January 29, 2025 • 21 mins
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Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule
Here are some links that might come in handy:
- Apply for a free book consultation
- Register for our free on-demand training
Must-watch episodes:
- SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
- SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear
- SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup
- SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman
- SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hey, chandler Bolt here, and today I got a sad
announcement and that is thatthis is officially the last
podcast episode.
Okay, so I wanted to recordthis quick video and episode
today for a couple of things.
Number one announce this willbe the last podcast episode.
Number two why?
So?
Why am I shutting downsomething that's brought
(00:21):
hundreds of thousands, maybeeven millions of dollars, in
revenue into the business?
But then, thirdly, and maybemost importantly for you is, I'd
love to share seven lessonsthat I've learned from hosting
this podcast over the last fewyears.
Okay so, stick around, I'llcover.
I'll cover all of those thingstoday on this final episode.
I'll also talk about how youcan maybe possibly help the
(00:43):
podcast come back.
Okay so, stick around, I'lltell you the details on that.
But if you're ready to get yourbook done this year, if you're
committed to publishing yourbook or selling more books, or
if you want to use your book togrow a business, I'd love for
you to book a call with the team.
The podcast is going away, butwe aren't.
Selfpublishingcom is thriving,growing, and we'd love to help
(01:04):
you with your book.
We've published thousands ofbooks over the over the years.
We publish about two to fivebooks every single day, uh, and
yours might be next.
Or we can, uh, help you usethat book to grow your business.
So go to selfpublishingcom,forward, slash, apply, book a
call with the team.
We'd love to help you with thatbook.
All right, now I'm going toannounce why I'm shutting down
(01:26):
the podcast and what you can do,and all that good stuff later,
but I want to dive in with sevenlessons that I've learned from
hosting this podcast, hundredsof episodes over the last few
years.
Okay.
So number one now, some ofthese lessons are business
focused, some of these lessonsare book focused, maybe a little
bit of both.
But number one is the power ofthe podcast, okay, and that's
(01:48):
whether you're hosting orguesting.
I think a podcast is theultimate cheat code to meeting
people and doing deals.
Okay, I can't tell you how manymillions of dollars in deals
we've done at selfpublishingcombecause I first had someone come
on the podcast.
Ok, now I've had the privilegeto meet, I mean, all kinds of
crazy, incredible people, andjust big names have come on this
(02:12):
podcast.
We've had the best and biggestauthors on this show over the
years, and so maybe you rememberepisodes with Robert Kiyosaki,
with a Grant Cardone with a JohnMaxwell with a Gary Chapman Are
you kidding me Of the five lovelanguages?
One of my favorite books, jamesClear, dan Martin, I mean, so
many people have come on thisshow and ended up speaking at
(02:35):
author advantage.
Live, they ended up, uh, weended up doing a deal together.
Uh, and helping their peoplepublish books.
I mean just incredible.
And so the power of the podcast.
Now, for most people, I don'trecommend hosting your own
podcast.
It's a lot of work and it's atreadmill to run on.
Right, you got to put outcontent or episodes every single
week, but, um, instead Irecommend guesting for most
(02:58):
people, right?
So go on a bunch of shows.
You end up meeting a bunch ofpeople you know.
You end up bringing in a lot ofbusiness.
I'll talk about that later, butthat's the first lesson learned
is just, a podcast is a cheatcode to meet the best, brightest
, most successful people on theplanet.
So that's number one.
Number two is this concept of aone-year launch, not a one-week
(03:18):
launch, and this is somethingthat I saw in common of hundreds
of authors that I've had on theshow, and you've maybe heard me
talk about this in my bookpublished.
Right, there's a whole chapteron the one-year launch.
The most successful authorsthat I interviewed.
They committed to a one-yearlaunch, not a one-week launch.
Okay, this is the biggestmistake that I see a lot of
(03:40):
authors make is they pour all oftheir efforts into one single
week and then they drop it likeit's hot and then you never hear
about that book again.
All right, it's just buy mybook, buy my book, buy my book,
buy my book for a week, thennothing, right?
And so I I've just seen it.
I mean a good buddy of mine,dmr, tell we're going on a
(04:00):
snowboarding trip later thisweek.
Great example of this right,his book, buy back, back your
Time was published, I think,just over two years ago.
He is still promoting that bookall the time everywhere, right?
So the one year launch, not theone week launch.
Now, if you're thinking aboutor about to launch a book, take
this mindset or maybe youalready made this mistake and so
(04:23):
you're thinking it's too late,it's not Relaunch the book and
take a one-year launch topromote that book and watch your
business and your book salesexplode.
