Small Business Made Simple Podcast

Small Business Made Simple Podcast

Small Business Made Simple Podcast - for small business owners who want to reach their goals, need accountability and bite size marketing and social media tips and tricks. Hear from Small Business owners just like you or our host Jenn Donovan, who has been in the trenches of small business and is now here to help you achieve those goals. You've GOT THIS!

Episodes

June 12, 2025 47 mins

EPISODE 348: Is PR the Most Underrated Marketing Strategy for Small Business? With Liz Nable

PR – it’s the free marketing strategy that small business owners often overlook… but not today!

In this week’s episode of the Small Business Made Simple Podcast,...

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** Get Along to the 2025 Social Media and Marketing Conference in Melbourne on 29th August - tickets now on sale - https://www.socialmediaandmarketing.com.au/conference

Ready to unlock what "good growth" really means for your small business? In this episode of Small Business Made Simple, host Jen Donovan sits down with Sarah Howard, founder of Writers Australia and author of "Beyond Solo." Sarah shares her 18-year journey from solo...

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Episode 346 – Hashtags in 2025: Should You Still Bother?

Let’s talk hashtags—the little pound sign that once ruled the social media world… but in 2025, are they still pulling their weight?

In this episode of the Small Business...

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Episode 345 – How to Build a Micro Funnel in 24 Hours

Think funnels are too complicated, too techy, or just plain too hard? Think again, lovely.

In this episode of the Small Business Made Simple Podcast, I’m showing you how to...

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Episode 344 – The Lie of “Just Be Consistent”: Marketing Advice I Wish I’d Questioned Sooner

We’ve all heard it: “Just be consistent.”
It sounds helpful. Harmless. Even wise.

But what if t...

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Struggling to make LinkedIn work for your small business? In this episode, I sit down with Michael Clark from Athletic Koala, a digital marketing expert who’s cracked the code on using LinkedIn for real business growth — especially in 2025. We dive into how to build a community on LinkedIn, use content to position yourself as a subject matter expert, and why giving away your best knowledge is the best marketing strategy you’ve got....

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Episode 342 – What Running a Podcast for 6+ Years Has Taught Me About Consistency (and When to Quit Something)

After more than 6 years, 340+ episodes, and a truckload of cuppas... I’ve learned a thing or two about showing up. Especially when no one’s clapping yet.

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Episode 341 – Are You Ready for Zero-Click Content? Let’s Talk Algorithms

Still obsessing over click-throughs and link clicks? You’re not alone—but in 2025, it might be time to shift your strategy.

In this episode of the Small...

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Episode 340 – The Rise of Searchless Marketing: How to Be Found Without Being Googled

What if your next customer never Googles you?

Welcome to the world of searchless marketing—where you...

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Episode 339 – AI Ethics in Your Marketing in 2025: What Small Biz Owners Need to Know

AI is writing our captions, helping with email campaigns, and brainstorming blog titles—but just because we can use it for everything... should we?

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Episode 338 – Is Your Expertise Your Marketing Problem?

Are you accidentally getting in your own way when it comes to your marketing?

In this episode of the Small Business Made Simple Podcast, I’m asking the question many smal...

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💥💥 In episode 337 of the Small Business Made Simple Podcast, host Jenn Donovan delves into the emerging trend of 'Botcasting'—podcast episodes generated entirely by AI. Jenn shares a unique audio segment where two AI-generated voices discuss her book, showcasing the potential of this technology to revolutionise content creation. She explores the implications of AI in podcasting, pondering whether ...

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5 Big Myths Holding Your Business Back – Are You Falling for Them? 🎙️✨ Episode 336 of the Small Business Made Simple Podcast

Hey there, my friend! Are sneaky business and marketing myths keeping you stuck? 🤯 In this episode, I’m busting five of the biggest myths small business owne...

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💡 AI for Small Business: How to Use It Without Losing Your Human Edge 💡

AI is everywhere in 2025, but how do you actually use it to grow your business—without losing your brand’s unique voice?

In this episode of Small ...

🎧 10-Minute Marketing: What to Do When You Have No Time – Episode 334

Time-poor but still want to grow your business? You’re not alone! In this episode of Small Business Made Simple, I’m sharing 11 powerful 10-minute marketing activities that can help boost your sales, brand awareness, and engagement—without eating up your entire day.

From quick Instagram stories to clever email tweaks, updating your Google Business Profile, and p...

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🚀 What You Need to Know About Business in 2025 – Insights from the Big Small Business Survey

The world of small business is shifting fast, and if you want to stay ahead, you need the latest insights. In this episode, I dive into the results of the Big Small Business Survey, co-authored by myself, Andrew Griffiths, Tracy Sheen, and Katrina McCarter.

🔎 What’s keeping business owners up at night?
💰 Rising costs – and why only 15% h...

Curious about how a CRM system can revolutionise your small business? In this episode, I chat with CRM expert Freda Ma, who demystifies customer relationship management systems, sharing practical tips to boost efficiency and improve customer interactions. Tune in to discover how the right CRM can simplify your marketing, nurture relationships, and free up your time for the things that matter most.

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🎙️ 3 Smart Steps to Simplify and Boost Your Business for 2025

Are you ready to hit the ground running in 2025? In this episode, we’re diving into three simple yet powerful steps you can take right now to set your small business up for success. From optimising your income streams and crafting effortless content strategies to mastering time management with actionable diary hacks, this episode is packed with practical tips to help yo...

Podcast Blurb: Episode 330 – The Big Change to Google That Will Affect Your Website Visits

Ready to tackle the latest disruption in the digital world? In episode 330 of the Small Business Made Simple Podcast, we dive into the game-changing new feature from Google: AI Overviews in search results. These automated answers are shaking up the way customers find information—and it’s a shift every business owner needs to know abo...

🎉 Happy New Year! Kick off 2025 with Episode 329 of the Small Business Made Simple podcast! After a challenging 2024, are you ready to make this year phenomenal?

In this episode, I reflect on lessons from a doozy of a year—what survival mode taught me about life, business, and the power of just showing up. From marketing strategies to reconnecting with your ideal client, I share how to rethink and revitalise your business for the ...


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