Small Business Talk Cathy Smith

Small Business Talk Cathy Smith

Small Business Talk is a podcast is for business owners and entrepreneurs who want to find a better way to run their businesses without having to spend years doing it the hard way. Discover tips and techniques that you can use to take your business to the next level. Enjoy episodes with our guest experts; along with deeper dives into tools and tips that you can use in your business. The tools and tips these episodes are in easy to follow actionable steps, so you will not want to miss them. Small Business Talk is hosted by Cathy Smith who has run the same Marketing Agency for more than 17 years and helped hundreds of business owners achieve their marketing goals. Learn about building your social media channels, how to get Google to love your website, developing a digital marketing strategy, tools to make your business life easier and much more. Whether you’re a small business owner, seasoned entrepreneur or just beginning your business journey, this show is for you. New episodes every Thursday.

Episodes

August 11, 2022 10 min

Most business websites don’t work for the business. Some are nicely built others are old and outdated but they all have one thing in common . . . they don’t bring in leads. If your website is not working for your business, you are not alone. If your website is not making you money, you need to take a good hard look at it and figure out why. 

Listen to Episode 169 of Small Business Talk for the full details.

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What do CEOs do that make them such successful businesspeople? What could you do to better balance your business and create sustainable growth? Expert and guest speaker Simon Severino walks us through 3 fabulous business habits that you can apply to your small business for better results. 

Listen to Episode 168 of Small Business Talk for the full details.

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July 28, 2022 9 min

Business is busy and we often feel overwhelmed trying to fit it all in. If you are struggling to fit in everything - what could you be doing differently? You would never dream of standing a client up on purpose, so why do you do it to yourself day after day? 

Listen to Episode 167 of Small Business Talk for the full details.

Small Business Talk Podcast by Cathy Smith from CATCO Enterprises.

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Are you looking at starting a new business or re-evaluating the one that you already have? Expert Sean Castrina offers some great tips you need for getting your business off the ground and ensuring you have the best chance of success. Are you prepared to plan your victory?

Listen to Episode 166 of Small Business Talk for the full details.

Sponsored by CATCO Enterprises: https://catcoent.com.au/

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July 14, 2022 9 min

There are many reasons why your business is quiet and your phone is not ringing. Seasonal, weather, holidays, school holidays, spending too much time on social media without a strategy, lack of marketing, bad sales process, and many other reasons. STOP.

There are so many things, excuses, and reasons why your business is not achieving as well as you would like. You may not be getting the results that you want but let’s take a look a...

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Authentic marketing with your core values, beliefs and goals creates a unique connection with your audience that makes them more likely to buy from you. Experts Adam Bude and Cathy Smith walk you through their personal tips on marketing and sales in your business, and how to make authentic relationships that help your business thrive. 

Listen to Episode 164 of Small Business Talk for the full details.

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June 30, 2022 7 min

Do you know your audience, really know your audience? 

Using other people's techniques to grow your business can only go so far - and it may not even help you at all. Marketing is not a one size fits all and you can't treat it as such if you want to really succeed. Penguins can't fly, but neither can people and we fly all over the world anyway.

Listen to Small Business Talk Episode 163 for the full details.

Penguins Can...

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It's still early in the year 2022 and we are all looking for ways to boost our income and grow our businesses. Angela Henderson talks us through her 5 most powerful strategies for the year with excellent tips on visibility, alignment and more!

Listen to Episode 162 of Small Business Talk for the full details.

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March 24, 2022 26 min

The pressure of being constantly productive is a problem that all business owners face. The era of social media has given us a glimpse into other people's lives and processes - but not always for the better. So how do we change our methods and disconnect in a healthy way that ensures business growth and a healthy approach? Matthew Turner offers us his perspective on the subject. 

Listen to Episode 161 of Small Business Talk for...

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How are you getting yourself - and your business - out there? How are you creating authentic connections with your audience that will grow your influence as an entrepreneur? Adam Adams talks us through his 3 pillars of influence with helpful tips and instructions on how each one can work for a small business owner. 

Listen to Episode 160 of Small Business Talk for the full details.

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March 10, 2022 12 min

Marketing is Hard, Business is Hard, Growth is Hard. These are common statements that I hear all the time. The truth is that referrals are the best way to get people ready to buy your product then and there.

So how do you tap into referrals in a consistent manner?

Business has always been and will always be about relationships.

Listen to Episode 159 of Small Business Talk for the full details.

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There are many things you can learn from selling a business, even if you don't plan to sell your own immediately. Phil Fraser walks us through the important lessons that he learned from selling his business, with plenty of tips that you can apply to your own business even without selling. 

Listen to Episode 158 of Small Business Talk for the full details.

See omnystudio.com/listener for privacy information.

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February 25, 2022 7 min

Struggling with overwhelm is a problem that many business owners face. The pressure of our everyday lives seems too hard! Small Business Talk's Cathy Smith gives us 5 handy steps to managing overwhelm in our daily lives and businesses. 

Listen to Episode 157 of Small Business Talk for the full details.

See omnystudio.com/listener for privacy information.

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What is the best way to start attracting your ideal audience? That all depends on you, but expert Henriette Danel has a few great strategies to get your business the exposure that you need. Connecting with your potential is easier than you might think and it all starts with consistency, clarity and commitment!

Listen to Episode 156 of Small Business Talk for the full details.

See omnystudio.com/listener for privacy information.

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Content is often hard and boring or it takes too long to do!

So we just don’t do it.

The Secret to Creating 30 Days of Great Content

This can be used on one platform or multiple platforms.

What we want to do is spread the message in an interesting way but something that is easy.

Easy Content Creation

The way to make it easy is to be interviewed. Be interviewed about your topic of choice, your FAQ’s, your common problems you are bei...

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Have you sat down and thought to yourself, 'there's got to be an easier way to do this' in regards to running your own business? Paul Higgins talks us through some easy ways to get the success you need out of your business - without wasting every spare moment of your time on scaling your business. 

Listen to Episode 154 of Small Business Talk for the full details.

See omnystudio.com/listener for privacy information.

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January 21, 2022 13 min

It's true: Marketing is hard! How do you connect to an audience in a way that makes them want to buy from your business over all the others who are also trying to get their attention? Word of mouth will bring you in a few sales, but you aren't thriving. What should you do?

Listen to Episode 153 of Small Business Talk for the full details.

See omnystudio.com/listener for privacy information.

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What is sabotaging your business success? It could be that you don't have the strength to say no, or that you lack the flexibility to work with problems that come your way. Darcy Luoma shares her 6 hurdles that sabotage success and talks about ways to combat these hurdles and learn from them in a way that makes you a better business owner and allows more success on your entrepreneurial journey. 

Listen to Episode 152 of Small B...

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January 6, 2022 15 min

What do your customers, prospects, suppliers, employees and business contacts think of when you or your business name is mentioned?

Manners are the rules and behaviour we live by and we need to use them online too. It is about using good manners in all your online communications/transactions from commenting on social media sites posts to email and your website tone. Why should we be worrying about manner especially digital manners ...

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January 1, 2022 12 min

Are you ready to start the year with a new social media plan for your business? Here are all the tips you need to know before you get started (or upgrade) your Facebook, LinkedIn and Instagram accounts to make sure you are seen by the people you need to be seen by, and how to engage with them. Happy New Year. 

Listen to Episode 150b of Small Business Talk for the full details.

See omnystudio.com/listener for privacy information.

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