Okay, so that's lesson numbertwo.
Lesson number three this is avery simple one, so simple that
you might ignore it.
That's texting people, right.
So this is actually a uh, it'sa repetitive theme that I saw
(04:47):
come up again and again andagain, and it's the power of
texting.
And so so many people they saidI said, hey, what did you do
that really moved the needle.
When it come to reviews,especially right now, a lot of
people, a lot of authors,struggle to get reviews and if
you know, if you've been around,you've been listening to the
show or consuming our contentfor a while, you know that
(05:09):
reviews are one of the mostimportant things.
They're the lifeblood ofsuccess for any book.
And the most common responsethat I got to how you get
reviews is they just textedevery single person in their
contacts.
Or they said, hey, I texted 50people a day during my launch
week and I just went through mycontacts, right.
(05:30):
And now texting is incrediblypowerful because there's a 90
something percent open rate,high response rate, all that
stuff.
Some of you maybe it's emails,but really the thing I want to
encapsulate here is the power ofone-on-one outreach.
Okay, so if you're strugglingto get reviews for your book, or
(05:50):
if you're struggling to get youknow, sell more copies of your
book and you haven't texted atleast 200 people.
You're not trying, all right,don't complain about it not
working.
You are not trying.
It's as simple as that.
Text 20 people a day for thenext 20 days, or whatever 10
days, and watch how many morereviews you get.
(06:11):
Watch how many more sales thatyou get.
So that's number three is thepower of the one-on-one outreach
.
Okay, really, really important.
Now number four is theprevalence and effectiveness of
podcast tours.
Okay.
So number four is the podcasttours move books.
Okay, this is this is not onlythe future, but it's the present
(06:33):
.
So many people you knowtraditional media.
This was the kind of the oldschool book launch playbook.
As you go on TV, uh, you didlocal shows.
Try to get on the today show.
Maybe you get on Oprah.
Uh, if you're the 1% of the 1%of the 1%, and that's how you
move books, well, not any longer, right, podcasts truly move
books.
And so, if you want to movebooks, and whether this is Hal
(06:55):
Elrod talking about the MiracleMorning and how he did you know
two 300 podcast interviews overthe first year and then the book
just started selling andselling and selling, and it
didn't sell at first, and soI've seen with myself going on a
bunch of other shows, but thenalso with authors that have been
successful coming on my show,is that podcasts move the needle
.
They sell books and they growyour business.
(07:16):
So if you want to move theneedle in your business or with
your books, go on a podcaststore, do at least 50 podcast
interviews.
I did this when I launched theupdated and revised version of
this book.
It moved the needle in a verysignificant way.
All right.
So podcast tours move books.
That's number four.
Number five is you need a hook.
(07:39):
All right, and this is reallythe lesson is the power of the
hook.
All right.
So whether it's you know foryou know for podcast episodes,
for book titles, et cetera, I'venoticed that the the most
successful podcast interviewsthat we've published on this
show had just a reallycompelling hook Grab people,
(08:00):
they listen to the episode andand there's kind of some common
themes, which is reallyinteresting.
But the hook is what moves theneedle.
Now, same thing with our mostsuccessful authors that have
been on the show and the mostsuccessful authors that we
publish at selfpublishingcom isit's the best titles and the
best hooks that truly last.
I think about Tony and ElisaDiLorenzo.
(08:21):
Right the six pillars ofintimacyorenzo, right the Six
Pillars of Intimacy powerfulhook right Now.
Powerful hook plus all theseother things that I'm talking
about, equals that book is sold.
I don't even know how many tensof thousands of copies I think
it's like 60,000 copies orsomething.
The book they did with us wasmore successful than all of the
books they published beforeworking with us.
Right, that's the power of aproven process and the proven
(08:44):
marketing lessons and stuff thatI talked about, but also the
power of a good hook.
So you gotta have a good hook.
And one lesson that I wouldrecommend is, well, actually two
.
One test your hooks so getfeedback, maybe even pay for ads
or do a poll on the best hooks,the best titles, et cetera.
(09:05):
But also, if you're going onany podcast interview, give them
two or three potential hooks tochoose from.
And this is any podcastinterview or any PR on a whole.
I can't tell you how manyepisodes I did where I'm doing
my pre-work and my homework andmy research and all that stuff
and I'm trying to find the hook.
And sometimes I found it andsometimes it was a really good
(09:28):
episode, and sometimes I didn't,and it was an okay episode, but
it would have been so muchbetter if I knew the thing to
ask this person about.
