456: How To Build a LinkedIn Profile That Helps You Side Hustle

This week we’re taking it back to my convo with Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager! 

With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money.

In this episode she shares about:

• The steps she’s taken to go from job hopping to helping people optimize their LinkedIn 
• Her focus on the niche of creating “ LinkedIn superstars” who advocate for the company they work for
• How she’s been able to maintain financially on a non-traditional path 

Highlights Include:

00:00 Intro

02:00 Early career experience

08:00 Helping women level up in LinkedIn

13:30 The importance of consistency on LinkedIn

16:20 Building a LinkedIn profile

24:00 Optimizing content on LinkedIn

29:25 Using LinkedIn to build a personal brand

37:00 How to connect in the best way on LinkedIn

50:00 Tips for entrepreneurs 

Watch episode 456 on YouTube and listen on all podcast apps

Links mentioned in this episode

• Portia’s Website: https://www.portiaobeng.com/
• Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ 
• Portia’s TikTok: https://www.tiktok.com/@portia.o 
• Muoyo’s Website: https://myvoterstatus.com/
• Verizon Small Business Program: https://digitalready.verizonwireless.com/

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Announcements

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Guest Social Media Info

• Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ 
• Portia’s TikTok: https://www.tiktok.com/@portia.o 

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