Small Business Talk For Coaches With Cathy Smith
Small Business Talk for Coaches with Cathy Smith Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business. 🎙 Weekly episodes 📈 Practical tips and tools 🤝 Built for coaches like you Need help growing your business? Get free resources, the book, and program at coachesmarketingroadmap.com.au Follow for updates and fresh episodes.
Episodes
Your to do list is not the plan.
In this episode of Small Business Talk for Coaches, Cathy Smith shows you why goals slip when you start with tasks instead of big rocks.
Using the big rocks jar idea plus a simple holiday planning analogy, you will learn how to zoom out to your 10 year goal, break it into 1 year, 90 day and weekly pr...
New year, new goals? Not so fast.
Before you plan a single thing for 2026, do this 1 simple review. In Episode 328, Cathy Smith walks you through 10 powerful lessons to pull from 2025 so you stop repeating what did not work and double down on what actually did.
You will spot the habits and marketing moves that created momentum, the ...
Are you secretly relieved 2025 is over, even if you are smiling through Christmas?
In Episode 327 of Small Business Talk for Coaches, Cathy Smith gives you a simple end of year reset to help you stop the “I should have done more” spiral and see what you actually achieved. Whether 2025 was your best year yet or it fell short, this episode helps you ref...
If you have been telling yourself you need a website, a funnel, or the perfect logo before you can earn real money as a coach, this episode is your wakeup call.
Cathy Smith sits down with Greg Kilwein from AttractWell to talk about the 3 things that actually create a profitable coaching business. Joy, simplicity and profits.
You w...
The year is flying by, which makes now one of the best times to reach out to past clients and warm prospects. In this episode, Cathy shows you how simple check ins and genuine conversations can refill your coaching roster for next year, so you are not starting from zero in January. Your next clients are already in your world, they just need a gentle nudge and a clear invitation.
Listen now 🎧
Feeling sick of AI, scared of it, or quietly curious?
Cathy Smith shows you how to use AI as a thinking partner to clean up your writing, plan workshops, streamline admin and spot patterns in your coaching work while you keep the human connection, lived experience and emotional intelligence that AI cannot touch.
Learn simpl...
Your coaching is powerful. Your results are real. So why does your business still feel invisible
In this episode of Small Business Talk for Coaches, Cathy Smith unpacks why established coaches hit a feast and famine wall and how a repeatable marketing flow can keep clients coming even while you are fully booked.
You will hear...
Are you showing up flat online and wondering why your marketing is not landing?
In this episode of Small Business Talk for Coaches, Cathy Smith explains how your audience mirrors your energy and why forced, half hearted marketing quietly repels the very clients you want to attract.
You will learn simple ways to reset your energy bef...
Are you holding back from emailing or posting because you fear you will annoy people?
In Episode 321 of Small Business Talk for Coaches, Cathy Smith shows you how to reframe visibility as service and build trust through simple consistency. Learn how to use email with confidence, why unsubscribes are healthy, and how bot driven open rates can mislead your decisions. D...
Think you have a coaching problem?
What you really have is a pipeline problem. In this episode of Small Business Talk for Coaches, Cathy Smith shows why so many coaches spend most of their time delivering and almost none building demand, then wonder why business feels like feast and famine. You will learn how to swap random posts and hope marketing for a simple g...
What would happen if you stopped trying to please everyone?
Your business would grow. Your message would finally be heard.
In this powerful episode, Cathy Smith explores how seeking approval weakens your confidence, waters down your message, and keeps your dream clients from finding you.
Learn ...
You do not need another funnel or another shiny strategy. Your next client is already on your email list, quietly reading, nodding, and waiting for your offer.
In this episode, Cathy Smith reveals why coaches lose clients they already have, how to re-engage your list without feeling salesy, and the simple mindset shift that turns consistency into conversions.
Feeling like your coaching business has stalled? You are not alone.
In this episode, Cathy shares lessons from one of Australia’s biggest racing events - Bathurst, and how it mirrors the ups and downs of running a business. Discover when to pause, reset, and refocus so you can get back in control and back on track.
Learn how t...
Are you chasing shiny marketing trends while ignoring the gold already in your own backyard?
In this episode of Small Business Talk for Coaches, Cathy Smith reveals how one wellness coach filled her entire program with just two emails, no ads, no reels, no burnout.
Learn how to uncover the clients...
Are you oversharing your story and underselling your coaching?
Many coaches believe their business must be built on past struggles. Clients do not need your whole origin story. They need to see the transformation you can create for them. The more you centre your business on struggle, the harder it becomes to step into your real power as a coach.
Read more
What if one sneaky thought is the only thing holding your coaching business back
You are not lazy. You are not unqualified. You might just be believing a thought that is not true and it is sabotaging your success
In this episode of Small Business Talk for Coaches, Cathy Smith unpacks how h...
You deliver value.
You explain the transformation.
Yet prospects still hesitate.
In Episode 313 of Small Business Talk for Coaches, Cathy Smith unpacks the “iceberg effect” in your sales and marketing. Discover why showing only the surface keeps c...
What If You Became That Person?
What if you stopped breaking promises to yourself?
What if you said no when it mattered most?
What if you became the coach who does the hard things?
This episode will make you pause, rethink...
Why do so many coaches hesitate when it is time to ask? You deliver value, have great conversations, and build trust, yet freeze when it comes to asking for the sale. In Episode 311 of Small Business Talk for Coaches, Cathy Smith uncovers the real reasons behind this fear and shows you how to overcome it.
You will discover:
Have you ever wanted to do something but just did not have the confidence to take the leap?
In this episode of Small Business Talk for Coaches, Cathy Smith explores why belief is often the missing ingredient in your coaching journey and how you can borrow it until you grow your own.
You will l...
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