Okay, this person's best in theworld at this thing, or this is
the angle here that's going toreally, really resonate with the
audience.
So now and actually I've donethis for a really long time
Anytime I'm requesting PR orpodcast interviews, I say, hey,
(09:51):
here's three potential hooksthat I think your audience is
going to love.
You can pick one of these or nopressure, you don't have to pick
any of these.
You know your audience betterthan I do, but here's three that
I think will help.
Now, guess what happens?
I get more yeses, more peoplebring me on their show and the
episodes better.
So the, the, the get.
I'm doing the work for the host, so they love me and they love
(10:11):
that.
And then, thirdly, mostimportantly for me at least, is
that it, it, the episode goesway better.
It moves the needle, it getsmore downloads, it sells more
books, it truly grows thebusiness, right.
So think about hooks in all ofthe marketing that you do, in
your books especially, but also,if you're going on a PR tour,
(10:35):
give them multiple hooks tochoose from.
All right, I'm getting fired uphere we're moving on Number six
.
This is another simple one, andyou're going to think this is
so simple that you might betempted not to pay attention or
follow it.
But what I found is number sixthe most successful authors
(10:56):
think bigger.
They think bigger.
So the most successful authorson the show you wouldn't believe
the level of thought, planningand action that goes into these
big book launches.
I remember talking to MarieForleo about this.
I mean it was incredible whatshe did.
I mean.
So what's interesting is mostpeople, they think small, so
(11:18):
then they act small, so thentheir results are small, right,
and maybe you have limitingbeliefs around what's possible
or you know what you can do, andthe most successful authors,
they just think bigger.
Because if you think big, wellthen you act big, and then you
and then your results are bigger, right.
So, no, no small plans, right,if you're, whether it's with
(11:40):
your book or with your business,think big and throw a lot of
eggs into this basket and itmight feel like man I'm using
all this time on this book.
I don't know if this is reallygoing to move the needle, but
when you do it right, itexplodes businesses.
I'm talking absolutely explodesbusinesses, but it takes a lot
of thought, planning,intentionality, and you're not
going to do that if you don'thave a big dream or a big plan
(12:03):
for this book, all right.
So that's number six.
Number seven, final lesson, isthat there's no right way to
launch a book or there's no way,no right way to grow a business
.
You need to play to yourstrengths, all right.
Now you might be thinkingChandler, what Hold up?
Surely there's a, you know, aproven path.
(12:24):
Yes, if you read my bookpublished, or you go back and
listen to a bunch of episodes ofthis show, you're going to
discover.
Or if you work with us, right,you're going to discover.
And if you work with us, we'regoing to help you implement the
proven things that move theneedle.
There's about 10 to 20 of them,right, there's 10 to 20 plays
that you can play when you'relaunching a book.
(12:47):
But the truth is there's no onesize fits all plan.
You need to pick two or threeof these that best play to your
strengths and then go all in onthose two to three things.
Okay, and a lot of times I'm,you know, when I'm talking to
these big authors, before orafter the podcast, they say
Chandler, all right, I'm, I'm,I've got this launch like poke
(13:07):
some holes in it.
What do you think that I needto do?
And it would always come downto hey, what are the two or
three things that are going todisproportionately move the
needle?
That play to your strengths?
Okay, if you want to, you knowagain, learn more about the menu
of options, read my book.
Or if you want us to help youimplement some of these best
things, work with us.
(13:27):
But don't try to do all 10 or20 things.
Pick two or three of them andgo all in All right.
So there's no right way tolaunch a book.
You need to play to yourstrengths, all right.
So that's it.
Those are the seven lessonsI've learned over the last few
years hosting this podcast.
I, uh, this was helpful.
(13:50):
Let me walk through a couple ofthings now, all right.
So first off, I'm going to talkabout why are we shutting down
the podcast.
I'm going to talk about a waythat you can possibly maybe
bring it back, uh, and then I'lltalk about some.
I've got a couple of freebiesfor you and some things that
might help you with your bookand with your business.
So why are we we, why don't weshut down the podcast?
So we're going all in onpodcast or we're sorry, we're
(14:13):
going all in on content thisyear in a major way.
Okay, so we're going all in onvideo content, we're going all
in on social content, and thefact of the matter is I need to
buy back some of that time and Ineed to play to my strengths.
Okay, now I think I'm a greatinterviewer, but I think this
format isn't the best way toteach that some of the things
(14:37):
that I want to teach and so Iwant to double down on what that
is.
Now, here's what you can do.
If you know, we've got someloyal, raving fans of this show.
You guys are incredible.
