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July 6, 2022 41 mins
#S3E05 Shelf Impactors™ 'I want it NOW!' with Mark Grey and Lisa Hastings. 1. THE WORLD OF NOW!… - Digital shopping is getting faster and more targeted
 - Digital commerce continuously adapting
 - Shopping within social media - The impact - death of the Highstreet, buy now pay later 2. CONNECTED TV!
 - TV shows using shoppable content - linking viewers to retailers via onscreen prompts
 - Could services like Netflix look to offer on-screen buying. 4. MAKE IT EASY AND PEOPLE WILL BUY - In consumer terms keeping the number of clicks to buy to an absolute minimum is the key!
 - Amazon’s BUY NOW button the perfect example.
 - Amazon Fresh - crossing the consumer’s threshold between physical and digital markets --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey
Mark as Played

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