This week in the guest chair we have fellow podcaster Les Alfred, content creator and host of the Balanced Black Girl podcast. Les shares her journey from blogging to launching her podcast, driven by the realization that there were few Black women discussing wellness on her social feeds.
Les highlights the importance of relatability and audience connection in content creation, emphasizing that consumers today want to feel a personal connection to the creator behind a brand. By 2021, consistent monetizing and growth led her to partner with an agency, and later a podcast network, allowing her to scale ads and go full time as a podcaster.
In this episode she shares:
- How following her curiosity and having the bravery to allow herself to be widely seen set her up for success
- Her methods to creating inspiring, approachable wellness content covering everything from wellness, to productivity, to personal finance, to self-care
- The need for financial stability before quitting her corporate job by budgeting, saving, paying off student loans, and organizing her business finances
Highlights include:
00:00 Intro
04:30 Breaking into wellness
10:00 Starting a podcast
15:00 Emphasizing relatability to your audience
19:30 First year of full-time podcasting
23:30 The power of financial planning
38:00 Benefits of having a lean team
45:30 The power of an email list
50:15 Tips for entrepreneurs
Check out episode 437 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Les’ Instagram: https://www.instagram.com/balancedles/
- Balanced Black Girl Instagram: https://www.instagram.com/balancedblackgirlpodcast/
- Balanced Black Girl Website: https://www.balancedblackgirl.com/
- Balanced Black Girl YouTube: https://www.youtube.com/@BalancedBlackGirl
- Profit First Book: https://mikemichalowicz.com/profit-first/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.