Six Figure Dog Business - Pets & Animals on Pet Life Radio

Six Figure Dog Business - Pets & Animals on Pet Life Radio

21st Century Resources for Marketing and Growing a Dog Related Business In today's economy there are thousands of dog trainers, groomers, kennels and daycares, pet sitters, dog walkers, and veterinarians that are seeing shrinking profits and even going out of business. Not only that but there are thousands more who are getting by just fine but would love to learn the skills to take their business to the next level. Six Figure Dog Business teachs the skills for marketing a business including: getting free publicity, website marketing, database marketing, increasing transactional value, referral programs, costly mistakes in marketing, etc. We’ll feature interviews with successful dog business owners, tutorials & call ins…. a great way for dog business owners all over the world to connect and learn what is working and what isn't, how to grow a business in tough times and how to stand out. Become a supporter of this podcast: https://www.spreaker.com/podcast/six-figure-dog-business-pets-animals-on-pet-life-radio--6668010/support.

Episodes

Six Figure Dog Business - Episode 95 The Seven Beliefs Your Prospect Must Have to Buy From You

July 22, 2022 • 30 mins
Sales is merely a transfer of belief: You transfer your belief that you can solve a problem for a dog owner TO a dog owner.

There are SEVEN things that a dog owner must believe in order to buy your products and services. In this episode we go through WHAT your prospects need to believe and HOW you can help them arrive there. This is one that you should definitely take notes as you’re listening.

EPISODE NOTES: The Seven Beliefs You...
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Six Figure Dog Business - Episode 94 How Much Do You Follow Up?

May 3, 2022 • 33 mins
As a dog training company we’ve been able to grow to do multi-millions in revenue per year. Is it because we’re WAY better dog trainers? Not really. Is it because we’ve got a WAY better website, or branding, or a really attractive model pushing our training? No, no, and definitely no. I’ve come to realize that our ability to grow hinges on this concept of follow up and how most business owners aren’t doing it. I share in this...
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Six Figure Dog Business - Episode 93 How to Use Online Advertising to Grow Your Dog Business

March 29, 2022 • 35 mins
Business owners everywhere are using, or considering using, Google, Youtube, Facebook, and Tik Tok to advertise their businesses. When it comes to advertising a pet business, however, there are unique considerations to take into account.

In this episode I share the advertising principles we’ve learned from spending hundreds of thousands of dollars on all these advertising platforms. I share what’s working now, what’s not working,...
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Six Figure Dog Business - Episode 92 Borrow My Sales Process to Increase Your Closing Rate

February 25, 2022 • 38 mins
Sales training is what I call ‘low hanging fruit’. Dog business owners are always looking for new ads or new content or new ways to get interested people to come to their business. But they don’t seem to spend any time learning how to be great at actually closing deals once people DO come to them.

In this episode I’m going to share the SIX components that we use in EVERY sales conversation that we have at my company. These six s...
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Six Figure Dog Business - Episode 91 Sales Training- Using Questions to Share Value

September 23, 2021 • 32 mins
One of the big challenges pet professionals have is helping people see the value in what they offer. Why should someone invest big bucks with you? Oftentimes professionals will attempt to solve this issue by telling. Telling more about what they do, telling more about who they are, telling, telling, telling.

But the solution is often in ASKING. Asking the right questions at the right times in the right way to help dog owners com...
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Six Figure Dog Business - Episode 90 Team Building- How to Solve Problems as You Grow Your Team

June 30, 2021 • 30 mins
One of the most amazing thing I’ve seen as I’ve worked with various dog businesses is their growth. It’s so cool to see a dog business growing and hiring new staff. But this is also one of the biggest challenges business owners have.

Because as they grow their team there are now multiple touch points where things can go wrong, things can be done poorly, and your business and sanity can suffer. In this episode I share a formula t...
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Six Figure Dog Business - Episode 89 Grow Your Dog Business With Google Ads

May 18, 2021 • 39 mins
Adam Katz is a long time dog trainer and marketer and has sold millions of dollars of his own dog training products and services as well as millions more for other dog training, boarding, and daycare businesses using Google Ads.

While Google Ads are great, you have to have them set up right and even have your business set up right in order to take advantage of them to their fullest. But when they're operating well for you, they're...
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Six Figure Dog Business - Episode 88 How to Deal With Adversity in Our Dog Businesses

April 14, 2021 • 34 mins
This episode is definitely a different one. In this episode I get really vulnerable and open up about the major challenges I've had in my dog training business. From being betrayed to being the one who betrays, from huge financial loss and major mistakes, to massive burnout and nearly halting the business on many occasions, to being the victim of fraud, and so much more I'm going to share with you a part of my journey that I have...
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Six Figure Dog Business - Episode 87 Zoom Room Revisited- 10 Years Later

February 17, 2021 • 29 mins
Ten years ago we talked with Mark Van Wye of Zoom Room. It was a great show and new franchisees of Zoom Room actually came on board because of that show. But a lot has changed in 10 years and the company is now franchising all over the country.

