She Means Fitness Business
The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.
Episodes
June 21, 2025 • 36 mins
A huge welcome back to our 2024 summer intern, Hope Ogg.
We checked in with Hope one year after her graduation from ISU to hear about her journey:
New personal training for perimenopause business
Grassroots delivery method
Her no email list, no website business growth
A new opportunity on the West Coast
My Guest:
Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and crea...
Mark as Played
May 14, 2025 • 16 mins
How much do you charge? How much are you?
My first question is, How did you interpret that question?
Because you could think I’m going to dive into how to set your fees… and I am.
You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too.
You also could be asked this about something you’ve never even considered, like …
How much would you charge for a pres...
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May 10, 2025 • 22 mins
How much do you charge? How much are you?
My first question is, How did you interpret that question?
Because you could think I’m going to dive into how to set your fees… and I am.
You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too.
You also could be asked this about something you’ve never even considered, like …
How much would you charge for a pres...
Mark as Played
May 7, 2025 • 31 mins
How much do you charge? How much are you?
My first question is, How did you interpret that question?
Because you could think I’m going to dive into how to set your fees… and I am.
You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too.
You also could be asked this about something you’ve never even considered, like …
How much would you charge for a pres...
Mark as Played
December 11, 2024 • 33 mins
If running your health business seems so hard and you’re busy plugging holes, fixing leaks only to realize you’ve got another hole in the roof, this is for you.
The single most important question to ask… and it’s not … how much do you want to make, or do you want to coach high ticket offers vs big groups of people who pay you less…
The single most important question to ask is:
Who are you?
That’s the question that you wa...
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December 4, 2024 • 44 mins
Ready to unlock higher revenue as a fitness professional? Discover smart monetization strategies to earn more and charge your worth. Let’s dive into the secrets to higher revenue as a fitness professional and make a greater impact!
My Guest:
Kelly Smith is a global yoga and meditation teacher, E-RYT 500/ YACEP, author, founder of Yoga For You. She hosts chart-topping podcasts Mindful in Minutes and Meditation Mama. Kelly promo...
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November 30, 2024 • 24 mins
Whether you want to end this year strong or start or get a midyear kick in revenue, I’ve got 5 last-minute revenue streams for health coaches - and fitness trainers - that won’t take long to put together OR to deliver.
Are you a health coach looking for quick, effective revenue streams to boost your year-end earnings or kick off a strong start to the New Year? This episode is here to help! We’re diving into five profitable revenu...
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November 23, 2024 • 41 mins
Create a website you can be proud of! A website is a must! It’s also an expense. How do you know if your pages convert? What 3 messages do you need to convey immediately on your site? It's here!
What does your website really need? How do you make it easy to read? And how do you turn visitors into fans—better yet, clients? We’re talking about what you can DIY, and where it pays to invest.
Learn how to create a website to be proud...
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November 20, 2024 • 21 mins
What do you know about GLP-1 for health and fitness professionals? Maybe you name it as drugs, pharmaceuticals, medications, whatever the term or the name is that you are using and feel comfortable with, let's call it GLP-1s and that includes the entire family.
It includes doses that are pre-packaged and those that are micro doses, those that are cycled on it, off it, on it, off it. And what it is that you as a fitness or heal...
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November 2, 2024 • 37 mins
We all think about sales to make our business thrive, but can completely miss the value of bringing human connections that make those sales happen. In this episode we’re talking about the power of video testimonials - how to make the videos and how they can transform your business by attracting new clients from the power of relating vs a simple “close the deal” approach.
In this episode I pulled in the expert on video testimonial...
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October 23, 2024 • 41 mins
Build your brand through the art of storytelling in fitness marketing. It doesn’t end in success stories or inspirational quotes; it’s about creating a brand identity to connect with your market and potential clients.
In this episode, we explore the in-depth power of storytelling in fitness marketing and provide actionable strategies that you can use to craft compelling stories that resonate with your audience so you can grow your...
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October 16, 2024 • 19 mins
If you want to gain referrals from doctors working with your demographic whether for HRT or using a GLP-1 drug, learn how to show what you do. It’s not your certifications or your website. It’s the art of communicating what you do and how you do it by demonstrating or by testimonials that will win you referrals.
My Guest:
Emily Sadri is a Board Certified Women’s Health Nurse Practitioner, Certified Nurse Midwife, and the found...
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October 7, 2024 • 23 mins
You can use words for a competitive edge no matter what level of experience you have. In this world of seconds-long attention span and how do you come up with the words that attract the right audience? Those that would love to learn and follow your guidance?
My Guest:
Sam Horn is the CEO of the Intrigue Agency. Her 3 TEDx talks and 10 books have been featured in New York Times and presented to Oracle, Intel, Accenture, and NAS...
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August 10, 2024 • 23 mins
Content creation mistakes most health professionals make can keep you hidden from the people you can serve!
In this episode, Debra Atkinson and intern Hope Ogg discuss the critical aspects of content creation and the common mistakes that can hinder your success as a health & fitness professional. From understanding your audience to the importance of SEO, Debra provides actionable advice to help you refine your content strategy an...
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August 7, 2024 • 47 mins
This was seriously from fear to there. I'll share how I built this online fitness business from the ground up.
Before you dive in: there were tears.
Oh, I had big dreams, and I had no fear of rolling up my sleeves. But I was a midwestern girl from an upper middle income family in a conservative small town in the middle of the midwest.
I had no parents engrossed in entrepreneurship or sales. They and I thought I had "made it" ...
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July 31, 2024 • 65 mins
Listen to me coaching our Flipping 50 intern on how to create a killer social media strategy. If you’re a health coach, I want you to follow along. If you have a platform or channel and your engagement isn’t great, you may be tempted to blow this off. Don’t!
Just a thought, but it’s those of us that stay coachable and curious and know just because we’re doing it or delegating it doesn’t mean we don’t have the opportunity to creat...
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July 27, 2024 • 46 mins
To grow a thriving business you need magnetic brand visibility. Everyone needs to know you and identify with you. Or at least, your ideal customers do. In fact, anyone else should be somewhat repelled.
This episode is worth the listen. Before you listen, bring to mind any pictures you may have posted on social media, any images on your website. Think about the favorite pictures you have of yourself, and think of those you dislike...
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June 5, 2024 • 39 mins
Building your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client.
For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love.
But there are 3 ways you might get stuck building your brand presence: .
It feels illusive, building your brand presence, you might think is ...
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May 29, 2024 • 38 mins
Have you ever thought about hiring an intern or getting free labor? Through an intern from a community college or university? If you've never thought about it, but now you're wondering should I think about it or if you Yes, I've thought about it but wondered, are you in the right position? Are you ready to hire an intern? This is your episode tune in.
Ready to Grow Your Expertise as a Menopause Fitness Specialist? We’re open for e...
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May 22, 2024 • 31 mins
Hold your hat, here come 3 quick ways to boost engagement!
If it feels like you’re posting all the time but crickets all the time in response, this is for you.
These are quick and dirty ways to get more engagement, therefore grow your reach on social media and that potentially means grow your email list.
When you grow your email list, you have a better chance of launching more successful programs every time.
If you’re not al...
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