Small Business Talk For Coaches With Cathy Smith
Small Business Talk for Coaches with Cathy Smith Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business. 🎙 Weekly episodes 📈 Practical tips and tools 🤝 Built for coaches like you Need help growing your business? Get free resources, the book, and program at coachesmarketingroadmap.com.au Follow for updates and fresh episodes.
Episodes
Feeling sick of AI, scared of it, or quietly curious?
Cathy Smith shows you how to use AI as a thinking partner to clean up your writing, plan workshops, streamline admin and spot patterns in your coaching work while you keep the human connection, lived experience and emotional intelligence that AI cannot touch.
Learn simpl...
Your coaching is powerful. Your results are real. So why does your business still feel invisible
In this episode of Small Business Talk for Coaches, Cathy Smith unpacks why established coaches hit a feast and famine wall and how a repeatable marketing flow can keep clients coming even while you are fully booked.
You will hear...
Are you showing up flat online and wondering why your marketing is not landing?
In this episode of Small Business Talk for Coaches, Cathy Smith explains how your audience mirrors your energy and why forced, half hearted marketing quietly repels the very clients you want to attract.
You will learn simple ways to reset your energy bef...
Are you holding back from emailing or posting because you fear you will annoy people?
In Episode 321 of Small Business Talk for Coaches, Cathy Smith shows you how to reframe visibility as service and build trust through simple consistency. Learn how to use email with confidence, why unsubscribes are healthy, and how bot driven open rates can mislead your decisions. D...
Think you have a coaching problem?
What you really have is a pipeline problem. In this episode of Small Business Talk for Coaches, Cathy Smith shows why so many coaches spend most of their time delivering and almost none building demand, then wonder why business feels like feast and famine. You will learn how to swap random posts and hope marketing for a simple g...
What would happen if you stopped trying to please everyone?
Your business would grow. Your message would finally be heard.
In this powerful episode, Cathy Smith explores how seeking approval weakens your confidence, waters down your message, and keeps your dream clients from finding you.
Learn ...
You do not need another funnel or another shiny strategy. Your next client is already on your email list, quietly reading, nodding, and waiting for your offer.
In this episode, Cathy Smith reveals why coaches lose clients they already have, how to re-engage your list without feeling salesy, and the simple mindset shift that turns consistency into conversions.
Feeling like your coaching business has stalled? You are not alone.
In this episode, Cathy shares lessons from one of Australia’s biggest racing events - Bathurst, and how it mirrors the ups and downs of running a business. Discover when to pause, reset, and refocus so you can get back in control and back on track.
Learn how t...
Are you chasing shiny marketing trends while ignoring the gold already in your own backyard?
In this episode of Small Business Talk for Coaches, Cathy Smith reveals how one wellness coach filled her entire program with just two emails, no ads, no reels, no burnout.
Learn how to uncover the clients...
Are you oversharing your story and underselling your coaching?
Many coaches believe their business must be built on past struggles. Clients do not need your whole origin story. They need to see the transformation you can create for them. The more you centre your business on struggle, the harder it becomes to step into your real power as a coach.
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What if one sneaky thought is the only thing holding your coaching business back
You are not lazy. You are not unqualified. You might just be believing a thought that is not true and it is sabotaging your success
In this episode of Small Business Talk for Coaches, Cathy Smith unpacks how h...
You deliver value.
You explain the transformation.
Yet prospects still hesitate.
In Episode 313 of Small Business Talk for Coaches, Cathy Smith unpacks the “iceberg effect” in your sales and marketing. Discover why showing only the surface keeps c...
What If You Became That Person?
What if you stopped breaking promises to yourself?
What if you said no when it mattered most?
What if you became the coach who does the hard things?
This episode will make you pause, rethink...
Why do so many coaches hesitate when it is time to ask? You deliver value, have great conversations, and build trust, yet freeze when it comes to asking for the sale. In Episode 311 of Small Business Talk for Coaches, Cathy Smith uncovers the real reasons behind this fear and shows you how to overcome it.
You will discover:
Have you ever wanted to do something but just did not have the confidence to take the leap?
In this episode of Small Business Talk for Coaches, Cathy Smith explores why belief is often the missing ingredient in your coaching journey and how you can borrow it until you grow your own.
You will l...
Ever feel stuck, even when you are doing all the things?
The truth is, it is not always lack of skill or knowledge holding you back.
It is the hidden patterns you repeat every day without even realising.
In this episode of Small Business Talk for Coaches, Cathy...
You can handle “It’s too expensive” in your sleep.
It is the objections you never hear that are quietly killing your sales.
In episode 308 of Small Business Talk for Coaches, Cathy Smith reveals how unspoken doubts, hidden fears and silent hesitations can turn an excited yes into a disappearing act.
You know your stuff. You have done the training. You are showing up.
So why are clients still not saying yes?
Because trust is the missing piece.
It is not about fancy funnels or perfect posts. The Website that you haven't finished.
It is about how you show up...
Are you trying to speak to everyone and connecting with no one?
In Episode 306 of Small Business Talk for Coaches, Cathy Smith shares why vague marketing is keeping your coaching business stuck and how to fix it fast. Learn how to focus on one ideal person, speak their language, and solve o...
You opened your laptop full of hope. This week was going to be different. More focus, more action… but here you are again. No new clients. Still spinning your wheels.
In this episode, Cathy Smith gets real about why your coaching business is not growing – and it is not because you are a bad coach. It is because you are missing the one thing that matte...
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