This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions.
An MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.
In this episode she shares:
- Her vigorous passion and research that landed her on Shark Tank
- Her secret sauce to having a rate of 78% repeat customers
- How she won over 300K in investment capital and has a trajectory of $1.2M in sales
Highlights Include:
00:00 Intro
03:24 Generations of Black farmers
06:38 Struggle with eczema
08:45 Studying horticulture and agriculture
14:10 Staring Gently Soaps
18:03 Transitioning to selling at markets
21:31 Importance of formulating for sensitive skin
28:56 Sales growth and Shark Tank impact
32:55 High margins and sales
39:49 Marketing strategies
44:03 Tips for entrepreneurs
Check out episode 459 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Gently Soap Website: https://gentlysoap.com/
- Gently Soap Instagram: https://www.instagram.com/gentlysoap/
- Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/
- Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/
- Shark Tank episode: https://gentlysoap.com/pages/shark-tank
- Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective
- Thirteen Lune: https://thirteenlune.com/
- Tech Stars: https://www.techstars.com/
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