Small Business Talk For Coaches With Cathy Smith
Small Business Talk for Coaches with Cathy Smith Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business. 🎙 Weekly episodes 📈 Practical tips and tools 🤝 Built for coaches like you Need help growing your business? Get free resources, the book, and program at coachesmarketingroadmap.com.au Follow for updates and fresh episodes.
Episodes
What if your next coaching client is not on social media? 🤔
Most coaches spend hours creating content, hoping the next post will bring their next client.
What if the real opportunity is sitting in conversations you have already started?
In this episode,...
What if you did all the work to build trust, only for another coach to get the client when they were finally ready to buy?
People do not buy because you are ready to sell. They buy because they are ready to solve a problem and they trust you can help.
In this episode of Small Business Talk for Coaches, Cathy Smith shares a personal buying experience that reveals why the person who creates the need is not always the person who gets ...
🎧 What if the biggest coaching mistake isn't asking the wrong question... it's asking the next one too soon?
Many coaches are so focused on asking powerful questions that they accidentally interrupt the very moment a breakthrough is about to happen.
In this episode, Cathy explores one of ...
🎧 Thinking about leaving corporate to start a coaching business?
Making the leap is about far more than getting certified. It is about shifting your identity, building confidence, creating a personal brand and learning how to run a business, not just coach.
In this episode, Cathy Smith chats with leadership coach Shirley Sutton abo...
Ever tried to sell everything and ended up selling nothing?
In this episode, Cathy shares the simple burger shop story that explains why clear, specific messaging makes it easier for coaching clients to say yes.
You will discover why narrowing your focus does not lose clients, how the right people recognise themselves faster, and why recognition will always beat persuasion.
🎧 Listen now and find out how to make your message easier...
What if the biggest thing holding you back isn't your strategy, your skills or the market... but the way you see the world?
In this episode, Cathy Smith explores Stephen Covey's powerful concept that "the map is not the territory" and why 2 people can experience the same situation but see completely different possibilities. Through stories from Tony Robbins, the re...
🎧 Do you keep waking up at 3am?
Forgetting words mid sentence?
Walking into a room and wondering why you are there?
If you are a coach or business owner in your 40s, 50s or beyond, it may not be stress, burnout or lack of motivation.
It could be hormonal change.
In this eye opening episode, Cathy Smith sits down with perimenopause and menopause coach Dorota to uncover the hidden performance costs of midlife hormonal ch...
🎧 Why can you remember a story from 20 years ago... yet forget what someone told you yesterday?
Because stories stick.
Facts fade.
And if you are struggling to attract coaching clients, that simple truth could be costing you business.
In this episode, Cathy Smith shares a family story about a buried treasure that nobody could find and reveals why stories are one of the most powerful tools in coaching, marketing and sales.
If peopl...
🎧 What if your marketing did not fail?
What if it simply became something else?
In Episode 351, Cathy Smith shares a powerful story about a fallen tree and what it can teach coaches about marketing, growth and momentum.
Because when a webinar flops, a launch feels flat or a post gets no engagement, it is easy to call it a failure.
But what if that one idea gave you confidence, content, insight, conversations and the next clue?
Thi...
🎧 Still waiting to feel ready?
That might be exactly why the clients are not coming.
In this Five Minute Momentum episode, Cathy Smith gives you the nudge every coach needs. Stop waiting for more confidence, more planning, more content or the perfect time.
Clients come from conversations, invitation...
🎧 No email list? No problem.
One of the biggest myths in coaching is that you need a huge audience before you can get clients.
You do not.
In Episode 350, Cathy Smith shares practical ways to start building an email list from scratch, even if you feel like you have nobody to market to.
What if your next coaching client is already watching you… and you do not even realise it?
They are on your email list.
They have liked your posts.
They have had conversations with you before.
So why are they hiring other coaches instead?
In this Five Minute Momentum, Cathy Smith revea...
“The extra 1% is sometimes just being realistic about what is possible.”
Most coaches think profit problems come from not getting enough clients.
Sometimes the real problem is what is happening behind the scenes.
Poor communication.
High turnover.
Unclear expectations.
Clients quietly leaving.
Systems breaking down.
In this episode, Cathy Smith chats with Todd Krause about the hidden profit leaks that can qu...
Numbers do not judge you.
They show you what to do next.
If your coaching business feels emotional, inconsistent or confusing, this Five Minute Momentum will help you take the drama out of it.
Cathy Smith shares the 3 simple numbers every coach needs to track so you can stop guessing and start buildi...
🎧 Are you using AI all wrong?
Most coaches are chasing shiny AI tools, buying subscriptions they do not need and still feeling overwhelmed.
After attending 2 major AI events, Cathy Smith shares the real shift coaches and small business owners need to make before AI becomes useful.
Because the smar...
Coaches spend so much time supporting everyone else that they often forget to support themselves.
🎧 Happy International Coaching Week! 🎉
In this powerful episode, Cathy dives into why coaches need coaches too, how overthinking keeps you stuck and why tiny shifts can completely change your confidence, mindset and business growth.
...Ever wonder why some coaches seem to gain momentum while others stay stuck spinning their wheels?
It is not always the most qualified coach who succeeds.
It is usually the coach who keeps showing up, stays visible and learns how to clearly communicate their value.
In Episode 346, Cathy Smith unpacks the real habits successful coa...
Staying in touch does not need to be hard.
It just needs to happen.
In this 5 Minute Momentum, Cathy Smith shares a simple truth many coaches need to hear. If you are chasing more followers, more likes and more leads, while ignoring the people already on your list, you are sitting on a goldmine and leaving it untouched.
You are showing up.
You are posting.
You are doing the work.
So why are clients still not coming consistently?
It is not your content.
In Episode 345, Cathy Smith breaks down the simple client flow most coaches are missing an...
I am so far behind.
I should be further along by now.
That thought can wreck your whole day.
In this 5 Minute Momentum, Cathy Smith shares a simple reminder every coach needs to hear. You are not behind. You are just measuring yourself against the wrong things.
The sc...
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