This week in the guest chair we have Maekaeda Gibbons, Trinidad-born founder & CEO of Brown Sugar Babe, the cult-favorite fragrance and body-care brand whose body oils like Wild Card and Rich Auntie just keep selling out.
In this episode she shares:
- Turning a $300 paycheck into a side hustle that now ships 10,000+ orders a month
- Her exact growth playbook: pop-ups at Atlanta’s Ponce City Market, a 20,000-member Facebook group, and influencer collaborations that went viral on the internet
- How she approaches exploring various side hustle ideas as a multi passionate side hustler
Highlights Include:
00:00 Intro
06:00 Personal connection to scent
09:00 Turning a business to a hobby
15:00 Marketing strategies
21:00 Financial growth and investment
30:00 Importance of discipline in business
40:00 Navigating debt
46:00 Breaking the stigma around money
53:00 Managing tariffs and business costs
55:00 Tips for entrepreneurs
Watch episode 463 on YouTube and listen on all podcast apps
Links mentioned in this episode
- Brown Sugar Babe Website: ttps://www.brownsugarbabe.net/
- Shopify (e-commerce platform) – https://shopify.com
- Ponce City Market Makers Market – https://poncecitymarket.com
- Asia Evans, Financial Therapist – @asiatherapy on Instagram
- Brown Sugar Babe Instagram: https://www.instagram.com/brwnsugarbabe/
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