Small Business Talk Cathy Smith

Small Business Talk Cathy Smith

Small Business Talk is a podcast is for business owners and entrepreneurs who want to find a better way to run their businesses without having to spend years doing it the hard way. Discover tips and techniques that you can use to take your business to the next level. Enjoy episodes with our guest experts; along with deeper dives into tools and tips that you can use in your business. The tools and tips these episodes are in easy to follow actionable steps, so you will not want to miss them. Small Business Talk is hosted by Cathy Smith who has run the same Marketing Agency for more than 17 years and helped hundreds of business owners achieve their marketing goals. Learn about building your social media channels, how to get Google to love your website, developing a digital marketing strategy, tools to make your business life easier and much more. Whether you’re a small business owner, seasoned entrepreneur or just beginning your business journey, this show is for you. New episodes every Thursday.

Episodes

July 22, 2021 9 min
In this crazy world of uncertainty, sometimes just winning your day can be enough to get you through. Our host, Cathy Smith, tells us a little about what she is doing currently, and how she wins her day every day. There are many tricks to staying on-track and succeeding in your business and in life, and motivation is a big one. What are your secrets to staying motivated? Listen to Episode 127 of Small Business Talk for the full d...
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ISO standards help you with making a product, managing a process, delivering a service or supplying materials – ISO standards cover a huge range of activities. ISO stands for International Organization for Standardization. Mel Blackmore teaches us about how to use these ISO standards to scale your business and the ways it can elevate your business to make a smoother work process with your own values as priority. Listen to Episode ...
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July 2, 2021 32 min
Facebook is still the biggest social media platform in the world, so you should definitely be using it when marketing your business. It has been around for about 17 years now and has changed quite a bit over that time. Pages, messaging, promoted ads... There are some great ways to improve your Facebook experience to generate leads and grow connections with your audience. It all comes down to staying consistent, knowledgeable, and ...
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Today on Small Business Talk we are discussing story - What is your Story. By making that human connection you are fulfilling the basic need of being wanted and accepted. Our story whether it is business or personal, and let's face it all story is personal. If you haven't listened to episode #121 of Small Business Talk where I talk about business being personal go back and listen to that. If your business isn't persona...
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June 17, 2021 28 min
Social media is everything to a lot of people and you may be wondering whether you actually need a website. With a new social media platform popping up every 5 minutes, there are lots of shiny and exciting things to play with. However, for the longevity of your business, you really do need a website. If so, how do you make it work for you? There is a guru on every corner pushing their favourite platform, system, hack and more so...
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Experts have projected that by 2024, Australia will become a cashless society. But what does this mean for your business? Mark Grant takes us through the changes we may need to make, how this affects your bank, and some helpful advice for businesses looking to go cashless. Listen to Episode 122 of Small Business Talk for the full details. See omnystudio.com/listener for privacy information.
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June 2, 2021 8 min
For business owners and especially small business owners – business is personal. Our personal lives flow into business and vice versa. For many business owners, there is little or no distinction. Whether that is a good thing or not, depends on your perspective and whether you actually have a personal life at all. At the heart of all businesses should be a human connection that is why we have gravitated to social media in droves. ...
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Images of your products, service and you helps to sell your business in a way that non-visual marketing can't. Kyle Spyrides teaches us how to make photos taken with our phones look great, and how to stay picture-perfect without shelling out hundreds for a professional photographer. How to Shoot Professional-Looking Photos From Your Smartphone With Kyle Spyrides, listen to Episode 120 of Small Business Talk for the full detail...
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May 19, 2021 9 min
Email marketing may not seem as exciting when you compare it with its more flashy social media cousins but it gets results. Although email marketing comes in and out of favour it still works especially where you have an existing relationship with your viewer. Does Email Marketing Still Work? Campaign monitor did an analysis of billions of emails that were sent by Australian organisations in 2020 and found some interesting trends ...
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Thinking, manifesting and hoping for money is great, but taking action and making a plan is also important. Sandy Forster tells us about the beginnings of her business journey, and how she has gone from debt to wealth with the help of a powerful money mindset to achieve her business goals and invite positive changes into her life. Listen to Episode 118 of Small Business Talk for the full details. See omnystudio.com/listener for p...
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Self sabotage, OMG we are so often our own worst enemy. On the verge of greatness, we cause ourselves such drama and often detrain a perfectly good plan by letting our lizard brain run wild. You would never dream of talking to your friends in the way that you talk to yourself, you wouldn’t even say such things out loud. So why do we treat our most important business asset in that way? Because we can – we have no one else to answ...
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Is Your Business Ready for an Employee? You may think you're ready to employ somebody, but there might be some other options you can look at first such as outsourcing certain tasks. Write down all the duties that you do in your business and what you would want an employee to do, you may find it's not an employee you need straight away. What Should We Consider When Recruiting a New Employee?? It’s important to clearly thi...
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April 21, 2021 14 min
Most of you will have read Simon Sinek’s “Start with Your Why” book and if you haven’t you will certainly have heard someone paraphrase it. I was on a group call last week and we were all being asked “Why is your why?” Oh, that’s easy, we all thought. You know, the casual answers Financial freedom Security for my family Availability to choose lifestyle/location Work with who you want to Now the facilitator let a few people answer...
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You Can Still Grow Your Business Without Having to Spend a lot of Money. Many small or small to medium-sized business owners are unaware there are a multitude of different strategies you can start using and implementing in your business that aren't going to cost you a lot of money. People assume when on social media they need to be doing Facebook advertising, which can be quite expensive. Digital advertising can be expensive wh...
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April 8, 2021 9 min
For your marketing to really work you need to be talking to the right customers at the right time. Often over and over. Why Your Marketing Isn't Working Find out what works and how to put a structure in place for your marketing to work for you. Stop wasting your money on Hit & Miss marketing that just leaves you frustrated and exhausted. Listen to Small Business Talk episode 114 for more details. See omnystudio.com/liste...
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This week on Small Business Talk podcast we turn the tables and have Alan Stevens interviewing Cathy Smith our normal host. Alan Stevens is an International Profiling Communication Specialist. "I've been in business now for 20 years and my business is all about connecting with people, making sure that you are actually building relationships. I'm in web design and digital marketing. Relationships in digital marketing ar...
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March 25, 2021 9 min
We all get busy running businesses and sometimes, you just need to stop and reconnect with the foundations. On today’s episode of Small Business Talk, I want to discuss your digital business security. Be aware and be careful of your digital business security. Protect your assets both online and offline. Listen to Small Business Talk Episode 111 for all the tips and more. See omnystudio.com/listener for privacy information.
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The number one issue that IT services find when servicing small businesses is the lack of a functional backup system for their information. While unexciting, they are essential to keeping your data safe and accessible when needed. Sometimes even if a business does have a backup, it does not work when you attempt to use it. Ideally, business owners will test their backup and recovery system at least every six months. Can you recove...
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March 11, 2021 12 min
After cash flow, communication is one of the important factors in your business. Making sure your message is clear, concise and your customers know that you have the solution to their problem. Did you know that 68% of customers leave and change providers because they don’t feel like you care. Not because of bad services products that don’t work, solutions aren’t right but because they don’t think you care. Communication is so muc...
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As small business owners time is precious. We all have the same amount of time in a day, but why do some of us appear to have a more balanced life than others? Time management helps you organise and plan your time allowing you to work smarter, not harder. Nicola Ward is a time management coach and she gives us 4 practical techniques that we can start using straight away. Some days the time just disappears and you get to the end of...
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