I love you, I appreciate you.
We got people who some peoplehave reached out to me and said
Chandler, I've listened to everysingle episode, which is
(14:57):
incredible and is mind blowing,and it's you are the reason why
this show has lasted as long asit has.
I mean, there's been many timeswhere I've thought, man, it's a
treadmill of content andfinding people to interview and
prepping, and it's a lot of workto produce this show and I've
thought about giving it upmultiple times, but you guys are
the reason that we stayed, andso if you want to see this
(15:19):
podcast come back, here's whatyou can do.
All right, go leave a review onthe podcast on Spotify, on
Apple podcasts or, if you'rewatching this on YouTube, leave
a comment with what you likeabout the show and why you want
it to continue.
Big thumbs up here what youlike about the show, why you
want it to continue and bonuspoints if you want to include.
(15:42):
Hey, here's what I'd like tosee moving forward, or here's
what I think would be a helpfulformat or types of content I'd
love to learn on.
You can comment that as well.
Now, I'm not going to make anyguarantees here.
This is this will be based onpopular demand, so if you guys
love it and there's anoverwhelming response to keep
the show or bring the show back,then we will bring it back,
(16:03):
maybe in a different format.
I'm not sure.
That would depend on yourfeedback.
But if not, we'll just sunsetit.
And don't worry if you haven'tlistened to all of the episodes
previously.
There's a treasure trove, andwhat I'd recommend is go back
over these next few months.
Go back and listen to some ofthe best episodes I'm talking
just crazy successful peoplethat we've had on this show and
(16:26):
they're really, really, reallygood episodes.
So just about anything youcould want to learn around
launching books, publishingbooks, using books to grow your
business.
It's there, no matter the genreor et cetera, right?
So if you want to see the showpotentially come back, leave a
review wherever you listen topodcasts, or leave a comment on
this video on the YouTubechannel, right?
So that's why we're shuttingdown.
(16:47):
That's what you can do If youwant to see it potentially stay
or come back.
But then, secondly, I'd love togive you two resources just to
help you.
Right?
I'm not trying to abandon youguys who are listening to the
show.
We've got content coming outall the time.
So we publish posts everysingle month on the
selfpublishingcom blog.
I hope that you check it out,recommend.
(17:07):
It Gets a ton of traffic.
It's really good content.
So check out the blog.
But there's two resources thatmight be even more helpful for
you.
Number one is a copy of my book.
I'd love to give you an audiobook of this book.
So all you have to do is go topublishedbookcom forward slash
(17:29):
audio.
Publishedbookcom forward slashaudio no strings attached.
You can get a free audio copyof this book.
If you're watching or listeningto this, chances are you love
audio content.
That's why you're listening, soyou might love the audio book.
It's a really helpful resource.
It's A to Z guide.
It's going to help you withyour book.
All right Now.
Number two, the second resource,is a one-on-one consultation
(17:49):
call with my team.
Now I've covered the cost ofthis phone call.
All you have to do is book acall and then show up for that
call.
So this will be about 45minutes where we'll talk about
your goals for your book, yourdreams, your challenges and put
together a plan.
All right, now, if you're a fit, we'll talk about what it looks
like to work together.
But this is, in my opinion, isthe most helpful.
45 minutes you can spend onyour book is getting one-on-one
(18:11):
feedback and accountability frommy team and from the experts on
my team who have helpedhundreds and, in most cases,
thousands of people just likeyou take the next step with
their book.
Okay, so, if that's you, ifyou're thinking, hey, I'd love
to go bigger with my book, I'dlove to launch a book, I'd love
to use a book to grow mybusiness.
Maybe that you already evenhave book a call with the team.
(18:31):
Uh, it's going to be really,really helpful.
Go, go to self publishingcomforward slash apply.
So, self publishingcom forward,slash apply.
That's it, the final episode.
I hope that you enjoyed this.
I love you guys.
I appreciate you.
Thank you for listening to thisshow.
Uh, I really really appreciateit.
I love you guys.
I appreciate you.
Thank you for listening to thisshow.
(18:51):
I really really appreciate it.
It means more than you know.
If you want to see us bring itback, obviously leave a comment
and leave a review and let usknow what you like about it, why
you wanted to come back allthat stuff.
Otherwise, I'll see you on theflip side.
Hopefully we'll be able to worktogether on your book.
Go Flipside.
(19:15):
Hopefully we'll be able to worktogether on your book.
Go back into the archives.
There's so much great content,so just search on a topic that
you're trying to learn moreabout inside of this podcast.
