E.79 How To Land A Deal On Shark Tank As A Seven Figure Business Founder

In this week’s episode, we are joined by Lindsay McCormick, founder and CEO of Bite (Because It’s The Earth), a sustainable personal care company. She shares with us how Bite came to be and how she landed a deal on Shark Tank. Lindsay was named one of Fast Company’s Most Creative People. With just an idea and $6,000 in savings, she managed to build a multimillion-dollar company with the goal to rid plastic from our daily routines. Lindsay began producing Bite’s first tablets on a hand-press tableting machine. Despite not having any formal chemistry training she set off to enroll in free online chemistry courses along with networking with hundreds of dentists and dental hygienists as a way to reduce her personal environmental footprint and to create a more eco-friendly oral hygienic routine. Lindsay appeared on ABC’s Shark Tank where she was offered two different six-figure deals from Mark Cuban and Kevin O’Leary, in the end, she decided to turn down both offers. After her appearance on Shark Tank, Bite went viral. Bite aims for all its products to be all-natural, zero-waste, tube-free, 100% vegan, gluten-free, and cruelty-free. Its mission is to become the world’s most sustainable personal care company with its plastic-free and cruelty-free products. Her first product, the toothpaste tablet, went viral in 2018 which led Bite to create a completely plastic-free oral care set. What started as an oral care brand evolved into non-toxic personal care products. Ranging from toothpaste, mouthwash, toothbrushes, whitening gel and deodorant. All while maintaining their packaging sustainable and plastic-free. More recently, their latest product is the first-ever 100% plastic-free deodorant with compostable refills. Amazing! In this episode, Lindsay explains how she keeps moving her business and what inspires her to continue creating plastic-free and cruelty-free products. She also shares her tips on how she was able to be a part of Shark Tank and how she landed a spot. In this episode you are going to learn: How to evolve your small business. The importance of balancing a day job with your business in the early stages. How to take a unique problem and look for endless solutions. The importance of being active on social media. Taking a passion and turning into something larger.