SMALL BUSINESS BY THE BAY PODCAST

SMALL BUSINESS BY THE BAY PODCAST

If you're on the go and you want to multi-task while you absorb our latest marketing advice, you're in the right place. Listen in for the latest marketing tips, tricks, news, events for the Monterey and San Francisco Bay Area business communities. We see it and talk about it so you can apply it to your business!

Episodes

July 28, 2020 12 mins

If your business relies on tourism to survive, this episode is for you as we center in on our top tip for any tourist-based business, how you can use Facebook and Instagram ads to reach those same visitors for $1/day. Plus our event pick is coming up in a week on the legalities of re-opening your business, and if your sales ebb and flow with tourist traffic, our interview with Larry Hebert and the cash flow tool he built, is a must...

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If your business relies on tourism to survive, this episode is for you as we center in on our top tip for any tourist-based business, how you can use Facebook and Instagram ads to reach those same visitors for $1/day. Plus our event pick is coming up in a week on the legalities of re-opening your business, and if your sales ebb and flow with tourist traffic, our interview with Larry Hebert and the cash flow tool he built, is a must...

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Welcome to the July 13th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about. In this episode, we get to meet Rory Cox from @yubalance who gives a real look at San Francisco small business and the rent issues everyone is experiencing. PLUS, we cover: EIDL FINE PRINT + CRISIS MANAGEMENT + S...

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In this July 3, 2020 edition of Small Business-by-the-Bay, we're in Burlingame, California to cover the latest topics that are meant to help you navigate Covid-19.  We cover how to jump into your first collab, a resource to help with rent relief and lease re-negotiation, what it's really like for SF Peninsula small businesses, our tech tip involving Google My Business messaging, as well as two webinars you need to jump on this...

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We visited Los Gatos in the South Bay Area for the 6/26/20 edition of Small Business-by-the-Bay. In this edition, we give you the low down on the key to organic selling on social, predicted in-store consumer eat + shop rates, step-by-step e-commerce set up, state of small business from a real business owner, and PPP + EIDL + other financial tools. Don’t miss it, it’s everything SF + Monterey Bay business owners need to know.

To acc...

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Right now, our communities are experiencing an unprecedented set of events that are impressing upon us that we need to work together to help each other achieve a safe and stable existence. My calling continues to be empowering local business owners who have continued obstacles coming their way. In this video, I focus on the bare essentials of re-opening your business in an uncertain time where there are so many doing so simultaneou...

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Our weekly round up vlog, Small Business-by-the-Bay! Filled with the hot topics, news, events + updates across the SF and Monterey Bay Areas, for the week ending on 5/22/20, we focus on the following topics:
​​
FACEBOOK + INSTA SHOPS DEBUTS @ 1:17

LINE MANAGEMENT 101 @ 2:59

COVID CASH FLOW @ 4:15

COVID-19 BUSINESS PIVOT PREVIEW WITH HUMBLE SEA BREWING CO. @ 5:31

COVID-19 SOCIAL TIPS WITH ...

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In this episode, we cover all things coronavirus + small business, including how to perfect your Zoom technique and how to dial in your home office video tactics. Plus we give you a sneak peek at our TikTok that we didn't post (it has additional tips) and see why we're shocked that a Bay Area business allows employees to include f bombs on their team's attire and they even posted it on Instagram. And we give you a heads up on the i...

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As we enter a new stage of the corona virus pandemic this week (week of 3/16/20) with the entire San Francisco and Monterey Bay Area region being impacted by shelter in place mandates, it's critical for small businesses to minimize financial losses. We speak with Larry Hebert in this segment of upcoming episode # 007 to get his top 5 tips for strategically planning the financial side of your business during Corona Virus, while host...

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March 6, 2020 14 mins

Bryce has curated the week's most important small business news, events, updates and strategies that you need to know about...he just loves this stuff, so sit back and enjoy. For the links mentioned in the show, just visit BryceRoot.com/vlog for episode #005.

Want to see more, explore:  

- E-News Sign Up: http://www.BryceRoot.com  

- Vlog: http://www.BryceRoot.com/vlog 

- Instagram: http://www.instagram.com/RootGroup...

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In this episode of Small Business-by-the-Bay, I've collected the week's choice finds including events, hot topics, news, apps, online marketing tips + more. You can see the topics in this post's graphic, so take a listen at BryceRoot.com/Podcast to get the details, links and downloads, subscribe + enjoy!  

As part of the 2019 #261marketing initiative created by Bryce Root, this podcast was created to help demonstrate the elusi...

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It's here, the debut of the Small Business-by-the-Bay podcast, I've collected the week's choice finds including events, hot topics, news, apps, online marketing tips + more. You can see the topics in this post's graphic, so take a listen at BryceRoot.com/Podcast to get the details, links and downloads, subscribe + enjoy!  

As part of the 2019 #261marketing initiative created by Bryce Root, this podcast was created to help demo...

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October 15, 2019 5 mins

STANDING OUT AMONGST OTHER BUSINESSES CAN BE TOUGH, but don’t worry, Bryce gets to the Root of the Matter. He explains the importance of conducting a brand audit for your business and the importance of updating your online presence to differentiate your business.

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many busi...

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Having trouble staying focused on your marketing goals as a small business? In this podcast, we talk about four ways to bypass those “shiny objects” that distract your business from reaching its’ full potential! 

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

#...

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Frustrated with not being able to use the swipe up feature in Instagram stories? Here are two ways you can make that happen using Instagram TV and Instagram ads. We keep it short and to the point so you can use these options right away and get people swiping up on your crazy awesome content!

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how"...

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Are you a small business owner who is just starting out, and looking for direction in your marketing ? In this podcast, we talk with Kamala Allison, owner of Fybr Bamboo, to find out her three tips she's learned in her first 12 months as a small business owner!

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many busi...

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Wondering how to make a name for yourself in a crowded industry where doing things the way they've always been done is the norm? In this podcast, we speak with Ryan Stirm, Owner of Stirm Wine Co., to hear his three VERY insightful tips he has used to become what the SF Chronicle has described as one of the top "Winemakers to Watch" and someone who "will be influencing [the wine industry] for years to come."

As part of the 2019 #261...

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 Are you a small business who is changing locations and wondering how to keep your current customers while increasing the amount of new ones? In this podcast, we talk with Jenalee Dahlen, owner of Yoso Wellness Spa, to hear her four tips on how she not only successfully relocated her small buisiness, but boosted business in the process!                &...

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Do new customers always say they've driven by for 5-10 years before making it into your business? Part of the issue might be your signage, so Shawn from Santa Cruz Signs is here with tips for 1) businesses preparing to open for the first time, 2) seasoned businesses with a lot of wear + tear from the weather, and 3) those of you who are mobile-oriented businesses curious about vehicle wraps.    

As part of the 2019 #...

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Are you part of the 95% of businesses who are operating on inaccurate financials? In today's Root of the Matter episode, we speak with Larry Hebert, the region's "Cash Flow Rock Star" who has helped businesses of all kinds turn their financials around so they're in control of their business and not the other way around. We discuss three mistakes that a majority of local business owners continue to make.  

As part of the 2019 #...

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