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October 5, 2025 57 mins

In this Self-Publishing Advice Conference highlight, discover how reviews, contests, and awards can boost your reputation and drive engagement in the session, “Proof is Profitable.” Hannah Jacobson of Book Award Pro and Edward Trayer of The Wishing Shelf Book Awards share case studies and practical strategies alongside a panel of award-winning indie authors. Together, they explore how to use customer reviews to build trust, enter and win contests to gain recognition, and leverage awards to enhance your brand’s prestige and attract a wider audience.

This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.

And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

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