Shifting Focus (How To Film Weddings)

After wrapping up 7 incredible years and over 400 episodes of How to Film Weddings, it’s time to start something new. In this episode, I’m sharing why I made the shift, what this new show is all about, and how changing your focus can completely change your business I break down the meaning behind the name Shifting Focus, why most creatives are stuck (hint: it’s not a talent issue), and how getting clear on what actually matters is ...

After 7 years, 400+ episodes, and an incredible community, we’re saying goodbye to How To Film Weddings as you know it.

In this final episode together, we sit down to reflect on the journey—what we’ve learned, how the podcast has evolved, and the impact it’s had on both of our lives and businesses. We also share what’s next for each of us: where Nick is heading, and how John is launching a brand-new podcast and platform under Shift...

Here’s the truth: no one’s hiring you just for the thing you do. They’re hiring you for how you make them feel—from the first DM to the final delivery.

In today’s episode, I’m unpacking what it really means to sell an experience, not just a service. I’ll share a story from a recent wedding in Highlands, North Carolina that reminded me how powerful client experience truly is—and how it can make couples fall...

Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're selling the confidence that your couple’s day is going to feel how they’ve always imagined it.

In this episode, we’re talking about the deeper transformation your clients are actually buying—and how to reframe your messaging, pricing, and brand experience around that. Whether you’re a ...

Ever thought about offering both photo and video for weddings—but felt too intimidated to try it? In this episode, I’m breaking down exactly what happened when I took the leap and shot my first full wedding weekend as both the lead photographer and videographer. From what I charged and included, to gear choices, prep, team leadership, editing workflows, and the lessons I learned—this is a raw, honest look behind the sc...

Building a portfolio that attracts your dream clients doesn’t require perfection—it requires intention. In this episode, I’m sharing how I built a high-end photography portfolio before I had the bookings to match. From identifying my ideal buyer to curating my early content with precision, I’ll walk you through how I reverse-engineered demand without faking it or waiting for permission. Whether you’re a planner, videog...

Last year, I made a major move: I added photography to my wedding business after years of specializing in video. In this episode, I’m sharing why I made that transition, what it’s done for my creativity, and how it’s reshaped the way I think about my business.

I’ll walk you through how I shot 25+ sessions for free, turned a couple of those into high-paying clients, and built a photography portfolio that’s already booked over $10,00...

Want more word-of-mouth bookings without having to beg for referrals? In this episode, John breaks down how to build a referral engine that runs on trust, relationships, and being the kind of creative people want to talk about.
Whether you're just getting started or trying to book higher-quality work, this framework will help you grow your business behind the scenes — without relying on ads or awkward asks.

The things that AI can do in this world is incredible, and it was only a matter of time before an incredible product came along and revolutionized the wedding video industry. Well, Maclean Carlson from Hello Tomorrow Films has been working on something truly mind blowing!

Plotline is an AI tool that takes all of the audio from your wedding and creates a story script with an emphasis on story.

Learn more about Plotline: https://www....

🎯 Ready to raise your prices and book better clients? In this episode, John breaks down the five biggest things that helped him go from undercharging to building a premium brand that attracts high-end couples. If you're a wedding filmmaker (or any creative) looking to grow your business with intention — this one's for you.

🔗 More from John Bunn: 
Website: https://www.johnbunnfilms.com
Instagram: https://www.instagram.com/johnbun...

Are you lost with what you are supposed to do after someone inquires? Should you just send over your brochure with pricing? Should you set up a call? In today’s episode, John breaks down the process he uses between getting an inquiry, and booking clients. He shows us his exact strategy for taking an inquiry to a paying customer. 

Follow John: https://www.instagram.com/johnbunnfilms/ 

Get on the waitlist fo...

Are you tired of getting the ‘what are your prices’ email from inquiries? We are too. In today’s episode John is breaking down how he has completely transformed his business, and is attracting even more of his ideal buyers. If you struggle with getting solid inquiries, you don’t want to miss this episode. 

Follow John: https://www.instagram.com/johnbunnfilms/ 

Get on the waitlist for John’s ne...

If you've been in this business for more than a couple years you can relate to the massive stresser of a big backlog and not a lot of money coming in. But what happens when you get a mentor, and lean into what makes you unique?

That's exactly what Nick and Mason of Panovision Films chatted about this week on the podcast. Mason has blown up on instagram over the past year netting almost 30k followers. The main thing he's been doing?...

In today’s episode, John sits down with Jason and Danny from That Wedding Videographer Podcast to talk through their journey, and how they have been blowing up in the UK with their new podcast. They just hosted TWVP Summit with over 120 wedding filmmakers and we wanted to talk to them about how they are changing their industry. This episode will surely inspire you to JUST TAKE THE STEP

This week John interviews Romavera Films. Based in Europe, these two have become some of the most sought after filmmakers in the world. Running multiple teams across the globe, as well as keeping their films creative, they have figured out how to build a business that is thriving. John sits down with Roma and Vera, to discuss their journey and hear more about what they are doing to stay true to who they are as artists.

Romavera Fil...

Most of us are getting it WAY wrong on Instagram. We think the goal is to grow a “big following.” But what if I told you that it wasn’t just about a big number next to your name? What if I said I had booked over $200k in weddings in the last 6 months from focusing on my Instagram Strategy? In this week’s episode, I show you where I see so many wedding professionals get it WRONG with their Instagram accounts.

Mentorship Calls: https...

Wild and Roam Co has built a MASSIVE following on Instagram and TikTok, and it has led to them becoming one of the top wedding filmmaking brands in the world. In this week’s episode, John digs deep into their story, and how they have transformed their business with social media. We also dig into the Art of Luxury Mediterranean Tour Part 2 - their luxury cruise heading to Spain, Italy and Greece. This episode is full of helpful info...