Service Design Show

Do you ever wonder about the "so what?" of your journey maps...

To this day, I often see that journey mapping is treated as a "documentation" exercise.

Basically as a way to visualize our customers experiences. And while having that visual overview is useful, it's just the beginning.

As you probably know, the real challenge is turning that understanding into action that actually impacts your customers (and your business). Not a small...

The things service design professionals have to deal with...

Okay, so your boss tells you drive to a place with “a great view,” hands a full tank of gas, and wished good luck. Oh and by the way, we need to be there in 30-days, no compass, no map.

Now take a guess, how likely is it that after a month you'll have arrived at exactly the location they had in mind. I'd say anything higher than 0 is an optimistic perspective.

This s...

Are you tired of proving the value of service design… over and over again?

Well, I'm happy to share that you're not alone. It's one of the most common frustrations I hear from professionals in our field.

You work hard, you get a win, you move the needle... and then the next project starts, and it feels like you're right back at square one, making the case all over again. Sound familiar.

Many of us feel stuck in this e...

I'm sure you've seen the news...

At the outset, the recent announcement of the "America by Design" initiative and the new "National Design Studio" is quite exciting. It’s a huge spotlight on our field.

But it also feels a bit strange, doesn't it?

Because it wasn’t so long ago that the US government had 18F, an entire organization dedicated to improving the user experience of its services. And then, in ...

All you want to do is run away…

Okay, so you’re standing in a boardroom overlooking a beautiful vineyard, leading a workshop for a major client, and the only thing that's going through your mind is: How do I get out of there?

This was a real moment for this episode's guest, Ben Rennie.

And it's a feeling that I think many of us can relate to, even if the setting is different (vineyards sound good though).

We’ve all heard s...

What makes time go fast for you, and what makes it go slow...

It's a powerful question that might just help you find more meaning and heck, yes even more joy in your work.

We see a brighter future, but the system moves slowly. This mismatch can lead to frustration and burnout. What if the secret to creating change wasn't about the system, but about you?

In this conversation with Martha Edwards, a public sector veteran, we talk...

What if we’ve been led down the wrong path…

When it comes to service design, we’re often told the main goal is to break down silos. And that makes sense, right?

Our organizations are structured vertically, but the experiences we design flow horizontally. This clash creates friction, so the natural instinct is to declare war on silos.

But what if that’s sending us in the wrong direction?

Silos exist for a reason; they bring focus and ef...

Everyone wants change, just not for themselves…

I remember a great experiment we used to do back in my agency days.

At the start of a workshop, we'd ask everyone to put on a prop.

It could be a hat, a pair of oversized glasses, or even a superhero cape. After some initial laughter, everyone usually played along.

But the interesting part wasn't putting the props on. It was what happened in the minutes that followed.

As we started the "o...

As a service design professional, what is your primary role...!?

Are you the host who sets the table for collaboration and creates a safe space for everyone?

Or are you maybe a trusted advisor, working quietly behind the scenes to help stakeholders make better decisions?

Well, what if the answer is... both?

This tension between hosting and advising is at the heart of the latest Inside Service Design episode, in which we explore the rea...

What's the last time you did something you didn't know how to do...

For me, it was last week when I took up the idea of building custom Cornhole boards (fun and addictive sport, look it up) with my kids.

My woodworking skills are limited, at best. And that's one of the reasons I decided to take on this project.

I can tell you, now in the midst of the process, that I've already made a dozen small mistakes.

However, goin...

What does it take to spend more of your time creating real impact...

That's the central question we're exploring in our Journey Management Playbook series.

In the last episode, we did something pretty amazing: we took a pile of raw data and, with a click of a button, watched AI generate a structured journey map in a matter of minutes.

I'll admit even though I was a bit skeptical to start with, this felt pretty magical.

But ...

Let's be honest, unfortunately not many business truly cares about sustainable services...

The energy debate around AI is finally highlighting digital services' environmental impact. But every service, digital or physical, consumes resources: energy, materials, and even our time. As service designers, we have a moral obligation to design with sustainability at the core.

This episode tackles the real challenges: clients not a...

Have you ever thought about...

What a therapist, a grandma, and an organ donor teach you about service design?

I know, this might sound like the start of a strange joke, but it gets to the heart of a big truth about our work.

We invest a lot of time perfecting our journey maps, blueprints, and personas.

But as we know, the challenges we work on won't be solved by a deliverable.

They're solved through invisible "tools"...

Ever feel like your most crucial work goes unnoticed? Just like the essential "cooling fluid" of a car, much of service design's impact—making teams efficient and processes smooth—operates in the background. But when it's missing, chaos erupts.

In this episode, our guest Kat Thackray dive into the invisible, yet vital, work that drives true change in service design. We'll explore why this intangible effort is o...

It's time to continue our journey...

In episode 1 of the Journey Management Playbook we pinpointed a key business challenge that we want to tackle.

The focus of episode 2 was all about gathering qualitative and quantitative data to understand the 'what' and the 'why'.

But now comes the big question: How do you transform all that valuable material into clear insights and identify the opportunities that will actuall...

Why does doing good service design often feel like an uphill battle...

Okay, I'm on a mission this year to find the best recipe for BBQ Chicken Wings (recommendations are welcome, by the way).

Over the weekend, I was experimenting with a new one (I'd give it an 8.5/10), and then it struck me.

I can have the most delicious recipe, but if my guests turn out to be vegetarian, we spontaneously decide to go out for dinner, or the k...

Are they lying to us...

You often hear people say that driving change as an in-house service design professional often feels less like a sprint and more like a marathon, right?

But let's be honest, that's not quite true.

In reality, it's more like running an ultra-marathon (and some more).

We all know that "tangible" progress in service design can sometimes feel slow and far removed.

Often, the real challenge isn't about which tools, me...

Have we, as the design field, contributed to the erosion of our social fabric over the last years...

I had a big week recently.

My daughter received the news about which high school she'll be attending next year. In the Netherlands, we have a lottery system for high schools; you list multiple options and hope fortune smiles upon you for your first choice.

The second option on my daughter’s list involved a 45-minute bike ride, wh...