Small Business Marketing Mastery Podcast
Welcome to Small Business Marketing Mastery, where you can find marketing information and ideas, we offer extremely effective, useful and entertaining marketing tools in the lowest cost you can find in the market. We also feature opinions of the most successful and established businesses in Sydney where they also share their winning marketing strategies.
Episodes
January 28, 2013 • 6 mins
There are many ways to use QR codes for your business. In this episode, Liza Choa discussed with Sebastian from Garden Brasserie on how to make use QR Codes to do Joint Ventures with other Local Businesses.
Here are some key highlights:
Create a QR code and put it in other local businesses
Give something of value that the other business owner can give to their client. This also helps the partnering business to provid...
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January 28, 2013 • 6 mins
In this small business marketing episode, Liza Choa shares this great tip on how to build customer loyalty through blogging.
Here's a detailed information about Build Customer Loyalty through Blogging:
http://smallbusinessmarketingmastery.com.au/using-qr-code-to-create-customer-incentives/ -
For more marketing information and ideas, visit
http://smallbusinessmarketingmastery.com.au/
We would like to thank Mirell...
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January 28, 2013 • 5 mins
In this small business marketing episode, Liza Choa shares with Gabriel from Sydney Sports Car Hire a great tip on how Using QR Codes helps businesses to Create Customer Incentives.
Did you know you can use a QR code to help create customer incentives for your business? Not sure what it is or how it works...well thats the easy part. A QR (quick response) code is simply an image that can be scanned using a mobile device...
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January 28, 2013 • 5 mins
In this episode, Liza Choa talks about How Online and Mobile Food Ordering help restaurants business expand their services to their customers.
On this video:
Liza introduce Julian and Paris of Thai Intra Neutral Bay
Share tips on how to increase revenue of a business on using Online and Mobile Food Ordering
Discuss how to utilize social media and technology on your business
Using photos to attract customers
Julian...
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January 28, 2013 • 3 mins
In this video, Liza Choa talks about the marketing idea of Getting Customer Feedback to Build Customer Loyalty.
Episodes Highlight
Liza introduce Con of Hair Solutions Grace Hotel Sydney
She shares the marketing idea of getting feedback from your customers
Discuss some examples on how to apply it on your business
Liza talk about of using of mobile apps to get customer feedback
The client share their experience and su...
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January 27, 2013 • 5 mins
In this Small Business Marketing Mastery Tips update, Liza Choa discusses the importance of makeover competitions to drive Repeat Business.
Make your customer experiences really special so they keep coming back for more!
In this episode Liza shares a powerful concept with Serena, the owner of Via Spiga Hair Salon Neutral Bay. Its something thats simple and can be used to not only generate a lot excitement and buzz, it w...
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January 27, 2013 • 5 mins
Today, we shared a QR Codes for Business Marketing idea of how to use QR Code to drive traffic to your shopping cart Using QR Code to Direct Customers to Your Shopping Cart
Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Today I am in a beautiful day spa in Neutral Bay and sitting next to me I have Chanyar who is the manager here and we are at Mum Sa Bai Thai Massage here in...
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January 27, 2013 • 5 mins
In this video update, Liza Choa and Evangeline from House of Yoga discusses how a local business can easily build a database while at the same time mobilising a business with a mobile app.
Some key points discussed in this video are:
- The growth in popularity of smart phone represents a huge opportunity for local business owners in mobile technology
- Your mobile app enables your clients to download for free, the...
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January 27, 2013 • 6 mins
Repeat customers is the pinnacle of every business. Liza Choa shows us how to use of QR code to create loyalty programs and keep customers coming back for more.El Buli Restaurant and Tapas Bar is an establish Spanish restaurant in the Eastern suburbs of Sydney. Together with Jamie, Liza shows how to use QR code to create a loyal program. Small Business Marketing Mastery - Using QR Code to Create Loyalty Program for Rep...
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January 27, 2013 • 6 mins
If you want your customers to take action, giving them something will make the process lot easier. Liza Choa tells us how to reward your customers immediately using a QR code.
Barramundi Bar and Grill is a very busy and established restaurant in heart of Sydney. While learning how to pour a beer behind the bar, Liza showed Jack an example of how to generate a QR coupon as a reward program for your customers.
Some highlig...
