From Guesswork to Greatness: Paid Media in the AI Era

In this episode of SmartBug on Tap, “From Guesswork to Greatness: Paid Media in the AI Era,” we dive into how AI is transforming digital advertising—and what marketers need to know to stay competitive. Join Paul Schmidt, VP of Marketing at SmartBug, and Louis-Claude Martin, a seasoned paid media expert at SmartBug, as they unpack the real impact of AI on campaign strategy, targeting, and performance. From the power of first-party data to the evolving role of media managers, this episode reveals how to shift from manual guesswork to data-backed greatness in the age of AI. 🎤 Speakers Paul Schmidt (Host): VP of Marketing, guiding the discussion with practical insight Louis-Claude Martin (Guest): Paid Media Expert at SmartBug, with an extensive technical background in building and optimizing online advertising campaigns 📚 What You’ll Learn ✅ How AI transforms paid media—from bidding and targeting to testing and scale ✅ Why first-party data from CRMs like HubSpot is a goldmine for ad platforms ✅ Where AI still needs human direction—and what that means for paid media teams ✅ The time-saving benefits of AI tools for campaign buildout and creative testing ✅ Whether AI agents will replace media managers or just make them stronger 👉 Contact SmartBug: https://www.smartbugmedia.com/contact-us 👉 Contact Paul: [e-mail] 👉 Contact Louis-Claude: [e-mail]