Summary In this conversation, Tony Hughes discusses the evolving challenges of closing B2B deals, emphasizing that the opening phase is more critical than the closing phase. He highlights the importance of engaging with senior decision-makers and creating a compelling business case that resonates with their needs. The discussion also covers strategies for qualifying prospects based […]
The post Sales Expert: Your ROI calculator is worthless to executives! Stop creating your own objections. appeared first on Salesman.com.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.