There is so much for the pet business owner to learn from this episode including how to acquire new customers at will, how to create systems for a pet business, how to predictably grow, an...
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Six Figure Dog Business - Episode 86 Pet Retail Riches- How Money is Made By Going Retail

February 5, 2021 • 27 mins
Basel Nassar was one of the original founders of Greek Gods Yogurt, which is now a multi-million-dollar brand sold in grocery stores all over the world. After selling that company for a sizable fortune, Basel decided to start another company, Boss Dog Brand, after he adopted a dog named Kelby who refused to eat. Kelby was a picky eater and had digestive issues, so Basel, understanding the yogurt industry, created a yogurt full of p...
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Six Figure Dog Business - Episode 85 How to Survive and Thrive in 2021

January 11, 2021 • 31 mins
Saying that 2020 was an odd year for business is an understatement. We all know that the year threw us about a million curveballs. But what good is adversity if we don’t learn from it? I’m going to tell you in this episode what I learned in 2020 and what you need to do in 2021 if you want to not only survive, but thrive.

EPISODE NOTES: How to Survive and Thrive in 2021

Become a supporter of this podcast: https://www.spreaker.com/...
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Six Figure Dog Business - Episode 84 How to Save Your Business Through Coronavirus

April 29, 2020 • 32 mins
This was a tough episode to do. Things are hard out there. But there are some silver linings and things you can do right now which will help you survive or even thrive during Coronavirus. Listen in on this episode to see how some businesses are even growing despite the crazy times.

EPISODE NOTES: How to Save Your Business Through Coronavirus

Become a supporter of this podcast: https://www.spreaker.com/podcast/six-figure-dog-busin...
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Six Figure Dog Business - Episode 83 Automation or Optimization

March 25, 2020 • 30 mins
I LOVE automation. It makes my life easier in running my businesses.

In this episode, though, automation takes on a new light with pet business software expert, Shane Whelan.

Shane's take on automation is that it should be more of an OPTIMIZATION process where the human touch enters the sales cycle right when it needs to be there. We need to OPTIMIZE the process for following up with our prospects and how to take tasks off our ...
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Six Figure Dog Business - Episode 82 Let's Talk Data!

January 6, 2020 • 33 mins
Big Eye Agency is a large firm dedicated to helping businesses grow using cutting edge marketing and data. The agency recently did a study of pet owners to determine trends, how they're spending money, where they're spending money, and who is doing the spending. The results are a must have for anyone owning a pet related business.

In this episode I interview Adrian Tennant, the Vice President of Insights who headed up the study. ...
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Six Figure Dog Business - Episode 81 $20k Raise While Working HALF as Much?

October 16, 2019 • 40 mins
Lance is a Colorado based dog trainer who was burned out on doing lots of board and trains, lots of stress, and lots of long hours. He was making good money, about $160k per year, but he was losing passion for the dogs and working sunrise to late each night. Can you relate? He got into our coaching program and changed THREE main things.

The result? $20k in extra revenue ($15k per month/$180k per year as a solo operator, not too...
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Six Figure Dog Business - Episode 80 How To Do ‘The Stack’ To Sell Higher Ticket Programs

September 12, 2019 • 33 mins
Do you get people saying your services are too expensive? Or they just don’t understand the value of what you’re offering? There’s a very simple technique called The Stack that can help you present your services in a way that makes a lot more sense to the dog owners out there. Listen in to this episode to learn how you can do it, too.

More details on this episode MP3 Podcast - How To Do ‘The Stack’ To Sell Higher Ticket Progra...
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Six Figure Dog Business - Episode 79 500 Visitors Equals $10k

July 12, 2019 • 32 mins
When most dog businesses try to grow their revenue or at least have consistent revenue they ignore the math and go for a lot of activities that don't produce revenue. But, if you understand and can apply simple math you can turn 500 website visitors into $10k of revenue every month. Listen to this episode to learn how you can do this.

More details on this episode MP3 Podcast - 500 Visitors Equals $10k with Ty Brown

Become a sup...
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Six Figure Dog Business - Episode 78 Why Your Advertising is Failing and How to Fix It

June 21, 2019 • 29 mins
Very few dog business owners advertise because the advertising they’ve done in the past has failed. There are six reasons WHY your advertising has failed in the past and in this episode I share how to fix each one. Imagine having a system where you could advertise and predictably bring in revenue.

More details on this episode MP3 Podcast - Why Your Advertising is Failing and How to Fix It with Ty Brown

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Six Figure Dog Business - Episode 77 Grow Your Business By Paying the MOST for Things You Need

April 10, 2019 • 28 mins
If you want to grow your business you have to STOP trying to spend the least on the things you buy for your business. You have to figure out how to pay MORE if you’re going to grow your income. Don’t believe me? I can prove it in this episode.

More details on this episode MP3 Podcast - Grow Your Business By Paying the MOST for Things You Need with Ty Brown

Become a supporter of this podcast: https://www.spreaker.com/podcast/six...
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Six Figure Dog Business - Episode 76 Your Dog Training Program MUST Have These Four Things

March 11, 2019 • 27 mins
Okay, okay. No, your program doesn’t HAVE to have these things... Unless you want to charge more, help your clients more, make a bigger impact, and compete with other dog trainers on a whole new level. If you want those things then this episode is a must-listen.

More details on this episode MP3 Podcast - How We’re Able to Sell Over $100k Your Dog Training Program MUST Have These Four Things with Ty Brown

Become a supporter of th...
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