I can almost guarantee that wehave an episode on it, so search
it, find it, listen.
I hope that it's helpful and Iwill see you on the flip side.
Hey, chandler Bolt here, and today I got a sad
announcement and that is thatthis is officially the last
podcast episode.
Okay, so I wanted to recordthis quick video and episode
today for a couple of things.
Number one announce this willbe the last podcast episode.
Number two why?
So?
Why am I shutting downsomething that's brought
(00:21):
hundreds of thousands, maybeeven millions of dollars, in
revenue into the business?
But then, thirdly, and maybemost importantly for you is, I'd
love to share seven lessonsthat I've learned from hosting
this podcast over the last fewyears.
Okay so, stick around, I'llcover.
I'll cover all of those thingstoday on this final episode.
I'll also talk about how youcan maybe possibly help the
(00:43):
podcast come back.
Okay so, stick around, I'lltell you the details on that.
But if you're ready to get yourbook done this year, if you're
committed to publishing yourbook or selling more books, or
if you want to use your book togrow a business, I'd love for
you to book a call with the team.
The podcast is going away, butwe aren't.
Selfpublishingcom is thriving,growing, and we'd love to help
(01:04):
you with your book.
We've published thousands ofbooks over the over the years.
We publish about two to fivebooks every single day, uh, and
yours might be next.
Or we can, uh, help you usethat book to grow your business.
So go to selfpublishingcom,forward, slash, apply, book a
call with the team.
We'd love to help you with thatbook.
All right, now I'm going toannounce why I'm shutting down
(01:26):
the podcast and what you can do,and all that good stuff later,
but I want to dive in with sevenlessons that I've learned from
hosting this podcast, hundredsof episodes over the last few
years.
Okay.
So number one now, some ofthese lessons are business
focused, some of these lessonsare book focused, maybe a little
bit of both.
But number one is the power ofthe podcast, okay, and that's
(01:48):
whether you're hosting orguesting.
I think a podcast is theultimate cheat code to meeting
people and doing deals.
Okay, I can't tell you how manymillions of dollars in deals
we've done at selfpublishingcombecause I first had someone come
on the podcast.
Ok, now I've had the privilegeto meet, I mean, all kinds of
crazy, incredible people, andjust big names have come on this
(02:12):
podcast.
We've had the best and biggestauthors on this show over the
years, and so maybe you rememberepisodes with Robert Kiyosaki,
with a Grant Cardone with a JohnMaxwell with a Gary Chapman Are
you kidding me Of the five lovelanguages?
One of my favorite books, jamesClear, dan Martin, I mean, so
many people have come on thisshow and ended up speaking at
(02:35):
author advantage.
Live, they ended up, uh, weended up doing a deal together.
Uh, and helping their peoplepublish books.
I mean just incredible.
And so the power of the podcast.
Now, for most people, I don'trecommend hosting your own
podcast.
It's a lot of work and it's atreadmill to run on.
Right, you got to put outcontent or episodes every single
week, but, um, instead Irecommend guesting for most
(02:58):
people, right?
So go on a bunch of shows.
You end up meeting a bunch ofpeople you know.
You end up bringing in a lot ofbusiness.
I'll talk about that later, butthat's the first lesson learned
is just, a podcast is a cheatcode to meet the best, brightest
, most successful people on theplanet.
So that's number one.
Number two is this concept of aone-year launch, not a one-week
(03:18):
launch, and this is somethingthat I saw in common of hundreds
of authors that I've had on theshow, and you've maybe heard me
talk about this in my bookpublished.
Right, there's a whole chapteron the one-year launch.
The most successful authorsthat I interviewed.
They committed to a one-yearlaunch, not a one-week launch.
Okay, this is the biggestmistake that I see a lot of
(03:40):
authors make is they pour all oftheir efforts into one single
week and then they drop it likeit's hot and then you never hear
about that book again.
All right, it's just buy mybook, buy my book, buy my book,
buy my book for a week, thennothing, right?
And so I I've just seen it.
I mean a good buddy of mine,dmr, tell we're going on a
(04:00):
snowboarding trip later thisweek.
Great example of this right,his book, buy back, back your
Time was published, I think,just over two years ago.
He is still promoting that bookall the time everywhere, right?
So the one year launch, not theone week launch.
Now, if you're thinking aboutor about to launch a book, take
this mindset or maybe youalready made this mistake and so
(04:23):
you're thinking it's too late,it's not Relaunch the book and
take a one-year launch topromote that book and watch your
business and your book salesexplode.
Okay, so that's lesson numbertwo.
