Kevin Perlmutter is the Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy that puts emotional insight at the center of how brands attract and retain customers. He’s also the author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights.
Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach, serving as a behavioral science-rooted brand consultant and customer-centricity work session facilitator. He guides the development of more effective methods for brand evolution and customer engagement.
In today’s episode of Smashing the Plateau, you will learn how emotional insight can transform your brand and why understanding what motivates your customers leads to authentic, lasting success.
Kevin and I discuss:
- What led Kevin to start his own consultancy [02:25]
- The bold steps and challenges of launching with no clients [03:52]
- Aligning values in business and choosing the right clients [06:26]
- Why persuasion-based brand strategy is outdated [08:03]
- The concept of shared emotional motivation [12:00]
- How customer feedback shaped a client’s unique brand identity [11:05]
- Why emotional benefits drive brand loyalty [14:00]
- The impact of current global challenges on brand decision-making [15:00]
- How leading brands like Ben & Jerry’s maintain values and spark loyalty [18:12]
- The value of community in business growth [19:42]
- Advice for corporate refugees on leveraging their network and feedback [21:03]
- The importance of listening to others to define your value [21:58]
Learn more about Kevin at:
https://www.BrandDesireBook.com/
https://www.linkedin.com/in/kevinperlmutter/
https://www.LimbicBrandEvolution.com/
Thank you to our sponsor:
The Smashing the Plateau Community
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