Last month, my brother Tony and I got invited to attend the FitPro Growth Summit in Nashville, run by Tim Lyons.
Tim opened the weekend with a powerful talk about the 19 Pitfalls that Fitness Businesses Need to Avoid if they want to be successful.
Some of them that resonated most with us were:
- Focusing on more, instead of better
- Lack of balance between front-end revenue and offerings, and back-end revenue and offerings
- Low pricing, and margins too slim
- Falsely believing more leads will fix our problems
- Seeking silver bullets that will magically turn around our business
In today's episode, we discuss the pitfalls that resonated with us most from Tim's talk. We touch on many of the mistakes we've made in the past, and where we still have lots of room for improvement in our business currently.
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