Small Business Talk Cathy Smith

Small Business Talk Cathy Smith

Small Business Talk is a podcast is for business owners and entrepreneurs who want to find a better way to run their businesses without having to spend years doing it the hard way. Discover tips and techniques that you can use to take your business to the next level. Enjoy episodes with our guest experts; along with deeper dives into tools and tips that you can use in your business. The tools and tips these episodes are in easy to follow actionable steps, so you will not want to miss them. Small Business Talk is hosted by Cathy Smith who has run the same Marketing Agency for more than 17 years and helped hundreds of business owners achieve their marketing goals. Learn about building your social media channels, how to get Google to love your website, developing a digital marketing strategy, tools to make your business life easier and much more. Whether you’re a small business owner, seasoned entrepreneur or just beginning your business journey, this show is for you. New episodes every Thursday.... Show More

Episodes

October 29, 2020 36 min
My job is so much more than just delivering hampers. I feel very blessed to be able to deliver a product that shows someone cares. I have 2 customers for every hamper, the person that ordered it and the person receiving it that is why customer service is so very important to me.” Jackie Wickham said. Taking customer service to another level is Jackie's passion, listen to Small Business Talk episode 091 for all her easy to actio...
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October 22, 2020 11 min
Most small owners spend a lot of time worrying about their price and pricing. Many have no idea but the cost of producing their “thing” especially when you are providing a service. They spend way too many hours working and when their accounts are done at the end of the month, quarter or often year, they realise that they have been working for almost nothing – a very small hourly rate. For many small business owners, they would actu...
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Medical Scientist to an Aromatherapy, Rebecca Tichbon gives us some wonderful tips and practices that you can do to look after the most important person in your business. Who is the Most Important Person In Your Business?  You! Without you generally, there will not be a business. Listen to (Rebecca) Beck's insights on how we can quickly, easily and affordably look after our own well being to then help our business out. Liste...
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How is your business going? 2020 has definitely been a strange year but it's not over. Use these next 70 or so days to salvage the year and make your business Getting your business found by ideal customers can be hard, but it doesn’t have to be. The internet is a noisy space and attracting your perfect customers is a complex task which is part science, part positioning, part customer love and part luck. To get the right balan...
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Take time throughout your year to really assess what's happening in your business, what's happening in your family, where is it you want to go? If you don't have family, then looking at where do I want to be in my life? Re-assess and reset every year to that point and then saying, "Am I getting further to or further away from my growth goal?" Create a plan so that if you get offered an opportunity you can asses...
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September 23, 2020 9 min
Ever wondered why some people’s businesses flourish while others don’t and often it is not a reflection on the owner’s skill or expertise levels. “From little things big thing grow” a song by Australian song writer Paul Kelly, which is to true. It’s the little habits that we have and do regularly that can make such a difference in our businesses. Listen to Small Business Talk Episode 086 for the full episode. See omnystudio.com/...
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It's becoming very well known that humans and people are a huge risk, if not the biggest risk when it comes to cybersecurity. It’s important to train people and staff to eliminate the risk and create human firewalls within a business. listen to Caitriona Forde is from CAIT Business Consulting. Caitriona provides cyber awareness training to small to medium size and enterprise-size customers.   Listen to Small Business Talk Podc...
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September 10, 2020 12 min
What are you doing to make sure your business survives into 2021 and beyond? 2020 has definitely been a strange year for all of us in business and the chance of burn out is very high. The question is will your business survive and even grow in the last quarter and into 2021? There are 2 main factors that affect your business  The Business itself and You. Listen to Small Business Talk episode 084 as we discuss who to successfully...
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Remove the Word Small From Your Business. People often think of a small business being just that, but certainly here in Australia that is not the case. Our language is really telling, and if you tell yourself "I just run a small business." That in itself is limiting. Start with self image. How we see ourselves, our self-image, is important. Our self-image can limit where we go and how we see ourselves. It’s how you see your...
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Can you believe it is only 4 months to Christmas so that means, we will be heading into the 4th Business Quarter very soon. How has your year been? For everyone 2020 has been a year like no other in our lifetime. For some, it has been an amazing year in business despite or maybe because of the pandemic. For others, business has been tough and not a good year at all. No matter your situation, if you are still in business, give your...
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Have a Meaningful Mission, For companies to develop a good mission, a good purpose, it needs to be meaningful and not only focus only on profits. A business should focus on bringing about positive change in the environment, creating a positive impact on the world. For example, including an aspect of environmentally friendliness. The mission should include satisfying the needs of different stakeholders such as customers, suppliers, ...
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Last week when I was a  “guest speaker on Small Business Talk Podcast, we touched on SEO. I have had a few requests to explain further about SEO, Search Engine Optimisation. What is it and why is SEO important for your website. So today, let’s talk about SEO. How to Get Found on Google, On-Page SEO, Customer Focused, Off-Page SEO and more; listen to Small Business Talk Episode 080 for all the details See omnystudio.com/listener f...
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Cathy Smith from CATCO Enterprises tells us about website essentials what your website really needs when the tables are turned and our host becomes the guest. Learn some of Cathy's insights on websites and after having run a successful marketing business for 19 years. Learn about content, how much text your need, what kind of photos and lots more in  Episode 079 of Small Business Talk Podcast this week. See omnystudio.com/lis...
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Being Busy Might Be Ruining Your Business! Wow, that’s crazy you might say or that’s a bold statement! Well, let’s take a look at it. No, this is not a clickbait heading I am deadly serious, being busy might be ruining your business. Busy for Busy Sake When you look back on your day, you were busy. Yes, most of us are every day but what did you really achieve. Did you spend your day fighting fires, putting out those little emer...
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“No matter your industry, no matter the problem you are trying to solve for someone, you must learn how to be a great listener. Business owners are often stressed, particularly in the current economy, and I’ve guided some through really high-pressure situations, which required a solid relationship with that business owner and that all starts with being a great listener. If you work in any consultancy space where you are solving pro...
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Digital Marketing is a very broad subject here are some tips that you won't want to miss. Today I pose 5 digital marketing questions that I get asked all the time and give you answers and tips that you can use in your business. Listen to Small Business Talk Episode 076 for all the details. See omnystudio.com/listener for privacy information.
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Michael’s no frills approach to business allows people to focus on what they really need to take action on, which ultimately, guarantees results for his clients. A firm believer in not complicating things, the simplicity of the Million Dollar Referral System allows for quick and effective implementation and guaranteed results. Learn to how take your business to a whole new level, through using other people's networks, contacts...
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Finally, Facebook is coming to the party with hashtags. Search has always been a big problem for Facebook and they are finally going to embrace hashtags as a way to help their audience search through Facebook gigantic library of posts. Facebook is starting to push the use of hashtags in posts to INCREASE YOUR ORGANIC REACH – Mari Smith posted on 2nd July 2020 Listen to Small Business Talk episode 074 to find out more. See omnys...
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Time to get back our new normal. For many people, COVID was a time for reflection and to assess how they work or do business. The world will never be the same and 2020 will definitely go down as a landmark year in history. Now, the world is watching and in some areas, waiting to see how we will move forward. What are you doing that is different? Listen to episode 73 of Small Business Talk Podcast for some tips to Take Advantage ...
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June 18, 2020 12 min
Our attention span is smallest than a gold fish now which is really sad. Now, we need 20-30 touch points before making a buying decision. Make sure you are consistently posting so that they stay top of mind. Check out Small Business Talk episode #072 for what to post on social media. See omnystudio.com/listener for privacy information.
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