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October 31, 2025 11 mins

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway takes a close look at Amazon's new book discovery algorithm and how it may be impacting indie authors' visibility and sales stability. He contrasts the uncertainty of platform-dependent publishing with the growing reliability of direct sales, particularly through Substack, where income trends show consistent returns for authors building engaged readerships. Dan explains what these shifts mean for indie authors trying to build sustainable careers in a changing marketplace.

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About the Host

Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

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