223 - Ignoring Vanity Business Metrics and Going All-In on Group with Chris Thorndike of Factory Forged

What if you could streamline your gym business to only the most important parts?

What if you could intentionally downsize your gym in a way that allowed you to pay yourself more than you ever have, while restoring the work/life balance that excited you about owning a gym in the first place?

If you've owned your gym for any length of time, you understand that it's extremely common to reach member or revenue milestones with your business, only to realize that there's little to no profit at the end of the month.

For years, the common vanity metrics have been total revenue and total number of members.  Anything we could do to get more members or increase revenue was promoted as a great thing, even if it didn't equate to growing the bottom line.

But there are other less-known vanity metrics like average client value, number of revenue streams, or even personal training revenue that can become distractions to a business if not approached with the right intentions.

In today's episode, my good friend Chris Thorndike is back on the podcast to talk about how to streamline your gym around group fitness classes and nothing else.

He breaks down in detail how he downsized his gym, staff, and programs by over 50% post-pandemic, while freeing up his time and growing his bottom line.