This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies.
Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years.
In this episode she shares:
- How she went from making wine herself and doing door to door selling to launching Wondry online and expanding onto Target shelves
- What it takes to stand out in a crowded market (and even get a deal with Mark Cuban on Shark Tank)
- The importance of understanding your customer and adjusting your pitch accordingly
Highlights include:
0:00 – Introduction to Whitney Gates
8:17 – Launching Wondry
11:20 – Defining Wondry’s category: wine vs. cocktail hybrid
15:00 – Investing in the business
18:40 – Door-to-door sales and proof of concept
31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban
34:00 – Becoming profitable and managing costs as you scale
41:00 – Tips for entrepreneurs
Check out episode 443 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Wondry Wine Website: https://www.drinkwondry.com
- Follow Wondry’s Instagram: https://www.instagram.com/wondrywine
- Side Hustle Pro Website: https://www.sidehustlepro.co
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media Info
- Follow Wondry’s Instagram: https://www.instagram.com/wondrywine
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.