Branding and Messaging for Senior Tech: How to Connect with the AgeTech Audience

Creating messaging that resonates with older adults, care partners, and influencers is a critical yet often overlooked factor in the success of senior-focused technology. In this episode, SmartBug’s Paul Schmidt is joined by AgeTech expert Tonia Speir and Senior Director of Copy Erin Hardy to explore the branding and messaging strategies that drive engagement and adoption in the AgeTech space. 🔹 Why branding and messaging are often overlooked in senior-focused technology 🔹 How to balance features and benefits to create compelling messaging 🔹 The unique challenges of marketing to older adults and their care partners 🔹 Strategies for building trust and empathy-driven messaging 🔹 The role of digital vs. traditional marketing in AgeTech If you’re an senior tech company, senior living provider, or a marketer looking to better connect with this audience, this episode is packed with actionable insights to strengthen your value proposition and elevate your messaging strategy. 💡 Connect with our experts: 🔗 Tonia Speir - 📧 [e-mail] 🔗 Erin Hardy - 📧 [e-mail] 🔗 Paul Schmidt -📧 [e-mail] Relevant Resource: https://www.smartbugmedia.com/senior-tech-growth-powered-by-hubspot