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January 27, 2013 • 5 mins
In this episode, Liza Choa talks about another QR Code Idea and see how to take advantage of creating a secret coupon to get customers interact with your business.
INTERVIEW WITH ALESSANDRA AND CHURTI FROM CHURRAS
Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Today I am at Churras with Alessandra and Churti. Thanks for joining us. Every time I walk past here it just smells...
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January 27, 2013 • 3 mins
Holidays are great, and they are even GREATER for businesses.
People tend to spend more during holiday seasons. Being proactive is the key!
In this episode, Liza Choa interviewed Dean from The Party People. Dean knows all about holidays, and his business is built around holidays and celebrations.
Ways to get the most out of holidays for your business are: Using Holidays for Your Business
- Plan your marketing calendar...
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January 27, 2013 • 4 mins
Liza Choa shares some great tips on promoting your specials.
INTERVIEW WITH TROY
FROM THE BALCONY BAR
Liza: Hi this is Liza bringing to you 52 marketing and promotional ideas for your business. Today we have got Troy the owner of The Balcony Bar on Erskine Street in Sydney. Thanks for joining us. So Troy every episode we always share a marketing idea with our audience and our audience are business owners like yourself. ...
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January 27, 2013 • 5 mins
Here, we discuss how to increase your authority by having your own YouTube Channel…
Liza: Hi. This is Liza, bringing to you 52 marketing and promotional ideas for your business. We just had an awesome night here at the Laugh Garage Comedy Club and seating next to me is the founder of the Laugh Garage, Darren.
Darren: Thank you Liza. I’m glad you had a good night. It was a good night, was it?
Liza: It was kind of funny.
...
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January 27, 2013 • 5 mins
In this business marketing idea update, Liza Choa tells us how to use photos for Facebook competitions.
Small Business Marketing Mastery Presents
Interview with Graeme
from Sailing Sydney Pyrmont
Using Photos for Facebook Competitions
Liza: Hello, here we are gorgeous Monday morning with Sailing Sydney. We are filming this episode 52 marketing ideas and guess what they decided to do? They wanted to hang me up here and...
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January 14, 2013 • 5 mins
In this business tips update, Liza Choa tells us how to thank Your Customers and generate referrals, the strategies and other new techniques
INTERVIEW WITH DANIEL AND LYNNE FROM TRIFU DOJO PADDINGTON
Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Now standing with me I have Daniel and Lynne from Trifu Dojo. They actually have two locations. So before I get into the first on...
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January 14, 2013 • 5 mins
Liza Choa shares some great tips on using Online Shopping Cart to expand your business.
Here's a detailed information about Expand Your Business with an Online Shopping Cart;
http://smallbusinessmarketingmastery.com.au/expand-your-business-with-an-online-shopping-cart/
We would like to thank Gaye of Absinthe Salon Surry Hills for participating in this episode. To find out more about Absinthe Salon Surry Hills, please ...
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January 14, 2013 • 4 mins
In this marketing idea video, Liza Choa shares tips on Sponsoring Local Schools and Community Projects and Events to Generate Leads.
Here's a detailed information about Sponsoring Local Schools and Community Events to Generate Leads;
http://smallbusinessmarketingmastery.com.au/sponsoring-local-schools-and-community-events-to-generate-leads/
We would like to thank Marlee Thai Massage Neutral Bay for participating in th...
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January 14, 2013 • 7 mins
Liza Choa shares these simple video ideas on how to educate the customers to build customer loyalty.
INTERVIEW WITH RADHIKA FROM CHASKA INDIAN RESTAURANT
Liza: Hi this is Liza bringing to you 52 marketing and promotional ideas for your business. Today I am at the very very yummy Chaska Indian Restaurant in Neutral Bay. Next to me I’ve got Radhika whose one of the co-founders of the restaurant. Thanks for joining us. It s...
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January 14, 2013 • 4 mins
In this Marketing Ideas episode, Liza Choa shares how to use trivia to increase customer loyalty and interaction.
Liza: Hello this is Liza bringing to you fifty two marketing and promotional ideas for your business. So today I have Rose and Max with us here. So Rose which horse riding school are you from?
Rose: We’re from Papillon Riding Stables from Centennial Park.
Liza: What a stunning day it is isn’t it? So thank...
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