Sense on the Dollar

Sense on the Dollar, written and hosted by Josh Kindler, provides a teenager's take on the biggest business stories of the day. With a fifteen-year-old host, Sense on the Dollar listeners gain insights on business strategies and ideas taken from the mind of someone a generation apart. This different perspective is invaluable, demonstrating to listeners the effect of social media, the internet, and campaigns aimed towards teens—all from someone who's experiencing it first hand.

Episodes

S2E2: TikTok's Brilliant Foray into Teenage Culture

January 22, 2020 • 12 mins

Sense on the Dollar Season 2 Episode 2. Written, hosted and produced by Josh Kindler. Sponsored by Kindler Media Consulting (www.kindlermediaconsulting.com)

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S2E1: Netflix and Hulu's Fight for the Video Streaming Market

November 4, 2019 • 11 mins

Season 2, Episode 1. Hosted by Josh Kindler.

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S1E6: Music Streaming's Clash for Teen Market Share

June 26, 2019 • 9 mins

In this episode, Host Josh Kindler dives into a new sub-series of Sense on the Dollar, examining the teen-oriented marketing strategies of two rival companies. Here, he discusses Spotify and Apple Music, and the tactics each use to bring teens to their service. Finally, he draws a conclusion based on their marketing campaigns on which is doing a better job appealing to teenage and millennial customers.

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S1E5: The Dangerous Teen Juul Epidemic

March 30, 2019 • 12 mins

In the fifth episode of Sense on the Dollar, Josh Kindler examines the incredibly dangerous e-cigarette obsession spreading throughout middle and high schools around the country. Listeners will hear his analysis of the controversial marketing campaigns Juul has created, how a sleek design has incentivized teens to buy, and the effects of the FDA investigation into Juul Labs.

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S1E4: Inside the Hidden World of eSports (w/ Jaime Kim)

February 15, 2019 • 13 mins

Listen in to the fourth episode of Sense on the Dollar as Jaime Kim, Sense on the Dollar's first ever guest host, appears alongside host Josh Kindler. With years of gaming and eSports experience, Jaime Kim provides invaluable insight on the exploding industry. Topics covered include the specifics of eSports, popular eSports games, how video games market and appeal to teens, what is Twitch, and how eSports affect the daily lives of ...

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S1E3: The Grand Plan of the iPhone (Part 2)

January 17, 2019 • 11 mins

In this episode of Sense on the Dollar Podcast, host Josh Kindler dives into the most influential product of the 21st century: the iPhone. More specifically, he looks into Apple's grand, overarching sales and marketing plan that has been carried out over the life of the iPhone in order to effectively attain a cult-like teenage customer base that spends an inordinate amount of money per-customer.

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S1E3: The Grand Plan of the iPhone (Part 1)

January 17, 2019 • 12 mins

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S1E2: Starbucks, Holiday Sales, and the Unicorn Frappuccino

December 4, 2018 • 12 mins

The second episode of Sense on the Dollar explores the way that Starbucks has transformed their locations into teen-centric hubs. Far from its original state as a traditional Italian coffee shop in Seattle, Starbucks is now a favorite for teens all over the world–Josh Kindler examines why.

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S1E1: Haidilao: Future Global Restaurant Superpower?

October 31, 2018 • 8 mins

In the inaugural episode of Sense on the Dollar, host Josh Kindler discusses growing Chinese restaurant chain Haidilao and its recent IPO. Listen to gain insight on the incredibly unique business model of Haidilao Hotpot, as well as a forecast for its level of success in the American market.

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