Senior Care Growth Show

Senior Care Growth Show

The Senior Care Growth Show is a set of interviews with Senior Care marketing and sales professionals sharing their tips on how you can improve your growth strategy.

Episodes

How to Manage Your Online Reputation

October 7, 2020 • 24 min
On Episode 22 of the Senior Care Growth Show, we interview Annie Haarmann, the Head of Strategic Consulting, Healthcare and Life Sciences at Reputation.com. More than ever, people are going online to research senior living and senior care services. During this conversation, we talk about how to manage your online reputation on platforms like Google My Business, Facebook and others. We dig into ratings and reviews and why they are...

Mark as Played

Growth Tips for Small, Local Home Health and Hospice Companies

August 18, 2020 • 24 min
In Episode 21 of the Senior Care Growth Show podcast, Rick Whittington interviews David Fresquez, CEO of CareSource New Mexico. CareSource is a home health care company operated in New Mexico that helps local seniors age in place at home by providing caregivers and additional resources. During our conversation, we talked about how David grew his company from one to 20 caregivers. David talks about how CareSource has fared doing in...

Mark as Played

How to Turn Your Website Into a Lead Generation Machine

March 4, 2020 • 23 min
In this episode, Rick Whittington shares a solocast and discusses a major finding from the 2019 State of Senior Care Sales and Marketing report. Forty-nine percent of senior care organizations report generating enough leads as their top marketing challenge. Rick shares several ways to make your senior living organization website a lead generation tool to increase occupancy.

Mark as Played

How Geofencing Can Help Generate Qualified Senior Living Leads

February 11, 2019 • 31 min
On this episode, Justin Croxton from Propellant Media discusses the use of geofencing technology in digital advertising for senior care and senior living organizations. Our conversation covers what geofencing is, how it's done to improve the relevance of your advertising, privacy concerns and cost. If you run digital display advertising, this episode is for you.

Mark as Played

How to Increase Senior Care CRM Adoption

January 10, 2019 • 24 min
On this episode, Kristin Hambleton from Continuum CRM shares sage advice for how to properly implement a CRM in your senior living organization in order to improve adoption. In this episode, our conversation covers how the CRM is the technology hub of your sales process, how to involve all levels in the selection and implementation of a CRM, how to increase adoption/usage, training and much more.
Mark as Played

Developing and Executing a Senior Living Social Media Strategy

December 13, 2018
In today's more digital world, social media communication is a hot topic for senior living organizations. Whether you're using it to keep in touch with residents/families or to generate leads for your organization, or plan to, this podcast episode is for you. Our guest, Tessa Atkinson-Adams from LeadingAge, shares how to get started and plan your social media communications, the value of a style guide, some best practices, ...
Mark as Played

How Baby Boomers Will Change the Way You Sell Senior Living

November 29, 2018 • 36 min
In the next several years, more and more baby boomers will be seeking senior living services, and so the time is now to understand this generation's attitudes towards aging and how you should be messaging your communities. Our guests on this podcast episode talk about how the way you sell and market your services is going to need to adapt. We're going to hear today about baby boomers' media preferences, aging in place, ...
Mark as Played

How Senior Care Organizations Can Attract and Close Baby Boomers

November 8, 2018
Senior living organizations are about to experience the challenge of marketing and selling to a new demographic -- the Baby Boomer. In preparation for future sales and marketing efforts, senior living organizations need to be planning for how to connect with Boomers, who have different attitudes toward aging and senior living than the generation before. On this episode of the Senior Care Growth Show, Ryan Knisely, Corporate Sales ...
Mark as Played

Why Being Overly Helpful is the New Way to Market Senior Care

October 25, 2018 • 31 min
Making a senior care choice can be a difficult decision for caregivers. What if you were able to reach families that are struggling with that decision during their research process and empower them to move forward when they are ready? On this episode of the Senior Care Growth Show, Nate O'Keefe, Founder and CEO of Roobrik, shares how his company's online platform helps caregivers self-inform and share more information with...
Mark as Played

Using Inbound Marketing and Sales to Fuel Growth in Senior Living

October 4, 2018 • 25 min
Inbound marketing is a phrase that many senior care marketers are familiar with. Yet, we find that the majority of senior care organizations have not yet fully embraced the inbound methodology. That's a big miss and we've got a big personality on the show to tell you why. On this episode of the Senior Care Growth Show, Dan Tyre, Sales Director for HubSpot, a leading inbound marketing platform, shares his advice on how inbo...
Mark as Played

Popular Podcasts

    Serial

    Serial

    Serial is a podcast from Serial Productions, a New York Times company, hosted by Sarah Koenig. Serial unfolds one story - a true story - over the course of a whole season. The show follows the plot and characters wherever they lead, through many surprising twists and turns. Sarah won't know what happens at the end of the story until she gets there, not long before you get there with her. Each week she'll bring you the latest chapter, so it's important to listen in, starting with Episode 1. New episodes are released on Thursday mornings.

    Crime Junkie

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Morbid

    Morbid

    It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

    The Official Game of Thrones Podcast: House of the Dragon

    The Official Game of Thrones Podcast: House of the Dragon

    Welcome to the Official Game of Thrones Podcast: House of the Dragon produced by HBO Max and iHeartRadio. This show is the go-to audio destination to unpack and discuss everything Game of Thrones for casual and die-hard fans alike, starting with the new HBO Original series, House of the Dragon. Join our hosts Jason Concepcion (X-Ray Vision) and Greta Johnsen (WBEZ's Nerdette podcast) every week as they share insights, fan questions, exclusive interviews with the cast and crew, and a whole lot of thoughts and opinions. It’s the only podcast with the inside scoop on all things Game of Thrones. It is also produced in association with Crooked Media.

    Dateline NBC

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    Explore

    iHeart

    Live Radio

    Podcasts

    Artist Radio

    Genres

    Exclusives

    News

    Features

    Events

    Contests

    Photos

    Information

    About

    Advertise

    Blog

    Brand Guidelines

    Contest Guidelines

    Subscription Offers

    Jobs

    Get the App

    Automotive

    Home

    Mobile

    Wearables

    © 2022 iHeartMedia, Inc.