Lesson number three this is avery simple one, so simple that
you might ignore it.
That's texting people, right.
So this is actually a uh, it'sa repetitive theme that I saw
(04:47):
come up again and again andagain, and it's the power of
texting.
And so so many people they saidI said, hey, what did you do
that really moved the needle.
When it come to reviews,especially right now, a lot of
people, a lot of authors,struggle to get reviews and if
you know, if you've been around,you've been listening to the
show or consuming our contentfor a while, you know that
(05:09):
reviews are one of the mostimportant things.
They're the lifeblood ofsuccess for any book.
And the most common responsethat I got to how you get
reviews is they just textedevery single person in their
contacts.
Or they said, hey, I texted 50people a day during my launch
week and I just went through mycontacts, right.
(05:30):
And now texting is incrediblypowerful because there's a 90
something percent open rate,high response rate, all that
stuff.
Some of you maybe it's emails,but really the thing I want to
encapsulate here is the power ofone-on-one outreach.
Okay, so if you're strugglingto get reviews for your book, or
(05:50):
if you're struggling to get youknow, sell more copies of your
book and you haven't texted atleast 200 people.
You're not trying, all right,don't complain about it not
working.
You are not trying.
It's as simple as that.
Text 20 people a day for thenext 20 days, or whatever 10
days, and watch how many morereviews you get.
(06:11):
Watch how many more sales thatyou get.
So that's number three is thepower of the one-on-one outreach
.
Okay, really, really important.
Now number four is theprevalence and effectiveness of
podcast tours.
Okay.
So number four is the podcasttours move books.
Okay, this is this is not onlythe future, but it's the present
(06:33):
.
So many people you knowtraditional media.
This was the kind of the oldschool book launch playbook.
As you go on TV, uh, you didlocal shows.
Try to get on the today show.
Maybe you get on Oprah.
Uh, if you're the 1% of the 1%of the 1%, and that's how you
move books, well, not any longer, right, podcasts truly move
books.
And so, if you want to movebooks, and whether this is Hal
(06:55):
Elrod talking about the MiracleMorning and how he did you know
two 300 podcast interviews overthe first year and then the book
just started selling andselling and selling, and it
didn't sell at first, and soI've seen with myself going on a
bunch of other shows, but thenalso with authors that have been
successful coming on my show,is that podcasts move the needle
.
They sell books and they growyour business.
(07:16):
So if you want to move theneedle in your business or with
your books, go on a podcaststore, do at least 50 podcast
interviews.
I did this when I launched theupdated and revised version of
this book.
It moved the needle in a verysignificant way.
All right.
So podcast tours move books.
That's number four.
Number five is you need a hook.
(07:39):
All right, and this is reallythe lesson is the power of the
hook.
All right.
So whether it's you know foryou know for podcast episodes,
for book titles, et cetera, I'venoticed that the the most
successful podcast interviewsthat we've published on this
show had just a reallycompelling hook Grab people,
(08:00):
they listen to the episode andand there's kind of some common
themes, which is reallyinteresting.
But the hook is what moves theneedle.
Now, same thing with our mostsuccessful authors that have
been on the show and the mostsuccessful authors that we
publish at selfpublishingcom isit's the best titles and the
best hooks that truly last.
I think about Tony and ElisaDiLorenzo.
(08:21):
Right the six pillars ofintimacyorenzo, right the Six
Pillars of Intimacy powerfulhook right Now.
Powerful hook plus all theseother things that I'm talking
about, equals that book is sold.
I don't even know how many tensof thousands of copies I think
it's like 60,000 copies orsomething.
The book they did with us wasmore successful than all of the
books they published beforeworking with us.
Right, that's the power of aproven process and the proven
(08:44):
marketing lessons and stuff thatI talked about, but also the
power of a good hook.
So you gotta have a good hook.
And one lesson that I wouldrecommend is, well, actually two
.
One test your hooks so getfeedback, maybe even pay for ads
or do a poll on the best hooks,the best titles, et cetera.
(09:05):
But also, if you're going onany podcast interview, give them
two or three potential hooks tochoose from.
And this is any podcastinterview or any PR on a whole.
I can't tell you how manyepisodes I did where I'm doing
my pre-work and my homework andmy research and all that stuff
and I'm trying to find the hook.
And sometimes I found it andsometimes it was a really good
(09:28):
episode, and sometimes I didn't,and it was an okay episode, but
it would have been so muchbetter if I knew the thing to
ask this person about.
Okay, this person's best in theworld at this thing, or this is
the angle here that's going toreally, really resonate with the
audience.
