Overview:
In this episode of the SMB Community Podcast, hosts James and Amy are back to delve into a series of key topics for IT professionals and managed service providers (MSPs). They discuss the recent CloudFlare outage and its relatively minimal impact on businesses, emphasizing the importance of adaptability. The episode's main focus is on how MSPs can stand out and provide value in a competitive and commoditized market by emphasizing unique selling propositions and customer-centric strategies. They also touch on the implications of leadership changes at Southwest Airlines and their potential impact on the airline's unique value proposition. Economic updates and their effects on business growth are reviewed, along with the continued significance of robust marketing efforts. The episode wraps up with lighter discussions about wildlife challenges in gardening and wishes for a happy Father's Day.
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Chapter Markers:
00:00 Introduction and Welcome
00:44 CloudFlare Outage Discussion
02:20 MSP Question of the Week: Standing Out in a Low-Cost World
11:54 Southwest Airlines Changes
15:59 Economic Update and Marketing Tips
18:26 Community Announcements and Freebies
22:26 Father's Day Reflections and Closing Remarks
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New Book Release:
I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats.
Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve.
Available now on Amazon!
https://a.co/d/f2NKASI
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Sponsor Memo:
Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6).
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There is alot of activity and you can be a part of it.
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