Cracking the AgeTech Market: GTM Strategies for Innovation and Adoption

The senior tech industry is rapidly growing, with new innovations designed to improve the lives of older adults, caregivers, and healthcare providers. But how do you successfully market and sell senior tech solutions to a diverse audience that includes seniors, adult children, and healthcare professionals? SmartBug Media's AgeTech expert, Tonia Speir, joins host VP of Marketing Paul Schmidt to break down: ✅ What AgeTech is and the biggest misconceptions about seniors and technology ✅ The decision-making process in AgeTech purchases: seniors, caregivers, and adult children ✅ How to build trust and drive adoption in an industry where security and usability are top concerns ✅ The best marketing channels and go-to-market (GTM) strategies for reaching this unique audience ✅ How AgeTech startups can differentiate themselves in an increasingly crowded market If you're working in senior tech, digital health, or healthcare marketing, this is for you. Paul Schmidt: [e-mail] Tonia Speir: [e-mail] Relevant Resource: https://www.smartbugmedia.com/senior-tech-growth-powered-by-hubspot