So now and actually I've donethis for a really long time
Anytime I'm requesting PR orpodcast interviews, I say, hey,
(09:51):
here's three potential hooksthat I think your audience is
going to love.
You can pick one of these or nopressure, you don't have to pick
any of these.
You know your audience betterthan I do, but here's three that
I think will help.
Now, guess what happens?
I get more yeses, more peoplebring me on their show and the
episodes better.
So the, the, the get.
I'm doing the work for the host, so they love me and they love
(10:11):
that.
And then, thirdly, mostimportantly for me at least, is
that it, it, the episode goesway better.
It moves the needle, it getsmore downloads, it sells more
books, it truly grows thebusiness, right.
So think about hooks in all ofthe marketing that you do, in
your books especially, but also,if you're going on a PR tour,
(10:35):
give them multiple hooks tochoose from.
All right, I'm getting fired uphere we're moving on Number six
.
This is another simple one, andyou're going to think this is
so simple that you might betempted not to pay attention or
follow it.
But what I found is number sixthe most successful authors
(10:56):
think bigger.
They think bigger.
So the most successful authorson the show you wouldn't believe
the level of thought, planningand action that goes into these
big book launches.
I remember talking to MarieForleo about this.
I mean it was incredible whatshe did.
I mean.
So what's interesting is mostpeople, they think small, so
(11:18):
then they act small, so thentheir results are small, right,
and maybe you have limitingbeliefs around what's possible
or you know what you can do, andthe most successful authors,
they just think bigger.
Because if you think big, wellthen you act big, and then you
and then your results are bigger, right.
So, no, no small plans, right,if you're, whether it's with
(11:40):
your book or with your business,think big and throw a lot of
eggs into this basket and itmight feel like man I'm using
all this time on this book.
I don't know if this is reallygoing to move the needle, but
when you do it right, itexplodes businesses.
I'm talking absolutely explodesbusinesses, but it takes a lot
of thought, planning,intentionality, and you're not
going to do that if you don'thave a big dream or a big plan
(12:03):
for this book, all right.
So that's number six.
Number seven, final lesson, isthat there's no right way to
launch a book or there's no way,no right way to grow a business
.
You need to play to yourstrengths, all right.
Now you might be thinkingChandler, what Hold up?
Surely there's a, you know, aproven path.
(12:24):
Yes, if you read my bookpublished, or you go back and
listen to a bunch of episodes ofthis show, you're going to
discover.
Or if you work with us, right,you're going to discover.
And if you work with us, we'regoing to help you implement the
proven things that move theneedle.
There's about 10 to 20 of them,right, there's 10 to 20 plays
that you can play when you'relaunching a book.
(12:47):
But the truth is there's no onesize fits all plan.
You need to pick two or threeof these that best play to your
strengths and then go all in onthose two to three things.
Okay, and a lot of times I'm,you know, when I'm talking to
these big authors, before orafter the podcast, they say
Chandler, all right, I'm, I'm,I've got this launch like poke
(13:07):
some holes in it.
What do you think that I needto do?
And it would always come downto hey, what are the two or
three things that are going todisproportionately move the
needle?
That play to your strengths?
Okay, if you want to, you knowagain, learn more about the menu
of options, read my book.
Or if you want us to help youimplement some of these best
things, work with us.
(13:27):
But don't try to do all 10 or20 things.
Pick two or three of them andgo all in All right.
So there's no right way tolaunch a book.
You need to play to yourstrengths, all right.
So that's it.
Those are the seven lessonsI've learned over the last few
years hosting this podcast.
I, uh, this was helpful.
(13:50):
Let me walk through a couple ofthings now, all right.
So first off, I'm going to talkabout why are we shutting down
the podcast.
I'm going to talk about a waythat you can possibly maybe
bring it back, uh, and then I'lltalk about some.
I've got a couple of freebiesfor you and some things that
might help you with your bookand with your business.
So why are we we, why don't weshut down the podcast?
So we're going all in onpodcast or we're sorry, we're
(14:13):
going all in on content thisyear in a major way.
Okay, so we're going all in onvideo content, we're going all
in on social content, and thefact of the matter is I need to
buy back some of that time and Ineed to play to my strengths.
Okay, now I think I'm a greatinterviewer, but I think this
format isn't the best way toteach that some of the things
(14:37):
that I want to teach and so Iwant to double down on what that
is.
Now, here's what you can do.
If you know, we've got someloyal, raving fans of this show.
You guys are incredible.
I love you, I appreciate you.
