This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies.
Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years.
In this episode she shares:
Highlights include:
0:00 – Introduction to Whitney Gates
8:17 – Launching Wondry
11:20 – Defining Wondry’s category: wine vs. cocktail hybrid
15:00 – Investing in the business
18:40 – Door-to-door sales and proof of concept
31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban
34:00 – Becoming profitable and managing costs as you scale
41:00 – Tips for entrepreneurs
Check out episode 443 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
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