycling.
Oh, I love the weightmembership.
They got the latest equipment.
They got yoga and sauna andbicycling.
(33:09):
I love the weight room.
They got basketball, but you'renot bringing your butt there.
So what's it matter.
So the next thing of coachingwas you're bringing the
instructor in, you're bringingthe coach, you're bringing the
accountability.
You say no, no, no, you don'tlift that way.
You put too much weight, lessweight arch your back, like all
the things that a coach does.
We started success habitscoaching thing took off and now
(33:34):
we are putting coaching clientsin and I'm gonna show you a
little how this lands and allcomes together.
Now, eventually, eventually,these same habits were taught
and I'm not saying you guys wantto do this ever, and this was
for higher caliber people, butit eventually went to a
(34:00):
mastermind that was $100,000 ayear.
Now you got to say remember,that's all relevant.
It was people that were doingbusiness of $5 million or more a
year.
They really liked my habits andthere was a percentage of
people who took that andeventually I did a free podcast
with some of the same exactstuff that were that was in the
book.
Now, this was over years.
(34:22):
It wasn't immediately, but overyears.
I filled out an entire valueladder because people would come
in and go.
Man, I love that podcast.
I wonder what he's got.
Oh, he's got a book.
Let me test that guy out.
Damn book is pretty good.
Oh, he's got a course.
Man, I like that course.
Ah, the buzz of the course iswearing off.
(34:42):
How do I get some help?
Oh, they got a coaching programthat coaches on these
fundamentals and keeps meaccountable.
I'll take that thoseaccountable had had success,
wanted to go to the next level,and a very small percentage went
up to that.
Does that make sense?
And I want to show you how Iwas able to do.
A million copies is because now, this is stuff that some of you
(35:06):
are like I'll never do this andthat's okay.
I get that, but I just want toshow you what's possible.
There could be your own versionof this, right, there could be.
Someday you could be teachingpeople how to write the
best-selling book that you wrote, and you'll use this model,
right, no matter what your bookis.
But I have to tell you what'scool is, and I'm going to try to
do some math.
(35:27):
I haven't done this in a longtime, so excuse me if this
doesn't go right.
But if the ads were costing $15and it was costing me $25 to get
a book out, I'm losing $10 abook.
Make sense, brent.
I see you staring.
I was losing $10 a book.
You can't sustain that way.
But let's just use 100 hundredpeople, for example.
(35:48):
Right, if a hundred peoplebought the book at, let's say,
20 bucks?
Right, that's $200, right, isthat?
No, is that $2,000?
(36:09):
Is that 200 or 2,000?
Put it in the chat two thousand, right?
Four hundred people?
Yeah, two thousand bucks.
A hundred people at twenty bucksis two thousand bucks, and I'm
upside down.
But what if ten percent?
Let use it courses more.
It's usually ten percent forthis, but let's just say, ten
percent of these people boughtthe five hundred dollar.
So ten% of a hundred is tenpeople at five hundred.
(36:30):
What's ten times five hundred?
And another is or, yeah, tentimes five is five thousand,
isn't it?
Does that make sense?
So I got the two thousand here.
I was upside down, but tenpercent more bought the course.
And if 10% by my coaching right, 10% is another 10.
(36:54):
Let's just say 5%.
5% by the coaching, is that?
And I haven't done this in along time, sorry, but if 5% by
that's five people, six timesfive is 3,000, right, is that?
(37:14):
Right?
I should have done this inadvance.
And if one person buys the 100Kout of the 100, there's 100K.
My only point is the math sucks30,000,.
Thank you, I figured it was.
The whole point is, I shouldhave done this in advance.
I'm not trying to teach this, Ididn't have anything tactical,
but I wanted you to see how thisbecomes a real business, how a
(37:37):
book can be become thefoundation for a real, thriving
business.
So when people say, how didmillionaire success habits doits
do?
If I'm honest, the book overallgenerated over $100 million.
True story.
But it wasn't just the book.
It was people who bought thebook and said that was great,
(37:58):
I'm going to get the course.
Ah, the course was great.
Some of them a smallerpercentage said I want to get
the coaching, and a real tinypercentage ended up in my
mastermind.
So I was hoping to come heretoday to just spark some things
that maybe you never thought of,to let you know that there's
(38:19):
going to be obstacles in yourway and most of those are going
to be the beliefs that we have.
You're going to have impostersyndrome.
You're going to questionyourself.
You're going to wonder if youhave enough.
You're going to hit a littlebit of technology and go.
I think I'm too old for this.
You're going to hit a spot andgo.
Well, why would someone buyfrom me.
All those things are coming.
I felt all of them and I'm justwanting to come here today as
(38:42):
just a guy who feels blessed forthe success I've been able to
have.
Who would have ever known in amillion years in that little
tiny town, taking that walk,when I was thinking I'm not Tony
Robbins, I'm broke that I couldhave experienced this and truly
my brands and my companies havedone over a billion dollars.
I say that how could that evenbe possible?
And some of these things arewhat made it possible A book.
(39:06):
That evolved right Again when Iwas saying like the difference
between Chandler's company andmine is like right here, right,
and I'd love for you to see that.
Start with a book, get yourbook done.
Don't worry about the big thingIf that.
Don't worry about building intoa business, but if you go
through the work to get the bookdone and you start getting
(39:26):
momentum, realize there's somuch more opportunity, whether
that's if you're teachingsomething, that is a skill, then
this might work.
If you're writing fiction, thenit might be a club or helping
other people write.
There's so many things this canevolve to, but it all starts
from the root and the root is dowhatever it takes to get this
(39:47):
out of your head and onto thepage.
Your experience, your knowledge,your dreams, your fantasies,
your passions are so valuable tosomebody right now.
You know, a dear friend of mine, trent Shelton, said, based on,
like our company and our eventsmy big event starts tomorrow,
so I get it and I think he'sgoing to be here.
(40:07):
My big event starts tomorrow,so I get it and I think he's
going to be here.
He said not only does someoneneed the message you're going to
share, but they actually canonly hear it from you, and that
puts a great like, almost likeit's a disservice if you don't
(40:29):
get it out of your head and ontothe page, because there's
somebody waiting for yourmessage.
They're waiting for your story,they're waiting for your
knowledge, they're waiting forthis thing that you dreamed up,
and the only person, the onlyperson that can get in that way
is an older version of you.
So be careful on the voice youlisten to, the voice that says
(40:51):
you're unstoppable, that you'remeant for more, that you know it
.
Model proven practices.
Stay engaged, do the work.
I almost deleted that damn bookand it shifted my life and I
really just wanted to show youthis to see what's possible when
you go all in start with thebook, get it done.
I wish you all the best.
Thank you all, see ya.
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