We got people who some peoplehave reached out to me and said
Chandler, I've listened to everysingle episode, which is
(14:57):
incredible and is mind blowing,and it's you are the reason why
this show has lasted as long asit has.
I mean, there's been many timeswhere I've thought, man, it's a
treadmill of content andfinding people to interview and
prepping, and it's a lot of workto produce this show and I've
thought about giving it upmultiple times, but you guys are
the reason that we stayed, andso if you want to see this
(15:19):
podcast come back, here's whatyou can do.
All right, go leave a review onthe podcast on Spotify, on
Apple podcasts or, if you'rewatching this on YouTube, leave
a comment with what you likeabout the show and why you want
it to continue.
Big thumbs up here what youlike about the show, why you
want it to continue and bonuspoints if you want to include.
(15:42):
Hey, here's what I'd like tosee moving forward, or here's
what I think would be a helpfulformat or types of content I'd
love to learn on.
You can comment that as well.
Now, I'm not going to make anyguarantees here.
This is this will be based onpopular demand, so if you guys
love it and there's anoverwhelming response to keep
the show or bring the show back,then we will bring it back,
(16:03):
maybe in a different format.
I'm not sure.
That would depend on yourfeedback.
But if not, we'll just sunsetit.
And don't worry if you haven'tlistened to all of the episodes
previously.
There's a treasure trove, andwhat I'd recommend is go back
over these next few months.
Go back and listen to some ofthe best episodes I'm talking
just crazy successful peoplethat we've had on this show and
(16:26):
they're really, really, reallygood episodes.
So just about anything youcould want to learn around
launching books, publishingbooks, using books to grow your
business.
It's there, no matter the genreor et cetera, right?
So if you want to see the showpotentially come back, leave a
review wherever you listen topodcasts, or leave a comment on
this video on the YouTubechannel, right?
So that's why we're shuttingdown.
(16:47):
That's what you can do If youwant to see it potentially stay
or come back.
But then, secondly, I'd love togive you two resources just to
help you.
Right?
I'm not trying to abandon youguys who are listening to the
show.
We've got content coming outall the time.
So we publish posts everysingle month on the
selfpublishingcom blog.
I hope that you check it out,recommend.
(17:07):
It Gets a ton of traffic.
It's really good content.
So check out the blog.
But there's two resources thatmight be even more helpful for
you.
Number one is a copy of my book.
I'd love to give you an audiobook of this book.
So all you have to do is go topublishedbookcom forward slash
(17:29):
audio.
Publishedbookcom forward slashaudio no strings attached.
You can get a free audio copyof this book.
If you're watching or listeningto this, chances are you love
audio content.
That's why you're listening, soyou might love the audio book.
It's a really helpful resource.
It's A to Z guide.
It's going to help you withyour book.
All right Now.
Number two, the second resource,is a one-on-one consultation
(17:49):
call with my team.
Now I've covered the cost ofthis phone call.
All you have to do is book acall and then show up for that
call.
So this will be about 45minutes where we'll talk about
your goals for your book, yourdreams, your challenges and put
together a plan.
All right, now, if you're a fit, we'll talk about what it looks
like to work together.
But this is, in my opinion, isthe most helpful.
45 minutes you can spend onyour book is getting one-on-one
(18:11):
feedback and accountability frommy team and from the experts on
my team who have helpedhundreds and, in most cases,
thousands of people just likeyou take the next step with
their book.
Okay, so, if that's you, ifyou're thinking, hey, I'd love
to go bigger with my book, I'dlove to launch a book, I'd love
to use a book to grow mybusiness.
Maybe that you already evenhave book a call with the team.
(18:31):
Uh, it's going to be really,really helpful.
Go, go to self publishingcomforward slash apply.
So, self publishingcom forward,slash apply.
That's it, the final episode.
I hope that you enjoyed this.
I love you guys.
I appreciate you.
Thank you for listening to thisshow.
Uh, I really really appreciateit.
I love you guys.
I appreciate you.
Thank you for listening to thisshow.
(18:51):
I really really appreciate it.
It means more than you know.
If you want to see us bring itback, obviously leave a comment
and leave a review and let usknow what you like about it, why
you wanted to come back allthat stuff.
Otherwise, I'll see you on theflip side.
Hopefully we'll be able to worktogether on your book.
Go Flipside.
(19:15):
Hopefully we'll be able to worktogether on your book.
Go back into the archives.
There's so much great content,so just search on a topic that
you're trying to learn moreabout inside of this podcast.
I can almost guarantee that wehave an episode on it, so search
it, find it, listen.
I hope that it's helpful and Iwill see you on the flip side.
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